5 the future of hr dr peter saul power point presentation 2163

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    Strategic Consulting Group

    THE FUTURE OF HR?

    Dr. Peter Saul

    Director, Strategic Consulting Group

    Paper presented to:

    Macquarie Graduate School of Managements

    People Management and Leadership Conference

    September 16-19, 2001

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    Strategic Consulting Group

    SHIFTS THAT ARE RE-SHAPING HR ROLES

    FROMLocal markets, operations

    Manufacturing, clerical work

    Hierarchy

    Intermediaries; face-to-face

    Obedience to formal authority

    Stability, efficiency, control

    Full time job

    Customer service

    Work done by employees

    Fixed work location

    Management prerogative

    Loyal service

    White, male workforce

    Financial performance

    Get a job

    TOGlobal markets, operations

    Service, knowledge work

    Networks

    Direct access,virtual relationship

    Questioning of formal authority

    Change, creativity, flexibility, order

    Part-time and project work

    Shareholder, stakeholder value

    Work done by many contributors

    Diverse work locations

    Social licence

    Marketable knowledge, skills

    Diverse workforce

    Triple bottom line

    Get a life

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    Strategic Consulting Group

    CHANGING WORKER ASPIRATIONS

    RICHARD BRANSON

    MICHAEL JORDAN

    RICHARD BORES (Wizard Home Loans)

    MERY STREEP AND JODIE FOSTER

    ANITA RODDICK

    NELSON MANDELA AND JERRY MAGUIRE

    had a dream and went through with it...loved what he did

    lives life the way he wants... created this lifestyle for herself out

    of what could have been a downward spiralreally inspiring

    AFR BOSS magazine, June 2001. Survey of work role models for white collar

    Australians, in 20-30 years age range.

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    Strategic Consulting Group

    HR AT A CROSSROADS

    Significant change is inevitable for HR but what HR will be

    and do is not yet clear

    SRHM is doing research to develop a vision for the future of HR

    and a profile of the future HR practitioner

    An HR practitioner might be "a hybrid line manager" who is

    "first and foremost a business executive" but has expertise in

    at least one HR function.

    SHRM President and CEO, Helen Drinan

    We have to get management to understand that they'reresponsible for people AND If we do our joband work

    ourselves out of a jobso be it."

    Results of a forum on the "The State of the HR Profession"

    held in conjunction with the 2001 Annual Conference of the

    Society for Human Resource Management

    Also see FT.com online forum on Human Resources: A career in crisis?

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    Strategic Consulting Group

    EMERGING LEGAL ISSUES AT WORK

    NEW TECHNOLOGY ISSUES

    AGE CONSCIOUSNESS IN THE WORKPLACE

    GLOBALISATION OF EMPLOYMENT LAW

    TRAINING FOR LEGAL COMPLIANCE

    WORKPLACE SAFETY

    Source: Garry Mathiason (Littler, Mendelson, Fastiff, Tichy & Mathiason)

    SHRM Annual Conference June 2001. Results of survey of 400 employment attorneys

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    Strategic Consulting Group

    HR EXECUTIVES VIEW OF THE FUTURE

    TOP 5 BUSINESS CHALLENGES

    Developing new markets

    Improving profitability

    Market share growth

    Becoming the recognised

    global market leader

    Building shareholder value

    TOP 3 HR CHALLENGES

    Attracting and retaining

    talented people

    Improving organisational

    capabilities

    Developing leadership skills

    Source: Arthur Andersen survey of HR Executives in almost 70 Australian-based firms

    Reported in HR Monthly, August 2001, p.17

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    Strategic Consulting Group

    The bad and the ugly in HR

    Many HR people still lack business acumen

    We have not adequately managed high expectations

    of HR

    Theres too much modeling of mediocrity and way toolittle real research going on

    We have overhyped e-learning and some other fads

    We do much order-taking and mistaking talk foraction

    Jim Moore, former Director of Workforce Development at Sun Microsystems

    in his address to the 2001 SHRM Annual Conference

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    Strategic Consulting Group

    Q. So, how do we organise all the shifts, trends,

    speculation and forecasts into a framework

    that can guide fruitful conversations between,

    and strategic decision making by, senior line

    managers and HR professionals?

