5 top tips for digital marketing sucess in the middle east - kinloch magowan latitude digital...
TRANSCRIPT
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
And Target it Effectively
High Smartphone usage
High Video consumption
Expatriate market fuels online spend in Dubai, Sharjah &
Abu Dhabi
60% of online transactions are
male, 70% are aged 18-31
COD represents 78% of transactions in retail space (but
decreasing)
• Your own customers• Suppliers• The digital marketing community• Tools and reports:
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
Segment into Granular Pools and Give Users What They Are Looking For
Apple ProductsJeddah
Mobile Phones Dubai
Abandoned Cart
Riyadh Store
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
Address the user where appropriate
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
Retarget to Encourage Action After Users Visit Your Site
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
Let the Data decide!
Phil Barden: Decoded
Book
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // [email protected]
See you at the Roundtable session
Latitude Digital Marketing
@LatitudeMENA