5 Steps to:Higher Conversion Rates | Web Marketing

Step 1 - Content Rules

Content is “king” when it comes to successful

web marketing but to many marketers are

creating poor quality content to fill their time

cards. Don’t get caught writing garbage

content!

Keep it short | Keep it simple | Keep it relevant

Lastly - Make it often (post lots of short

relevant content rather than long boring

content)

Step 2 - Who Are You?

It happens everyday. I do a web search and

find a site that seems irrelevant to my search.

Make sure your product or service is clear.

“We are company XYZ and we make beer!”

Step 3 - How Can I?

How can I buy your product, service, etc…

Make sure your visitors can clearly identify

how to convert into a customer. This means

you clearly label you store as store and not

as “collections” or something irrelevant.

Think of the KISS (keep it simple STUPID)

method. Make it easy for anyone to get it.

Step 4 - Form not Essay!

Forms are used to collect info (leads usually).

Make sure you are using as few fields as

possible.

Full Name, Email, Phone, Question

You can get the other details later (what else

were you going to talk about?)

Step 5 - Be Relevant

Keep your site up to date. A good site should

- look modern, be fast, be clutter free, mobile

friendly, and most importantly relevant (your

customers only want to know what they need,

not what you think they want).

Learn More About Web Marketing at

folsomcreative.com