    A. Scenarios is one way

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    Strategic Consulting Group

    FOUR AUSTRALIAN SCENARIOS

    FIRST GLOBAL NATION

    Australia capitalises on

    globalisation; promotes its

    internal diversity and ethnic

    tolerance; and boosts home-

    grown innovation and industry

    capability

    SOUND THE RETREAT!

    Globalisation stalls as political

    and social structures are not

    ready; trade barriers and

    nationalism re-emerge; we

    depend on bilateral national and

    commercial relationships

    BRAVE OLD WORLD

    Complacent, dependent on

    agriculture, tourism, new

    manufacturing and somebiotech; clever people and

    companies move overseas

    GREEN IS GOLD

    We emerge from the growing

    imperative to protect the natural

    environment as a leadinginnovator of global environmental

    management

    Source: Australian Business Foundation Alternative Futures: Scenarios for

    Business in Australia to the Year 2015 Sept 1999

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    Strategic Consulting Group

    DEFENCE: In the Box Scenario Matrix

    Open globalisedworld economy

    Closed

    protectionist

    world economy

    Social

    polarisation

    and exclusion

    Global

    middle

    class

    Source: Hardin Tibbs

    report to Australian

    Defence HQ 1999

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    Strategic Consulting Group

    DEFENCE: Way Out of the Box Scenario Matrix

    Revolution inbasic science

    Science

    reaches a

    plateau

    Psycho-social

    evolutionary

    punctuationDiscontinuity in human

    consciousness

    Single

    world

    governmentSocial progress with

    no discontinuity

    Source: Hardin Tibbs

    report to Australian

    Defence HQ 1999

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    Strategic Consulting Group

    TWO SCENARIOS OF THE 21ST CENTURY ORGANISATION

    MIT Initiative on Inventing the Organizations of the 21st

    Century (January 1997) facilitated by Peter Schwartz of

    the Global Business Network:-

    http://ccs.mit.edu/21c/21CWP001.html

    The scenarios were developed during 1994-1997 by MIT

    academic and research staff in discussions with

    hundreds of executives at various MIT Symposia,

    executive education programs, etc.

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    Strategic Consulting Group

    FUTURE OF ORGANISATIONS: Scenario 1

    SMALL COMPANIES,LARGE NETWORKS

    Autonomous teams of 1-10 people

    Temporary - task or project based

    Linked by high bandwidth, electronic network

    Venture capital infrastructure identifies promising teams and

    provides financing

    Independent organisations for social networking, recreation,

    learning,reputation building and income smoothing

    evolved from professional associations, unions, clubs,

    university alumnis, neighbourhoods, families, churches

    they are home for our identity as projects come and go

    Examples: Film industry; Prato Mills (Italy); Nike; Nokia PC Display Division

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    Strategic Consulting Group

    Small Company, Large Network HR

    Very specific HR scope focused on project organisation(e.g. talent scouting/selection, pay, health & safety)

    Outsourced agents, brokers, specialist providers

    contract staff organisations handle the HR for their talent

    as part of their brand and competitive strategy

    Mutual employment obligations spelled out in project

    contracts or implicit in industry standards

    or assumed from past working experience

    Project Managers reputation depends on his/her people

    skills and hence there is a reluctance to delegate to HR

    specialists

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    Strategic Consulting Group

    FUTURE OF ORGANISATIONS: Scenario 2

    VIRTUAL COUNTRIES Keiretsu-like alliances with operating companies in every country

    Minimal national allegiance - primary loyalty is to the corporation

    Traditional hierarchy or decentralised divisional structure

    Company is the focus for individual identity

    Company meets employees needs from cradle to grave

    Employees own the firm AND have right to elect the Board and

    management

    Open book accounting informs management elections

    Specialist organisational designers travel through firm brokering

    partnerships and fostering cross boundary communication

    Role of governments, industry unions is significantly reduced

    Examples: Asea Brown Boveri; GE; Johnson & Johnson

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    Strategic Consulting Group

    Virtual Country HR

    HR almost replaces social welfare, education systemsand provides financial management and estate planning

    services, etc

    Corporate (strategic) HR

    sets standards and monitors the corporate culture helps Marketing build the corporate brand

    Divisional (operational) HR total care of employees so they are free to focus on

    performance

    Actively involved in local communities to reinforce the

    company culture and image

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    Strategic Consulting Group

    Virtual Country HR (cont.)

