5 the future of hr dr peter saul power point presentation 2163
TRANSCRIPT
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Strategic Consulting Group
THE FUTURE OF HR?
Dr. Peter Saul
Director, Strategic Consulting Group
Paper presented to:
Macquarie Graduate School of Managements
People Management and Leadership Conference
September 16-19, 2001
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SHIFTS THAT ARE RE-SHAPING HR ROLES
FROMLocal markets, operations
Manufacturing, clerical work
Hierarchy
Intermediaries; face-to-face
Obedience to formal authority
Stability, efficiency, control
Full time job
Customer service
Work done by employees
Fixed work location
Management prerogative
Loyal service
White, male workforce
Financial performance
Get a job
TOGlobal markets, operations
Service, knowledge work
Networks
Direct access,virtual relationship
Questioning of formal authority
Change, creativity, flexibility, order
Part-time and project work
Shareholder, stakeholder value
Work done by many contributors
Diverse work locations
Social licence
Marketable knowledge, skills
Diverse workforce
Triple bottom line
Get a life
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Strategic Consulting Group
CHANGING WORKER ASPIRATIONS
RICHARD BRANSON
MICHAEL JORDAN
RICHARD BORES (Wizard Home Loans)
MERY STREEP AND JODIE FOSTER
ANITA RODDICK
NELSON MANDELA AND JERRY MAGUIRE
had a dream and went through with it...loved what he did
lives life the way he wants... created this lifestyle for herself out
of what could have been a downward spiralreally inspiring
AFR BOSS magazine, June 2001. Survey of work role models for white collar
Australians, in 20-30 years age range.
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Strategic Consulting Group
HR AT A CROSSROADS
Significant change is inevitable for HR but what HR will be
and do is not yet clear
SRHM is doing research to develop a vision for the future of HR
and a profile of the future HR practitioner
An HR practitioner might be "a hybrid line manager" who is
"first and foremost a business executive" but has expertise in
at least one HR function.
SHRM President and CEO, Helen Drinan
We have to get management to understand that they'reresponsible for people AND If we do our joband work
ourselves out of a jobso be it."
Results of a forum on the "The State of the HR Profession"
held in conjunction with the 2001 Annual Conference of the
Society for Human Resource Management
Also see FT.com online forum on Human Resources: A career in crisis?
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Strategic Consulting Group
EMERGING LEGAL ISSUES AT WORK
NEW TECHNOLOGY ISSUES
AGE CONSCIOUSNESS IN THE WORKPLACE
GLOBALISATION OF EMPLOYMENT LAW
TRAINING FOR LEGAL COMPLIANCE
WORKPLACE SAFETY
Source: Garry Mathiason (Littler, Mendelson, Fastiff, Tichy & Mathiason)
SHRM Annual Conference June 2001. Results of survey of 400 employment attorneys
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Strategic Consulting Group
HR EXECUTIVES VIEW OF THE FUTURE
TOP 5 BUSINESS CHALLENGES
Developing new markets
Improving profitability
Market share growth
Becoming the recognised
global market leader
Building shareholder value
TOP 3 HR CHALLENGES
Attracting and retaining
talented people
Improving organisational
capabilities
Developing leadership skills
Source: Arthur Andersen survey of HR Executives in almost 70 Australian-based firms
Reported in HR Monthly, August 2001, p.17
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Strategic Consulting Group
The bad and the ugly in HR
Many HR people still lack business acumen
We have not adequately managed high expectations
of HR
Theres too much modeling of mediocrity and way toolittle real research going on
We have overhyped e-learning and some other fads
We do much order-taking and mistaking talk foraction
Jim Moore, former Director of Workforce Development at Sun Microsystems
in his address to the 2001 SHRM Annual Conference
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Strategic Consulting Group
Q. So, how do we organise all the shifts, trends,
speculation and forecasts into a framework
that can guide fruitful conversations between,
and strategic decision making by, senior line
managers and HR professionals?
A. Scenarios is one way
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Strategic Consulting Group
FOUR AUSTRALIAN SCENARIOS
FIRST GLOBAL NATION
Australia capitalises on
globalisation; promotes its
internal diversity and ethnic
tolerance; and boosts home-
grown innovation and industry
capability
SOUND THE RETREAT!
Globalisation stalls as political
and social structures are not
ready; trade barriers and
nationalism re-emerge; we
depend on bilateral national and
commercial relationships
BRAVE OLD WORLD
Complacent, dependent on
agriculture, tourism, new
manufacturing and somebiotech; clever people and
companies move overseas
GREEN IS GOLD
We emerge from the growing
imperative to protect the natural
environment as a leadinginnovator of global environmental
management
Source: Australian Business Foundation Alternative Futures: Scenarios for
Business in Australia to the Year 2015 Sept 1999
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DEFENCE: In the Box Scenario Matrix
Open globalisedworld economy
Closed
protectionist
world economy
Social
polarisation
and exclusion
Global
middle
class
Source: Hardin Tibbs
report to Australian
Defence HQ 1999
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Strategic Consulting Group
DEFENCE: Way Out of the Box Scenario Matrix
Revolution inbasic science
Science
reaches a
plateau
Psycho-social
evolutionary
punctuationDiscontinuity in human
consciousness
Single
world
governmentSocial progress with
no discontinuity
Source: Hardin Tibbs
report to Australian
Defence HQ 1999
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Strategic Consulting Group
TWO SCENARIOS OF THE 21ST CENTURY ORGANISATION
MIT Initiative on Inventing the Organizations of the 21st
Century (January 1997) facilitated by Peter Schwartz of
the Global Business Network:-
http://ccs.mit.edu/21c/21CWP001.html
The scenarios were developed during 1994-1997 by MIT
academic and research staff in discussions with
hundreds of executives at various MIT Symposia,
executive education programs, etc.
