Md. EkramOnline marketer

What is a Lead?• A lead is a person who has indicated interest in your

company's product or service in some way, shape, or form.

• Within the larger inbound marketing methodology, lead generation falls in the second stage. It occurs after you've attracted an audience and are ready to actually convert those visitors into leads for your sales team. 

• Now, let's talk about the ways in which someone can actually show that interest.

1) Use images as a regular part of your content strategy. Despite what you may have heard, captivating and relevant images can still be a great way to increase engagement and reach on your page and posts.

2)  The most common reason people unlike a brand page is because their posts are uninteresting. Keep more of the fans you already have by posting engaging content that meets the needs of your audience.

3) Use Facebook’s Page Plugin (formerly Like Box) on your website or blog. A like button next to your blog posts is great for getting your content shared, but the Page Plugin will help you boost your page likes.

4) 4. Engage with other pages in your niche. Regularly leave thoughtful comments in response to other people’s posts. Make sure you’re commenting as your page rather than from your personal profile.

5) Promote your page on your other social media accounts. A simple ‘Like us on Facebook’ is unlikely to work. However, occasionally pointing your Twitter followers or LinkedIn connections to discussions happening on your page just might.

6) Contests are still a great way to entice people to like your page. Promote your contest on your site and to your email list, and make liking your page a contest requirement.

7) Reference your Facebook page on your blog. Draw attention to an interesting discussion happening on your Facebook page by mentioning it in a blog post.

8) Post multiple images. Some research suggests posting albums (as opposed to single images) may lead to increased reach.

9)  Keep your promotional content to a minimum. Some experts suggest 80/20 – Posting non-promotional content 80% of the time and promotional content 20% of the time. This number will vary depending on your business, so see what works best with your audience.

10) In the About section of your personal profile, link to your Facebook page as your place of employment.

11)  Keep your posts short and sweet. Some research seems to suggest that shorter posts (those between 100-119 characters) may result in the highest engagement. Other research suggests keeping your character count to 40 characters or less for optimal engagement.

12) Offer an exclusive discount just for your Facebook fans. This is a great incentive to like your page; in fact, 42% of people say they like a brand page for the coupons and discounts.

13) Don’t be afraid to get personal from time to time. People want to know there’s a real person behind your company, and will be more likely to engage with a person than with a faceless brand.

14) Regularly visit your Facebook Insights to find out which content is working with your audience. Find the posts that have received the most engagement and highest reach, and share these types of content more often.

15)Target Facebook ads to users by interest. One of the most effective ways to use Facebook ads is to target users who already like pages in your niche.

16)Optimize your Facebook page’s SEO (search engine optimization): Use relevant keywords in your title and About section; Make sure your profile is complete and contains a consistent NAP (name, address, phone number); Link to your page from your website and other web properties.

17)  Create a topical Facebook group. Facebook groups can be a great way to reach prospects who are wary of liking a brand’s page. Create an industry-related group that your target market may be looking for, and then use it to build relationships and trust. While a group may not give you the “one to all” voice a page does, the level of engagement you can achieve in a group can be much higher than on a page.

18) Tag other pages in your posts. When you tag other pages, your posts appear on their wall and may spark the interest of those pages’ owners and fans.

19) Create and share your own infographics. Infographics are one of the most shared types of images. Create your own using a tool like Infogr.am.

20. Offer true value. If you’re posting content that fills a gap or meets a need for your fans, your posts will get liked and shared; and this increased engagement will naturally lead to increased likes for your page. Pay attention to conversations happening in your industry, and offer unique insights and commentary that add something to the discussion.

21)  Leave thoughtful comments on popular blogs in your niche. Be sure to link to your Facebook page when asked for your URL.

22) On Facebook, videos now outperform photos in terms of reach. Now is the time to start incorporating video into your social content strategy.

23) Include a ‘Like us on Facebook’ link on the ‘thank you’ page of your site. Customers are more apt to like you when they’ve just made a purchase they’re excited about.

24) Arrange a partnership with a complimentary page in your niche. Agree to cross-promote posts to help build up each other’s audiences.

