5/21/2018 5th Semester Midterm Question

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Comilla UniversityDepartment of Marketing

5thSemester EMBA Program

2ndBatch stMid termMarketing Research

!"ll Marks# 5 $ime # %5 min"tes&ight margin marks indicate each '"estion allocated marks

( ) Marketing research process is a set of si* steps +( ,hat are these steps - E*plain( .

2( E*plain different types of e*ternal marketing research s"ppliers( /

Comilla UniversityDepartment of Marketing

5thSemester EMBA Program

2ndBatch 2nd Mid termMarketing Research

!"ll Marks# 5 $ime # .0 min"tes

&ight margin marks indicate each '"estion allocated marks

( ,hat is marketing research proposal - 22( Define cohort analysis 1ith e*ample( ( Disc"ss the reasons for cond"cting descriptive research( %

%( ,hat is response error - Descri3e different types of response error( .

Comilla UniversityDepartment of Marketing

5thSemester EMBA Program2ndBatch st Mid term

Strategic Brand Management

!"ll Marks# 5 $ime # 4o"rAns1er Any 02 '"estions o"t of 06

( a6 ,hat is CBBE - (5

36 ) $he fo"r steps of the pyramid represent fo"r f"ndamental '"estions that yo"r c"stomers may ask7 oftens"3conscio"sly7a3o"t the 3rand +7E*plain 1ith application or implementation proced"res( .

2( a6 ,hat is Brand - 36 Can anything 3e 3randed - E*plain 1ith e*ample( %c6 ,hat are the different levels of prod"ct - Disc"ss( 2(5

( Descri3e 1ith e*ample the strategic 3rand management process( 8(5

Comilla UniversityDepartment of Marketing

5thSemester EMBA Program

2ndBatch 2ndMid termStrategic Brand Management

!"ll Marks# 5 $ime # 4o"rAns1er Any 5 '"estions o"t of 206

( Brand 4ierarchy( 2( Brand Management( ( Brand Message(

%( Brand Personality( 5( Brand &ecognition( .( Brand Strategy(8( Brand 9isioning( :( Con;oint Analysis( /( Differentiation(

0( !ighter Brand( ( !lanker Brand( 2( Market Matri*(( Market Share( %( Perceptive Behavior Model( 5( &e3randing(.( Segmentation( 8( Signals Consistency( :( $arget A"dience(/( ,e3 Strategy( 20( Sonic Branding(

2ndBatch Class $est

Strategic Brand Management

!"ll Marks# 0 $ime # %5 min

Ans1er Any '"estions o"t of 26

( Disc"ss 1ith e*ample the channel strategy(

2( ) Brand have managed to open "p ne1 markets 3y tapping and sending the right price signal+7 E*plain 1ith e*ample

5/21/2018 5th Semester Midterm Question

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Comilla UniversityDepartment of Marketing

5thSemester EMBA Program

2ndBatch stMid termIntroduction to Computer

$ime # %5 min"tes !"ll Marks# 5

Ans1er Any % '"estions Concl"ding

5/21/2018 5th Semester Midterm Question

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