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Strategic Consulting Group
FUTURE OF ORGANISATIONS: Scenario 1
SMALL COMPANIES,LARGE NETWORKS
Autonomous teams of 1-10 people
Temporary - task or project based
Linked by high bandwidth, electronic network
Venture capital infrastructure identifies promising teams and
provides financing
Independent organisations for social networking, recreation,
learning,reputation building and income smoothing
evolved from professional associations, unions, clubs,
university alumnis, neighbourhoods, families, churches
they are home for our identity as projects come and go
Examples: Film industry; Prato Mills (Italy); Nike; Nokia PC Display Division
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Small Company, Large Network HR
Very specific HR scope focused on project organisation(e.g. talent scouting/selection, pay, health & safety)
Outsourced agents, brokers, specialist providers
contract staff organisations handle the HR for their talent
as part of their brand and competitive strategy
Mutual employment obligations spelled out in project
contracts or implicit in industry standards
or assumed from past working experience
Project Managers reputation depends on his/her people
skills and hence there is a reluctance to delegate to HR
specialists
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Strategic Consulting Group
FUTURE OF ORGANISATIONS: Scenario 2
VIRTUAL COUNTRIES Keiretsu-like alliances with operating companies in every country
Minimal national allegiance - primary loyalty is to the corporation
Traditional hierarchy or decentralised divisional structure
Company is the focus for individual identity
Company meets employees needs from cradle to grave
Employees own the firm AND have right to elect the Board and
management
Open book accounting informs management elections
Specialist organisational designers travel through firm brokering
partnerships and fostering cross boundary communication
Role of governments, industry unions is significantly reduced
Examples: Asea Brown Boveri; GE; Johnson & Johnson
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Virtual Country HR
HR almost replaces social welfare, education systemsand provides financial management and estate planning
services, etc
Corporate (strategic) HR
sets standards and monitors the corporate culture helps Marketing build the corporate brand
Divisional (operational) HR total care of employees so they are free to focus on
performance
Actively involved in local communities to reinforce the
company culture and image
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Strategic Consulting Group
Virtual Country HR (cont.)
Selection emphasises fit with corporate values
Performance management focuses on results achieved
the XYZ way and on being a company ambassador in
all areas of life
Reward is via promotion, enhanced status, rights,
benefits - and pay
Development is via corporate colleges and universities in
partnership with the worlds best educational institutions
Innovation is through internal R&D and improvement
programs with heavy emphasis on protecting corporate
intellectual property
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Strategic Consulting Group
CHANGING HR ROLES: Some Generalisations
PAST
HR ROLE WAS CLEARLY
DIFFERENTIATED
mechanistic
(Personnel Admin) ritualistic, legalistic (IR)
CEOs eyes and ears
with the troops
distinct professional
career paths
HR is HRs responsibility
FUTURE
PEOPLE/LEADERSHIP ROLE IS
DISTRIBUTED AND DIFFUSE
knowledge management
relationship management;teamwork
legal compliance
change management
no distinct HR profession -
new hybrid roles emerge
People/Leadership is
everyones responsibility
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Strategic Consulting Group
NEW CRITERIA FOR RATING HR?
Profit generated per employee (compared to industry benchmark)
Salary/wages costs compared to industry median (reflecting
value of corporate reputation/intangibles in labour market)
Number of talented candidates applying for advertised (and
unadvertised) vacancies
Time taken to satisfy customer orders, inquiries, complaints
(compared to agreed service standards) Incidence of customer complaints caused by employee behaviour
Cost of re-work
Cost/risk due to time lost through injuries, absences, disputes
Rate/cost of unplanned turnover among good performers
Percentage of customers citing service quality or competent,
caring staff as a competitive edge for the company Net cost of generating organisational improvements
Percentage of revenue/profits coming from initiatives taken in
last 3 years
Share price premium compared to industry peers
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AN INTEGRATING STORY?
OUTCOMES(Stakeholders)
Shareholder/
Investor
Customer
Contributor
- employee
- other
Community
FUNCTIONS(Management)
Finance
Investor Relations
Sales & Marketing
Operations
R&D
Contributor Relations
Contracts (Legal)
Supply
PR
Community Relations
ARCHITECTURE(Leadership)
VISION & MISSION
CORPORATE
STRATEGY
Competitive strategy
Development strategy
Leadership style
Culture/Values/Ethics
ORGANISATIONALDESIGN
Structure
Technology
Place
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Strategic Consulting Group
MAPPING YOUR ORGANISATIONS CURRENT TRAJECTORY
GetTalent MotivateTalent Reward/RecogniseTalent
Develop/SkillTalent
Tap/UtiliseTalent
Retain/TransitionTalent
2000s
1990s
1980s
1970s
1960s
Derived from an HR framework proposed by Brian Young PeopleFirst Solutions
Previously Asia Pacific HR Director for Deutsche Bank
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MORE WINDOWS INTO POSSIBLE FUTURES
SOME WEB SITES ENGAGED IN THE SEARCH:
http://ccs.mit.edu/21c/index.html
http://www.foresight.gov.uk/default800.htm
http://www.defence.gov.au/nspb/htibbs-futuresV.4.ppt
http://www.dol.gov/dol/asp/public/futurework/welcome.html
http://www.fastcompany.com/
http://www.bsr.org/ and http://www.csp.uts.edu.au/
http://www-csc.mty.itesm.mx/~laava/KMetaSite/menu/sitemap.htm
http://www.managewithoutthem.com/
http://www.futurists.net.au