Dr. Claudia Put

Who are we?

Company Mission = large scale

change of health behaviour

Digital health coaching

Digital health coaching

Interaction between Health

Psychology & IT

Evidence-based: Analyses on

impact & process

>>Digital health coaching<<

We like health advice

But we also like to ignore it

And afterwards we like to think it was our own idea

61% starts after being advised with a weight control program

…24% starts the program without advice

Only 33% starts after advice with a program for more controlled drinkingIs this due to the high self-confident

attitude?

‘I could drink less or not at all If I wanted to, but I am not going to do it now’

Finding 1

Case study:

The EU campaign ‘ex- smokers are unstoppable’

Implemented in 27 EU-states, 22 languages,

With digital health coach for smoking cessation

> 3 million unique visitors, >400.000 active users.

Finding 2

We all want to live healthier

We just need to be triggered in the right way…our way

Special adaptation for fans of FC Barça, which were considered as a tough sociodemographic target group for health promotion

‘Ex-smokers are unstoppable’ advice & encouragements were reformulated as coming from FC Barça players, their wives, the coach, etc

34% stops smoking ! Less risk of relapse, because they were triggered in the right way

Motivation is rationally stable

(we know very well why we should live healthy)

but emotionally transient (but we don’t feel like it right now)

Motivation very often is about why (not) now; we do (not do) things because

they have instant (dis)advantages E.g.: can of cola

Disadvantages:

Advantages:

Finding 3

calories, large changes in blood sugar energy boosts & feeling faint;

Stress response (cafein)

energy, concentration boost (cafein)

Today we are ‘so’ motivated to go runningAnd tomorrow…. it rains

225.000 smokers who were not yet planning on quitting smoking and

5.000 overweight people who were not into losing weight

did equally well as the ones who were very motivated

Why ?!?

They gradually gained control over their ‘black box’ health

behaviour, which gave them a bigger sense of competence

Finding 4

It is not the big plan upfront that motivates us,

but the little successes along the way

Finding 5

When women are younger they have a more depressed mood and

many stress related complaints; as they grow older they are more at

risk for sleeping badly

Younger men tend to eat in an unbalanced way, but also smoke more

and excessively drink; older men are seriously confronted with

overweight

Younger people (<35) more easily assess their health

& start with programs,

but…

the older (45+) ones stick longer once they started and then go for it

Contact: claudia@brandnewhealth.com

Free try-out: ichange2.eu