511 web analytics, assignment #3 dr. tharp david paehlke

511 Web Analytics, Assignment #3

Dr. Tharp

David Paehlke

Overview:

This dashboard is reflecting activity that is has taken place from November 8 through

December 8 2011. This information is the first page of the analysis of UW Stout’s

website. Activity is high, and there is an average of around 3 pages viewed with an

average of 5 minutes spent per visit. While 88% of visitors are returning, about 12% are

new. This could be due to the timing within the semester. Peak visiting times are during

the week with the number of visitors decreasing around the weekend.


Dr. Tharp

David Paehlke

Demographic:

The majority of visitors are from the United States with the main language that is used is

English. UWStout does have some unique followers from different countries that are

showing up with a small percentage of visitors.


Dr. Tharp

David Paehlke

Behavior:

The majority of the visitors are returning with about 12% considered new visitors.

Visitors that have visited the site the most and with the most page views have visited

UWStout over 200 times.


Dr. Tharp

David Paehlke

Technology:

Internet Explorer, Firefox, Safari, and Chrome were at the top when it comes to the

browser that is being using to access the UWStout. While the University of Wisconsin

Stout’s Network had the majority of use for visitors there were many other companies

providing access, this get be for online and distant learners.


Dr. Tharp

David Paehlke

Mobile & Visitor’s Flow:

Around 17,500 visitors used mobile devices to access the site. Their time spent, and the

number of pages viewed was lower than the non-mobile users. Three of the top five

mobile devices used were Apple products with HTC at the number 5 position and the top

mobile device use was unidentified.


Dr. Tharp

David Paehlke

Visitor’s Flow:

The visitors flow analysis shows 100,000 visits. It shows what country the visitors are

from and a flow chart of how the visitors move throughout the website. It breaks the total

amount of visitors from a specific country down to where and how they maneuver from

page to page.


Dr. Tharp

David Paehlke

Traffic Sources:

The overview of the traffic is showing what type of traffic is using the site. The majority

of the traffic that is being generated is through a search. The second screen shot is

showing where all the traffic is being generated from. This shows that an organic search

ranks 1, a direct connection to the site ranks 2, and a google search is 3.


Dr. Tharp

David Paehlke

Content (Management):

The content drilldown is showing where visitors are going within the site. Page views are

used to determine the analysis by the number views that hit each content page.


Dr. Tharp

David Paehlke

Management (bsm) compared to past:

This is a view of the Management College compared with date coming from the

beginning of October 2011. Page views are all higher in numbers from October 8

through November 7. The largest change was in ‘public relations’ which dipped 57.69%

from October 8 to current data analysis. The lowest change was in ‘meet the faculty’

where the change was 18.2%. Visitors the visited the ‘apply’ page to the College of

Management went from 109 views to 70. For visitors that were looking at the ‘graduate’

page went from 58 to 42.

Overview:

A college’s website has so many different visitors and specific locations within the site

that it seems like the breakdown could go on and on. As an analyst you need to know

what data is needed for a specific area with in the school. As for the University of

Wisconsin Stout, traffic has slowed down in specific area due to the time of the school

year. Registration time is significant. I see an increase coming again after the holidays

due to high school seniors taking interest in searching for colleges and what the have to

offer.


Dr. Tharp

David Paehlke

Thompson-Reuters Case Study

Similarities:

There were many similarities between both scenarios for Mr. Smith that caught my

attention. The first big change that was identified in both studies was to change the name

of the firm. This change would separate the firm from other firms with similar naming.

Second, I found that both studies were sound on building a relationship with Mr. Smith.

The consultant wanted to know goals of the company and any specific information that

would assist in creating a website that would attract clients to the firm long-term.

The key for Mr. Smith was to identify specific areas in which his firm would

specialize, this would help in associating keywords to be used for the search engines, and

this was identified in the first study. Both studies have Mr. Smith purchasing landing

pages to establish a presence geographically outside of the metro area to attract more

clients. The firm also invested in ‘TopSpots’, which would get the firm identified in the

find.law directory.

The consultant encouraged the firm to add videos to attract clients to move around in

the site. Both studies had ways to integrate incoming phone calls from possible clients to

track and analyze the data comparing it to through the use of the website.

Differences:

The first study kept me rereading it due the things that they used to build the site

compared to the second study. It seems more detailed and with the graphical reports

seems more real.

The first study concentrated on the firm making a connection through the website with

its clients by utilizing a blog and a click-to-chat. The second study had no reference to

adding these elements as a way of communication with current or possible consumers.

The second difference was the use of finding key word reference. Key words are

important to have a site identified through the Internet and a browser. There was no

mention of this in the second study. Then there is the working data going back to 2005

that shows the product at work. Without this data for the firm to see, they have no idea if

what they are paying for and the decisions they have made have been worth while.

511 web analytics, assignment #3 dr. tharp david paehlke

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