Top 5 ways

Big DataBoost

HOSpitalityIndustry

Big Data is a gold mine of data and if

the analytics are applied correctly, it has the potential to

change the course of any industry

While most industries have plunged themselves into the ocean of Big Data, industries like hospitality have so far shield away

An industry that is largely unorganized andrelies purely on traditional customerfeedback can transform to become anorganized sector and maximize profits byapplying Big Data’s analytical insights.

1.Understand Customer Preferences Better:

Big Data has the potential to tap even the stray, unstructured

pieces of opinions that customers might share on Facebook

and Twitter.

Big Data can help to streamline these preferences to give an

exact road map for the hoteliers to work on.

2.Identify the Bestseller:

Big Data gives the hotel an opportunity to maximize their

revenue by adjusting the prices for each service accordingly.

3.Offer the Right package to the Right customer at the Right time:

Understanding their needs and preferences can help a hotel

to target personalized campaigns to the customer in real

time.

There’s a tremendous potential to maximize revenue and

build brand loyalty by targeting the right customer with

attractive packages through right channels in real-time.

4.Anticipating Customer Requirements:

In order to sustain and capitalize the gains, it is essential to

pay heed to the smaller aspects of customer service during a

guest’s stay.

Hotel staff that are equipped with Big Data enabled smart

devices could take care of these in real-time pushing up the

customer satisfaction levels.

5.Fine tune Operational Activities:

The hotel industry needs to invest in the upkeep of not only

its tangible assets but also the intangible ones.

IT operational analytics can anticipate a spike in traffic to a

website and help the organization take corrective steps in

time.

While the benefits areimmense, Big Dataalso poses a fewchallenges to the traveland tourism industry

The multi-lingual challenge

While the data gets mined from all over the world, the solutions it has to offer needs to be delivered in the language largely understood in a particular country or a remote locality.

Significant Infrastructure Investment

The industry suffers from a poor IT infrastructure with many remotely located hotels within the same chain, not at par with its more urban sister concerns.

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