5t sports group overview

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the intersection of business and sport Triple Bottom Line Impact for Sports Teams, Leagues and Events Aileen McManamon Senior Partner, 5T Sports Group [email protected] 604.644.1984/206.227.2162

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Page 1: 5T Sports Group Overview

the intersection of business and sport

Triple Bottom Line Impact for Sports Teams, Leagues and Events

Aileen McManamon

Senior Partner, 5T Sports Group

[email protected]

604.644.1984/206.227.2162

Page 2: 5T Sports Group Overview

Management Consulting for Professional Sports Teams, Leagues and Events

Focus on creating Triple-Bottom-Line Impact for Clients

Vancouver/Seattle

New York

Chicago

Amsterdam

Lausanne

About 5T Sports Group

Jan2015

Page 3: 5T Sports Group Overview

We work with professional teams, leagues and major events on progressive solutions to drive profitability and create enduring partnerships.

Sustainable Operations ‘Greening’ stadium operations secures profit margins, opens new partnerships and builds brand.

Technology Innovations Put your data to work for you and your fans and create coveted gameday experiences.

Community Engagement Build respect , admiration and loyalty for your organization though authentic , interactive initiatives.

Sport for Development Realize the full economic and social impact potential of major events.

Jan2015

5T Services

Page 4: 5T Sports Group Overview

Venue Sustainability Audits Green Operating Plans Green Communications Strategy Community Engagement Campaigns Staff Green Team Training & Incentives

Green is the New Black. Bottom Line.

Sustainability Practice

Jan2015

Page 5: 5T Sports Group Overview

Digital Fan Engagement Campaigns Reward & Delight Loyalty Programs Data Mining & Analysis Fan Profiles & Market Segmentation Novel Partner Marketing Strategies

Back of House Intelligence. Front of House Excitement.

Technology Practice

Jan2015

Page 6: 5T Sports Group Overview

Community Engagement Audits Fan Satisfaction Surveys Displaced Fan Marketing Outreach Grassroots Sports Programs

Authentic Connections. Long-Term Loyalty.

Community Practice

Jan2015

Page 7: 5T Sports Group Overview

Creating Economic, Environmental and Social Impact for Major Events

Sport for Development Practice

Jan2015

Local Business Engagement Community Impact Strategy Sponsor Acquisition & Retention Sustainable Procurement Triple Bottom Line Event Impact

Page 8: 5T Sports Group Overview

Jan2015

Consumer Brands Looking for Sustainable Activations

Vendors / Suppliers Positioning for New Stadium / Stadium Contracts

Local / Regional Partners Focused on Grassroots Reach through High Profile Communications Platform

Partner Acquisition

We bring new partners and create new assets for established partners

Page 9: 5T Sports Group Overview

We’re 5T Sports Group

For New Business Inquiries, please contact:

Aileen McManamon, Senior Partner [email protected]

We provide sustainability, technology and community-centered solutions that drive sports franchises

profitability and operating resilience.

We offer full agency services and work with your existing agency partners to deliver bottom line results.

Jan2015

Vancouver Aileen McManamon T 604.644 1984 E [email protected]

New York Lew Blaustein T 646. 675.6656 E [email protected]

Amsterdam John Mahnen Affiliate: HEG Consult T +31 6 2783 0129 E [email protected]