5 Ways to Improve Your Snapchat Marketing

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Post on 18-Jan-2017



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<ul><li><p>SnapchatMarketing </p><p>5 Ways to Improve your</p></li><li><p> 100 million daily active users and 400 million</p><p>snaps per day, Snapchat is one of the fastest-</p><p>growing social networks</p><p>Brands and content creators are using</p><p>Snapchat to produce stories that engage and</p><p>excite audiences</p><p>Snapchat stories are a string of snaps used to</p><p>create a video narrative</p><p>Over 1 billion views of Snapchat stories each</p><p>day</p><p>Why Snapchat?</p></li><li><p>Provide Specialized Content</p><p>Strengthen your community by publishing content</p><p>that shows a different side to your brand and is not</p><p>available anywhere else</p><p>Enhances emotional connection between brand and</p><p>users </p></li><li><p>Example: DJ Khaled</p><p>Over 2 million followers.</p><p>500,000 followers watch</p><p>his story within the first 5</p><p>minutes</p><p>Provides daily insights,</p><p>known as keys to success</p><p>through inspirational</p><p>advice and commentary</p></li><li><p> Surprise Fans With Promotions &amp; Perks</p><p>Increases customer loyalty</p><p>Use snaps to offer insider access, promo</p><p>codes, or discounts </p><p>Build anticipation when you announce</p><p>the giveaway or promotional offer </p><p>For a more sales-driven angle, you can</p><p>post a snap with a special code or share a</p><p>daily deal with your followers</p></li><li><p>Example: Taco Bell</p><p> Your community will spread</p><p>the word to their family and</p><p>friends </p><p>Ask users to screenshot the</p><p>snap</p><p> Track how many promo</p><p>codes are used for internal</p><p>KPIs</p></li><li><p>Involve Fans in Your Story</p><p>Engage your followers by asking for their</p><p>participation</p><p>Ask followers to send in a selfie featuring</p><p>your product or create a video on why they</p><p>love your product</p><p>Reply to your fans within the chat feature or</p><p>send back a photo thanking them</p></li><li><p>Example: Everlane</p><p>Everlane asked their</p><p>followers to screenshot</p><p>their snap or chat with</p><p>them for more</p><p>information on their</p><p>new shoe collection</p></li><li><p> Include Branding Elements in Snaps</p><p>Further enhance your brands voice</p><p>and tone in a creative way</p><p>Your Snapchat story can promote your</p><p>products or offer behind-the-scene</p><p>moments</p><p> Include your brands logo or signature</p><p>colors</p></li><li><p>Example: Lilly Pulitzer</p><p>Their stories featurepalm trees, thedesign studio, modelshoots at the beachand in-store events Own brandedgeofilter forcustomers shoppingin the store</p></li><li><p> Team Up With Influencers</p><p>Give select people access to your</p><p>Snapchat and let them create stories</p><p>that enhance brands personality</p><p>Makes your account seem less</p><p>promotional and more authentic</p><p>Their popularity enhances your brand</p></li><li><p>Example: Red Bull</p><p>Influencer:Snowboarder and XGames gold medalistMark McMorrisHe took fans throughhis day surfing in SanDiego and driving upthe mountains tosnowboard at Big Bear</p></li><li><p>Final Thoughts</p><p>Snapchats authentic platform can make</p><p>a strong impact with your followers and</p><p>strengthen your brands point of view</p><p>with real-time marketing</p></li><li><p>Thank You!</p><p>Read the full article on Social Media Examiner </p><p>Email me at:</p><p>talbot.kathryn@gmail.com</p><p>http://www.socialmediaexaminer.com/5-ways-to-improve-your-snapchat-marketing/</p></li></ul>