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5 Ways to Improve Restaurant Mobile

Marketing

Why should you invest in mobile?

50% of all website traffic will be coming from mobile in 2014

95% of your competitors don’t have mobile sites

81% of consumers search for a restaurant via mobile devices

70% of customers say it's important for restaurant menus to be mobile friendly

1. Mobile Websites for Restaurants

The best place to start how to start mobile presence

Have a faster load time and the design will be “thumb” compatible 

Intent of mobile customers: Placing an order Making a reservation Getting directions Check opening hours Viewing the menu

What a mobile website needs

The navigation menu (Home, Menu, Contact Us) should be one of the first things a mobile visitor sees.

Online reservation button

“Tap-to-Call” phone number

Displaying a map that shows your restaurant’s location

Online menu optimized for website (not in PDF)

Clearly visible business hours

2. Google places & Google+

Local business listing tool

Top listed in Google Maps and Google Search

Easy to add reviews for your restaurant

Manage your reputation - answer to customers questions and respond to online reviews

3. Mobile Check-ins

Foursquare, Facebook, Google+

Viral social media campaign – sharing customers experience

Your restaurant is displayed to all customer’s friends

Encourage Check-Ins: Offer special discount Reward them with free item Loyalty reward for repeated costumers

4. Mobile Search

Targeting customers in your neighborhood

Select specific area around your restaurant

Pick the best time of the day to attract more clients

Show your current promotion

Target clients by age, gender, hobbies, etc.

5. Mobile App

Notifications to keep in touch with your clients

Provide everyday specials and complete menu

Include reservation system with interactive calendar

Contact information with “click-to-call” buttons

Share special deals with customers e.g. discount, events, etc.

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Need help with your mobile presence?

gastromedia.co.nz