    Selection emphasises fit with corporate values

    Performance management focuses on results achieved

    the XYZ way and on being a company ambassador in

    all areas of life

    Reward is via promotion, enhanced status, rights,

    benefits - and pay

    Development is via corporate colleges and universities in

    partnership with the worlds best educational institutions

    Innovation is through internal R&D and improvement

    programs with heavy emphasis on protecting corporate

    intellectual property

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    Strategic Consulting Group

    CHANGING HR ROLES: Some Generalisations

    PAST

    HR ROLE WAS CLEARLY

    DIFFERENTIATED

    mechanistic

    (Personnel Admin) ritualistic, legalistic (IR)

    CEOs eyes and ears

    with the troops

    distinct professional

    career paths

    HR is HRs responsibility

    FUTURE

    PEOPLE/LEADERSHIP ROLE IS

    DISTRIBUTED AND DIFFUSE

    knowledge management

    relationship management;teamwork

    legal compliance

    change management

    no distinct HR profession -

    new hybrid roles emerge

    People/Leadership is

    everyones responsibility

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    Strategic Consulting Group

    NEW CRITERIA FOR RATING HR?

    Profit generated per employee (compared to industry benchmark)

    Salary/wages costs compared to industry median (reflecting

    value of corporate reputation/intangibles in labour market)

    Number of talented candidates applying for advertised (and

    unadvertised) vacancies

    Time taken to satisfy customer orders, inquiries, complaints

    (compared to agreed service standards) Incidence of customer complaints caused by employee behaviour

    Cost of re-work

    Cost/risk due to time lost through injuries, absences, disputes

    Rate/cost of unplanned turnover among good performers

    Percentage of customers citing service quality or competent,

    caring staff as a competitive edge for the company Net cost of generating organisational improvements

    Percentage of revenue/profits coming from initiatives taken in

    last 3 years

    Share price premium compared to industry peers

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    Strategic Consulting Group

    AN INTEGRATING STORY?

    OUTCOMES(Stakeholders)

    Shareholder/

    Investor

    Customer

    Contributor

    - employee

    - other

    Community

    FUNCTIONS(Management)

    Finance

    Investor Relations

    Sales & Marketing

    Operations

    R&D

    Contributor Relations

    Contracts (Legal)

    Supply

    PR

    Community Relations

    ARCHITECTURE(Leadership)

    VISION & MISSION

    CORPORATE

    STRATEGY

    Competitive strategy

    Development strategy

    Leadership style

    Culture/Values/Ethics

    ORGANISATIONALDESIGN

    Structure

    Technology

    Place

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    Strategic Consulting Group

    MAPPING YOUR ORGANISATIONS CURRENT TRAJECTORY

    GetTalent MotivateTalent Reward/RecogniseTalent

    Develop/SkillTalent

    Tap/UtiliseTalent

    Retain/TransitionTalent

    2000s

    1990s

    1980s

    1970s

    1960s

    Derived from an HR framework proposed by Brian Young PeopleFirst Solutions

    Previously Asia Pacific HR Director for Deutsche Bank

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    Strategic Consulting Group

    MORE WINDOWS INTO POSSIBLE FUTURES

    SOME WEB SITES ENGAGED IN THE SEARCH:

    http://ccs.mit.edu/21c/index.html

    http://www.foresight.gov.uk/default800.htm

    http://www.defence.gov.au/nspb/htibbs-futuresV.4.ppt

    http://www.dol.gov/dol/asp/public/futurework/welcome.html

    http://www.fastcompany.com/

    http://www.bsr.org/ and http://www.csp.uts.edu.au/

    http://www-csc.mty.itesm.mx/~laava/KMetaSite/menu/sitemap.htm

    http://www.managewithoutthem.com/

    http://www.futurists.net.au