5 TIPS TO GET NEW CLIENTS MAKE YOUR WINDOW SELL

www.maricagigante.com Make Your Window Sell™

It only takes few seconds, a blink, to make a

GOOD FIRST IMPRESSION.

Window diplay is this chance for your store.

Your window have to ATTRACT PASSERS-BY, interrupt all their activities and catch attention.

Often creating a desire, or even better, a need.

Here 5 TIPS to set up a window display

that ATTRACT NEW CUSTOMERS.

www.maricagigante.com Make Your Window Sell™

1. MAKE A GOOD FIRST IMPRESSION Our instinct is to heavily rely on first impressions. Usually in a buying-decision process we do get influenced by the book cover, this means that first impression is somenthing we seriously considerd. Window displays are the FIRST, yet, the BEST CHANCE to make a good one. The decision of a passer-by to get in your store depends primary on your window set up.

www.maricagigante.com Make Your Window Sell™

2. TALK TO YOUR TO TARGET Find your identity as a store, in term of products and mood is one of the first spep you have to make. This will help you to IDENTIFY THE RIGHT TARGET to refer to, will get customers and sales. Once you have settled your target, be sure to talk their language. This means you have to let targeted passers-by recognize the style they love and they want through your window display, through your products.

www.maricagigante.com Make Your Window Sell™

3. SHOW VALUE Showing prices is very important, value is even more important, is related to target and the way you talk to it. Window displays must COMUNICATE THE RIGHT VALUE OF YOUR PRODUCTS, taking care of both price tags and set-up. Addressing windows and products to the right audience will help you build a QUALITY CUSTOMERS BASE that will spread positive information about you.

www.maricagigante.com Make Your Window Sell™

4. SELL THE IDEA Show what’s new is a great point, but don’t relate to this only. Once you put a product in a window display SELL THE IDEA, not only the product. Add accessories, complete with complementary products around it, use set-up that make understand where and when your product can be used. By doing this, customers will immediately understand what your window/store is about and the message you send is going clear.

www.maricagigante.com Make Your Window Sell™

5. USE THEIR FEELING People buy not only for need, but also to send a message or because they want to feel in a certain way. Pay attention to customers feeling when they’re buying from you, undertand the reason of purchase, listen to them. USE THEIR FEELING when set up a window display, immagine a potential client and a story, this will help to reach the right customers. Be creative and make them want to be like the mannequins in your window.

www.maricagigante.com Make Your Window Sell™

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www.maricagigante.com Make Your Window Sell™