5.nascar
TRANSCRIPT
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Big data changes everything.
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Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change w ithout notice.
Voice of Customers
Andrew Park
APJ Big Data Solutions & Sales, HP Software
March 2015
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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3
Billions of emails, chat conversations
CRM case notes,
Trouble tickets, documents
6 million email interactions
Visiting 100 million web
Posting 5 million forum/blog
SOCIAL MEDIA>1 billion tweets, posts
Video, images
WEB
90% of data is human information locked as unstructured content difficult to analyze, impossible to
summarize or gain insights
Information is Exploding in the Enterprise
Social Media Video
Audio
Email
CRM notes Messages
Word, Excel
Images
Human information
ENTERPRISE CONTENT
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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Understand
and engage withyour customersHow HP and NASCAR are driving
innovation in fan and media engagement
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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
This is the Era of multi-channel content and analytics
Facing dynamic environment with strong customers
influence/decisions
Consumers are looking for new ways to interact
Personalized content interactions with viewers
Micro-channel aggregation of data is a necessity The mash-up of social, mobile and linear broadcast
content and data is NOW
Where do you begin?
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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Big Data is only useful when it is actionable
Big Data Actionableinsights
Businessvalue
$How do I share it?
How do I find it?
Can I use it as Content?
Is it meaningful?
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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
NASCAR Fan & MediaEngagement Center
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NASCAR is driving innovation and enhancing its fan
experience with a state-of-the-art interactive media
command center created by HP New insight on the media landscape
Understand fans behavior
Engage new markets Tap into new innovation Existing &
3rd party data Assets
The FMEC is a resource for entire NASCAR ecosystem
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Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
How do you do it?
GatherGather structured and
unstructured data from
within the enterpriseand
externally (i.e. social, print,
video, audio content, etc)
AnalyzePerform real-time
analytics across all media
with advanced reporting
and visualizations
ShareProvide insights in real-
time to the right
stakeholders to take
action (enterprise
collaboration)
EngageCommunicate with your
customers, prospects and
media in real-time using their
preferred channels
Holistically leverage social and traditional media data through one cohesive view
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Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change w ithout notice.
Thank You.
Andrew Park
Head of APJ Solutions & Sales, Big Data, HP Softare
M. +61-(0)409 732 801