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    Big data changes everything.

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    Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change w ithout notice.

    Voice of Customers

    Andrew Park

    APJ Big Data Solutions & Sales, HP Software

    March 2015

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3

    Billions of emails, chat conversations

    CRM case notes,

    Trouble tickets, documents

    6 million email interactions

    Visiting 100 million web

    Posting 5 million forum/blog

    SOCIAL MEDIA>1 billion tweets, posts

    Video, images

    WEB

    90% of data is human information locked as unstructured content difficult to analyze, impossible to

    summarize or gain insights

    Information is Exploding in the Enterprise

    Social Media Video

    Audio

    Email

    CRM notes Messages

    Word, Excel

    Images

    Human information

    ENTERPRISE CONTENT

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

    Understand

    and engage withyour customersHow HP and NASCAR are driving

    innovation in fan and media engagement

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5

    This is the Era of multi-channel content and analytics

    Facing dynamic environment with strong customers

    influence/decisions

    Consumers are looking for new ways to interact

    Personalized content interactions with viewers

    Micro-channel aggregation of data is a necessity The mash-up of social, mobile and linear broadcast

    content and data is NOW

    Where do you begin?

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6

    Big Data is only useful when it is actionable

    Big Data Actionableinsights

    Businessvalue

    $How do I share it?

    How do I find it?

    Can I use it as Content?

    Is it meaningful?

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

    NASCAR Fan & MediaEngagement Center

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8

    NASCAR is driving innovation and enhancing its fan

    experience with a state-of-the-art interactive media

    command center created by HP New insight on the media landscape

    Understand fans behavior

    Engage new markets Tap into new innovation Existing &

    3rd party data Assets

    The FMEC is a resource for entire NASCAR ecosystem

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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9

    How do you do it?

    GatherGather structured and

    unstructured data from

    within the enterpriseand

    externally (i.e. social, print,

    video, audio content, etc)

    AnalyzePerform real-time

    analytics across all media

    with advanced reporting

    and visualizations

    ShareProvide insights in real-

    time to the right

    stakeholders to take

    action (enterprise

    collaboration)

    EngageCommunicate with your

    customers, prospects and

    media in real-time using their

    preferred channels

    Holistically leverage social and traditional media data through one cohesive view

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    Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change w ithout notice.

    Thank You.

    Andrew Park

    Head of APJ Solutions & Sales, Big Data, HP Softare

    E. [email protected]

    M. +61-(0)409 732 801