These days, social profiles have emerged as the ultimate medium to

generate leads for the company and attract more and more people to

the company’s loyal customer base. But this is not the case with each

and company’s social profiles. Many a times, due to un-optimization of

social profiles, the organizations miss the opportunity to generate

leads. Thus, a trend is followed today by most of the organizations to

optimize their social profiles. According to a research, it has been found

that optimizing the social profiles leads to escalating the online

presence of a brand.

Tips to gain a Competitive Edge

As already mentioned above that profile management or optimization

is a precursor to create your brand value in the global market,

therefore, to accomplish this, one must keep abreast with certain tips

that might help in gaining an edge in this competitive world:

1. Appropriate Profile Image Dimensions

In order to succeed in this race, you need to make sure that you

precisely follow the image guidelines set by the social media sites. This

is the major tip followed by social media profile management services

provider all over the world. Hence, you will never find images posted by

them as cropped or distorted.

2. Control Posting Frequency

To capture the attention of your target audience, make sure that you

post or update frequently. But, there is a very thin line between enough

and too much. Too much of posting may annoy your readers and be

counted as spam.

3. Connect Your Social Media Accounts

It is very important to connect all your social media accounts with one

another. This will fetch you more audience and likes, followings on your

posts. Further, do not for get to connect the accounts with pother

marketing channels as well.

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4. Include Share Icons

Share buttons/icons on your emails, webpages and blog posts, will help

you attract visitors. The visitors can be encourages to share or like your

content if a share icon is present before them. Further, these buttons

generate new leads as it makes sharing very easy for the target

audience.

5. Leverage Google Authorship

Through Google Authorship, your name, number of circles and profile

image beside your posts in the search engine results. This is ideal for

the user to attain maximum effect.

6. Engaging Write-Up for Social Media

If you write engaging tag lines, summary, about us section, i.e. the

entire bio sections for all the social media accounts, then it would help

you achieve employment goals, get noticed, locate other individuals

and get increased visits, clicks and followership.

Hence, no wonder proper optimization and management of different

social media accounts can boost your online presence. Following such

tips precisely and wisely will definitely ensure your success in this

digitalized world.

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Email us: info@linkbuildingcorp.com

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