25) Join industry Facebook groups and offer thoughtful advice and insights. If people like what you have to say, there’s a good chance they’ll hover over your name to find out more about you. This is one reason why having your business name and Facebook page URL in your About section are so important!

26) Suggest your page to your email contacts. Send a brief email inviting your contacts to connect with your business on Facebook.

27) While hashtags may not work as well on Facebook as they do on Twitter, they can still be a good way to attract new fans. One of the best strategies is to use popular hashtags when posting about breaking news or other trending topics.

28)  It seems like nearly everyone is taking advantage of popup boxes on their websites these days. Join the club, and set yours up so that it cycles between asking visitors to join your email list and like your Facebook page.

29) Add a link to your Facebook page in your email signature. It never hurts to let your connections know about another way they can connect with you.

30)  Post regularly: Posting sporadically sends the message that you’re not serious about your page. If you want people to invest in your page, you need to establish a regular pattern of posting useful and relevant content.

31)  Embed your Facebook video posts (https://developers.facebook.com/docs/plugins/embedded-video-player) onto your website or blog. This is a great way to promote your Facebook page to your website visitors.

32)  Put your Facebook page link on all your marketing materials: your business cards, pamphlets, signage and even on your print ads.

33) Ask your employees , friends,relative to like your page. The more likes your page accumulates, the more powerful your social proof.

34) Offer flash freebies on your page. Word gets around…if you regularly offer ‘flash freebies’ (e.g., “The first 5 people to message me will receive a $20 gift card”) you can bet your page likes will increase!

35)  Submit your page to a fan page directory like Fan Page List (http://fanpagelist.com/category/products/). It’s unlikely to result in a ton of likes, but with such minimal effort involved, why not try?

36) Upload photos from live events, and ask your fans to tag themselves. This gets your photos in front of your fans’ friends, extending your visibility and reach.

37) Connect with group admins. Getting on the radar of the admins and moderators of popular Facebook groups can be invaluable. If they see you as an authoritative source of information in their industry, they may share your page with their members.

38)  Make sure you’ve claimed a great vanity URL. A catchy URL will be more enticing and much easier to remember.

39) Make sure you have like buttons and share buttons next to all your blog posts. When people engage with your content by clicking these buttons, this action appears in their friends’ feeds, increasing your page’s visibility.

40) post slide at slideshare.net, video at youtube.com, Infographics at pinterest. Use fb page link at description at each site.

41)  Ask your fans to share photos on your page. These will appear in their friends’ feeds, increasing your visibility.

42) Make sure your page’s branding and design are professional and consistent. When people come to your page, it only takes them a split second to decide whether to like it or not; make sure your page accurately conveys your brand’s voice and image.

43) Use a WordPress plugin like WP-TopBar to show a “Like us on Facebook” message at the top of each page of your site.

44)  Include a “Connect with us on Facebook” link on your website’s contact or help page to drive traffic to your Facebook page.

45)  Include a link to your Facebook page in the author bio of your guest posts.

46) Make sure your cover photo includes a call to action to like your page.

47) Include your fan page URL on every image you share on Facebook. As your image gets shared, so does your page URL!

48) Periodically include an invitation to “connect with us on Facebook” in your email newsletters.

49)  Enable Facebook commenting on your site. If you have a WordPress site, you can do this using a plugin like Facebook Comments. If not, you’ll have to enable Facebook commenting the hard way.

50) Make engagement a priority. Answer questions and respond to comments promptly. Your Facebook posts are a starting point for great discussions.

use social media to build relationships, establish trust, and build your reputation as an industry expert. When people do want to buy, who do you think they’ll come to first?

1)  Quotes: Humorous, inspiring or motivational quotes always perform well.

2)  Fill-in-the-blank posts (e.g. “If I had $1 million I would _________”)

3) Polls: While Facebook offers built-in polls, I find running them manually works best for boosting engagement (e.g. “Which of these books is your favorite?”)

4) Behind-the-scenes photos: Take candid shots of yourself, your employees, or snap a shot of your office or workspace.

