50 business books to grow your small...

50 BUSINESS BOOKS TO GROW YOUR

SMALL BUSINESS

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SALES – OVERCOME OBJECTIONS AND BOOK MORE BUSINESS1. Little Red Book of Selling Jeffrey Gitomer2. People Buy You Jeb Blount3. Pitch Anything Oren Klaff4. Rejection Proof Jia Jiang5. Zig Ziglar’s Secrets of Closing the Sale Zig Ziglar


Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey GitomerWant to make more sales? Then you need to understand why people buy. Jeffrey Gitomer explains what motivates customers and reveals how salespeople can overcome their objections.

People Buy You: The Real Secret to What Matters Most in Business Jeb BlountSmall business owners think they’re selling ‘stuff’ – but what they’re really selling is themselves. Before customers buy your products and services, they first need to buy you.

Pitch Anything: An Innovative Method for Presenting, Persuading & Winning the Deal Oren KlaffPitch master Oren Klaff reveals how small business owners can become experts at pitching to clients. “Better method, more money,” he says. “Much better method, much more money.”

Rejection Proof: How I Beat Fear & Became Invincible Through 100 Days of Rejection Jia JiangWould your small business make more sales if you were less scared of rejection? Jia Jiang explains how to boost your confidence, stay resilient and improve your pitching technique.

Zig Ziglar’s Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes! Zig ZiglarPriceless sales tips from one of the greatest business coaches of all time. You’ll discover 100 ways to close clients and learn 700 questions to elicit information and steer negotiations.

SALES – OVERCOME OBJECTIONS AND BOOK MORE BUSINESS


MARKETING – STAND OUT IN A CROWDED MARKETPLACE1. Contagious Jonah Berger2. Differentiate or Die Jack Trout3. Giftology John Ruhlin4. Jab, Jab, Jab, Right Hook Gary Vaynerchuk5. Permission Marketing Seth Godin


Contagious: Why Things Catch On Jonah BergerEvery small business owner wants their products, ideas and marketing to go viral. But how? Marketing professor Jonah Berger reveals the science behind why information spreads.

Differentiate or Die: Survival in Our Era of Killer Competition Jack TroutIf the way your small business markets itself looks the same as how your rivals market themselves, you’ve got a problem. This book explains how to successfully differentiate yourself.

Giftology: The Art & Science of Using Gifts to Cut Through the Noise, Increase Referrals & Strengthen Client Retention John RuhlinGiving the right gift at the right time will generate referrals and repeat business for your small business. John Ruhlin explains how even low-priced gifts can produce big results.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Gary VaynerchukIs your small business bad at social media? If so, one of the world’s greatest marketers will help you lift your game. As Gary Vee explains, the secret of success is to give more and take less.

Permission Marketing: Turning Strangers Into Friends & Friends Into Customers Seth GodinMarketing genius Seth Godin explains why small businesses should stop ‘interrupting’ their customers with their marketing, and how to get customers to ‘volunteer’ to consume it.

MARKETING – STAND OUT IN A CROWDED MARKETPLACE


CUSTOMER SERVICE – TURN BUYERS INTO CUSTOMERS FOR LIFE1. Customers for Life Carl Sewell2. Customer Loyalty Jill Griffin3. Delivering Happiness Tony Hsieh4. Hug Your Haters Jay Baer5. The Loyalty Effect Frederick Reichheld


Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer Carl SewellOne of America’s greatest car salesmen shares his timeless tactics for creating raving fans and winning repeat business. He also explains why complaints are a blessing in disguise.

Customer Loyalty: How to Earn It, How to Keep It Jill GriffinAs Jill Griffin explains, it’s pointless luring customers to your business if you don’t have the service skills to give them a good experience once they arrive. She reveals how to do it.

Delivering Happiness: A Path to Profits, Passion & Purpose Tony HsiehWant happy customers? Create happy employees. CEO Tony Hsieh built an extraordinary culture at Zappos, which helped turn it into one of the world’s leading online brands.

Hug Your Haters: How to Embrace Complaints & Keep Your Customers Jay BaerDid you know that 80% of companies believe they deliver outstanding service but only 8% of customers agree? Hugging your haters is the key to turning harsh critics into raving fans.

The Loyalty Effect: The Hidden Force Behind Growth, Profits & Lasting Value Frederick ReichheldIt’s more profitable for small businesses to win new business from old customers than to try to win new business from new customers. This book explains how to increase customer retention.

CUSTOMER SERVICE – TURN BUYERS INTO CUSTOMERS FOR LIFE


NEGOTIATION – PUSH THE RIGHT BUTTONS AT THE RIGHT TIME1. Bargaining with the Devil Robert Mnookin2. Getting to Yes Roger Fisher & William Ury3. Never Split the Difference Chris Voss4. Secrets of Power Negotiating Roger Dawson5. You Can Negotiate Anything Herb Cohen


Bargaining with the Devil: When to Negotiate, When to Fight Robert MnookinSmall business owners have to negotiate all the time – with clients, with suppliers, with staff. Find out how to get the most out of your negotiations, including with untrustworthy adversaries.

Getting to Yes: How To Negotiate Agreement Without Giving In Roger Fisher & William UryBased on the work of the Harvard Negotiation Project, this classic business book explains how to manufacture win-win outcomes, even in seemingly hopeless situations.

Never Split the Difference: Negotiating As If Your Life Depended On It Chris VossChris Voss, a former long-time FBI hostage negotiator, shares the lessons he learned from a career spent negotiating with terrorists, kidnappers and armed robbers.

Secrets of Power Negotiating: Inside Secrets from a Master Negotiator Roger DawsonRoger Dawson offers a wealth of advice, including how to read body language, how to negotiate by phone and email, and how to get what you want while making the other side feel they won.

You Can Negotiate Anything: The World’s Best Negotiator Tells You How To Get What You Want Herb CohenHerb Cohen has this advice for small business owners: “Be patient, be personal, be informed – and you can bargain successfully for anything.”

NEGOTIATION – PUSH THE RIGHT BUTTONS AT THE RIGHT TIME


NETWORKING – BUILD A MONEY-SPINNING NETWORK

1. How to Win Friends & Influence People Dale Carnegie2. Networking Is Not Working Derek Coburn3. Never Eat Alone Keith Ferrazzi4. Superconnector Scott Gerber & Ryan Paugh5. The Charisma Myth Olivia Fox Cabane


How to Win Friends & Influence People Dale CarnegieThis legendary book will help you better understand your clients, suppliers, colleagues, friends and family – which, in turn, will make it easier for you to guide their actions.

Networking Is Not Working: Stop Collecting Business Cards & Start Making Meaningful Connections Derek CoburnAfter growing tired of wasting time at traditional networking events, Derek Coburn devised his own network-building tactics, which helped him grow his revenue by 300% in 18 months.

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time Keith FerrazziDiscover the secrets of a master networker. Keith Ferrazzi explains how small business owners can widen their circle, increase their influence and build high-value relationships.

Superconnector: Stop Networking & Start Building Business Relationships that Matter Scott Gerber & Ryan PaughNetworking in the social media age is about working smarter rather than harder. Small business owners need to play the long game and focus on helping their contacts connect with each other.

The Charisma Myth: How Anyone Can Master the Art & Science of Personal MagnetismOlivia Fox CabaneContrary to popular belief, charisma is a skill you develop rather than an art with which you’re born. It’s all about learning specific practices that are appropriate to your personality type.

NETWORKING – BUILD A MONEY-SPINNING NETWORK

50 business books to grow your small...

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