1. 1. Encourage Your Shoppers to Take a Small Action Your customer doesnt care, how much you know until they know, how much you care / , !
2. 2. Encourage Customers A passive person always stays in passive unless someone pokes him or her to take an action. Think of a stone lying on the grass will it move you unless you push it? When you apply a thrust it starts to roll. That is what happens with window shoppers, you need to give them a little push to get them rolling closer to be a buyer. ? ,
3. 3. You need to make that push happen by encouraging buyers to take a small step. We call it foot-in-the- door syndrome. It means that once a person places their foot on the door, he is likely to push it wider. So you need to place a call to action that will invite the window shoppers to do something. Why not tell them to visit your blog or sign up for a newsletter or give them flyers of running or Upcoming offers. , Encourage Buyers
4. 4. Must Greet Every Shopper Properly Greeting the Customer Engaging the Customer Testing Needs of Customer / Solution Proposition Acknowledge & Eliminate doubts Lead to Close Evolve Relationship G E T A L E S
5. 5. Welcome Set the proper tone and mood to collect good feeling from your prospects (even window shoppers). That is worse when you enter a shop and no one meets with proper greetings; since the salesperson knows that you are just another window shopper. However, you might have bought, but the salesperson ignored you, as you were not potential to him , , ,
6. 6. Greetings When you receive customers, never forget to greet. Make them feel warm even if they just there to see. Try to make a good impression with words and generate positive feelings that shoppers will remember. ,
7. 7. Freebies or Free Samples are a Good Option
8. 8. Offer Freebies Food industry likes to hand out free samples, even some groceries give out food sampling so that you can get a free meal as you wander up and down. You have a chance to taste free and there is no risk. You might like what you taste and might buy a box because the little nibble proved that you would definitely enjoy the big package. ,
9. 9. If You Cannot Sell, Share Advice ,
10. 10. Understand Need Window shoppers are often collecting information before they make a purchase. They may not buy from your shop today, but can definitely stack the odds in your favor for a future purchase. Say you walk into a shoe shop, the sales representative will not ask if you want shoes, he will ask the particular model you are looking for. He is actually trying to figure out your needs so that he can bring you the exact pair.
11. 11. Pay Attention The faster he is, the better he can serve and more likely you will be satisfied with his services. So help people who come to your site or app for information. Know what their needs are and direct them to what they are looking for. Answer few potential questions and before they in appear in shoppers mind. Advice them, and share the information they look for. ,
12. 12. Let the Shoppers Go, But They Should Never Forget You
13. 13. Generate Prospects You must not forget to treat your window shoppers well because they could be your future buyers. Even if it takes them a year to return, the key is to make sure that they leave their window shopping moment with a positive experience. Welcome shopper, guide them, help them with information, and when they are about to leave make sure they go with a smile. Stay in touch, if you can, might be through a newsletter or a blog and generate a feeling in their mind that you do not dismiss them completely. This will make your window shoppers think favorably about your online store, as you care for them, their interests and want them to be happy people, if not customers. , ,
14. 14. So, Whats Your Take? ?
15. 15. Treat Customer, You Want to be treated Well, I dont think window shoppers are bad, they are a little indifferent. They love to study the market before purchasing or they might be a big time fan of my brand, whatever they might be, they can surely be my customers in future. So if I treat them well today, he or she might turn up the next day to fill the cart with some big time ROI, that I might not have expected. So master the tactics to turn every window shopper to a real buyer. , , , , , -