5) Short tips or funny video. Video length will not be more then 5mins

6) Statistics or data: Share new, relevant industry statistics (these perform great in terms of retweets and shares)

7) Post a link to an old blog post: There’s nothing wrong with recycling, and old posts will gain new engagement, extending their life.

8) Questions: Pose simple, basic questions that your followers can answer quickly.

9) Post a branded image: Post a funny or inspirational image with your logo or website URL on it.

10)  Infographics: Find an infographic your followers would appreciate. Check out Daily Infographic (dailyinfographic.com) for ideas, or better yet, create your own.

11) Behind-the-scenes product shots: Photos of your products being manufactured or sourced.

12) Ask for input on your products: Your followers will love giving their thoughts on how to improve your products.

13) Share a helpful resource: If you’re truly concerned about sharing the most useful info with your followers, don’t be afraid to direct them to other people’s valuable content (not just your own).

14)  Link to a case study: Case studies are great for delivering useful info in a way that’s often more palatable and actionable than a standard blog post.

15) Ask for reviews or testimonials: reviews from fans or followers is one of the best ways to get testimonials you can use as social proof on your website.

16) Recommend a tool: Share a (preferably free) tool or resource you think your followers would find useful.

17) Share random tips: Periodically post a random tip or trick your followers would find useful. Hint: using random tip numbers adds interest to your post (e.g. Tip #256: __________)

18) Link to your most popular blog post: Give a brief intro to the post and explain why it’s your most read and shared post.

19) Ask for advice: Pose a hypothetical question and ask your followers what they would do in that situation.

20) Random posts that show you’re a real person: For instance, what you had for dinner last night or what you’re doing this weekend.

21) Share a comic or meme: Getting your customers to laugh with you is a great way to start building relationships.

22) Post a video testimonial: Share a video review; or better yet, ask your social media followers to submit their own video testimonials.

23) Hold a Image contest: Ask for Image submissions and then get your fans to vote. Share the winning Image, too!

24) Hold a debate on social media: This can go downhill pretty quickly, so be sure to stay on top of it!

25) ‘Caption this’: Post a photo and ask your fans to come up with creative or funny captions.

26)  video: Find a cute or inspirational video and promote it to your fans or followers.

27) Share (and ask for) predictions: For instance, “I predict that Bangladesh will win the World Cup. Who do you think will win?”.

28) Ask for questions: Let your fans ask you anything.29) Post a ‘truth or fiction’ question: Let your fans guess

whether it’s the truth or a myth.30) Share industry research: Post a link to and synopsis

of research your fans would find useful.31) Celebrate holidays: Use a tool like Days of the Year

(daysoftheyear.com/ ) to find out what today’s holiday is.32) Awards or accolades you’ve received: Just do this

carefully…the idea is to build trust.

33) Promote a free download: This could be a plugin, white paper, e-book or anything else that would be useful for your audience.

34) Thank your fans: A simple thank you can go a long way to building connections with your fans.

35) Do a post series: We do this on our blogs, why not on social media? Share a series of similar posts over a certain number of days.

36) Weekly round up: Post a list of the ‘must read’ articles for the week.

37) Host a Google+ hangout: Promote it through all your social media channels.

38)  Post an expert quote: Ask an industry expert a question and post their answer on social media. This is great for getting shares.

39) Post a photo collage: A tool like PicMonkey (picmonkey.com/)collage  can help you create one.

40) Answer an FAQ: Have a question you get asked a lot? Answer it on social media.

41) Ask your fans for content ideas: Find out which issues or problems your fans need help with.

42) Post a link to a helpful Facebook : If you know of a helpful resource on Facebook, share a link with your fans.

43) Answer a question from Quora: Find a relevant question on Quora and answer it on social media.

44) Respond to a tag or mention: See who’s been trying to get your attention and respond to them in a post.

45) Share a chart: Share an interesting chart or graph that’s relevant to your audience.

46)  Post a screenshot of a social media conversation (with permission): Add your own thoughts to the conversation.

47) Promote an industry-related event: This can either be a live or online event.

48) Share a funny commercial: Post a commercial that would be appeal to your fans or followers.

49)Gif: gif animated image are good popular now a days.50)Tell a story: Share a funny or interesting anecdote from

your life.