5 step beachbody challenge group invitation...
TRANSCRIPT
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5-‐STEP BEACHBODY CHALLENGE™ GROUP INVITATION PROCESS
The following examples for the invitation process are designed so you can easily personalize them for your prospect without much effort. It’s more than simply “changing the name.” For each person, you’ll want to be sure to personalize the time, the setting, the situation, and the relationship. The body of the message stays the same. All you have to do is personalize the beginning to reflect the appropriate situation. So get started and copy, paste, and personalize steps 1 through 5; then duplicate and repeat!
STEP 1-INITIAL INVITE If you’re reaching out to them first:
“Hey (NAME), I’m staring this 90/60-‐day Beachbody Challenge Group and have space for just a few more people. I’m coming to you first and giving you the first opportunity to take a look before I start inviting this long list of people. Would you like to hear more about it?”
You are NOT trying to give them all the information in the first message. Ask them if they want to hear more and, if they do, then go to the second message.
STEP 2-ENGAGE WITH A QUESTION ALWAYS USE STEP 2 if they reply to your invite OR, if they reach out to you first, you can plug them in here:
“Hi, (NAME), so you’re interested in taking the Beachbody Challenge? I’ll send more information in another message, but first I have to ask why you’re curious about the Challenge? What makes you want more information? The more I know about why you’re interested, the better I can help.”
ASK QUESTIONS and get THEM to reflect on THEIR “WHY.” Taking a moment to slow down and ask WHY they are asking will build a deeper value for them and a deeper relationship with you, and the probability of THEM joining the group will increase.
STAY ON STEP 2 – Learn to ask as many questions of the person as possible. If they give an “on-‐the-‐surface answer,” ask them more questions. You may have to go back and forth a few times to truly get to their emotional need. The deeper the why, the more likely they are to enroll.
USE STEP 2 AT ALL TIMES with Coaches, prospects, and people in general. THIS IS THE MOST VITAL STEP IN RELATIONSHIP BUILDING. LEARN IT, MASTER IT, USE IT!
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STEP 3-SHOW THE “INTRODUCING THE BEACHBODY CHALLENGE” VIDEO If they want more information, or if they offer some type of objection:
“Wow (NAME)! I totally understand. I have no doubt this Challenge Group will help you [REPEAT THEIR WHY FROM STEP 2]. Here’s a short 5-‐minute video explaining more. Take a quick peek at this and LET ME KNOW if you’re still serious about the Challenge. If so, I will connect you to the group details and commitments. Can you watch it right now? The sooner you get back to me, the sooner we can get you going. Sound fair?”
(ADD “INTRODUCING THE BEACHBODY CHALLENGE” VIDEO FROM YOUR COACH ONLINE OFFICE)
TIP: To share this video from the Coach Online Office, go to the “Video Library,” select “Recruiting” and “Opportunity” from the left nav, and choose the “Introducing The Beachbody Challenge” video. Once it’s playing, click the “Share” feature and hit “Copy Link.” Now you have a link with your Coach ID. And when a prospect clicks it, they’ll be taken to your personalized Coach Web site.
If they have an objection, don’t argue facts. Simply lead them to a tool like the video, or point them to stories of people with results.
STEP 4-SPECIFIC DETAILS, COMMITMENTS, AND EXPECTATIONS After they watch the video and still show interest in a spot in your Challenge Group:
“Hi (NAME), sounds like you’re completely serious about [REPEAT THEIR WHY FROM STEP TWO AGAIN], I have no doubt this Challenge Group will help you get the absolute BEST results. Here’s the deal…it’s simple!
FITNESSS + NUTRITION + SUPPORT + REWARDS = SUCCESS
Our commitment is for 90/60-‐days of a Beachbody workout program, drinking Shakeology every day, and joining the Challenge Group accountability page for support and motivation. We all work together and help each other throughout the entire program! This is a proven and simple formula, and those who commit are more likely to finish and GET THE ABSOLUTE BEST RESULTS!
• You’ll do everything at home, on your time, and on your schedule • The Group interaction is all done on a private Facebook® group page, where the
team posts each day.
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The Challenge Group begins on Monday [add start date]. We have 2 options for enrolling Challengers:
1. Enroll as a Challenge customer, where you pay retail and enjoy all of the benefits of being a Beachbody customer, including access to fitness and nutrition tools and tips at teambeachbody.com and personal Coaching from me, and support from other Challenge Group members to help you achieve your goals.
2. Enroll with a Coach account, where you save 25% on all future orders and have the opportunity to help other people get connected with a Beachbody Challenge and earn money to help cover the cost of your Challenge Pack and monthly Coach Business Services Fees. The Business Services Fees cover the cost of incredible tools you’ll receive to help support your Coach business including two business Web sites and an online office to help you track, monitor and grow your business.
Either way, your initial Challenge Pack investment of ($160 to $245) is the same. Which is best for you?”
This is simple and direct and clearly expresses the commitment they’re making and the results and return they’ll get if they become a group member.
You can now SORT them into what they need to order and how to enroll them (as a customer or a Coach).
STEP 5—SETTING THE ENROLLMENT APPOINTMENT If they tell you what they need to get started and take a Challenge Group spot: THEY ENROLL AS A COACH:
“Okay, great! Coaches enroll with a Challenge Pack, which includes your workout of choice and the first month of Shakeology. By far, this is the best choice and value. I can either send you the steps to enroll and order, or we can get on the phone and walk you through the process. Either way, it takes about 10 minutes. Which is best for you?”
THEY ENROLL AS A CUSTOMER: “Okay, great! Let’s get you going today with your customer account and Challenge Pack. I can either send you the step-‐by-‐step process to enroll and order, or we can get on the phone and walk you through the process. Either way, it takes about 10 minutes. Which is best for you?”
Always give them 2 options for contacting them—either by phone or by message (email/text). If by phone, give them 2 appointment options.
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STEP-‐BY-‐STEP ENROLLING AS A COACH 1. Go to http://www.beachbodycoach.com/screenname (put in YOUR Web site). 2. Click “Coach” button—then click “Yes! I want to be a Coach” on the pop-‐up
screen. 3. Fill out the “Coach Information” page, check the 3 boxes at the bottom and
sign, and click the “Continue My Enrollment” button. 4. Choose your Challenge Pack/pick you’re à la carte items. 5. Check out. 6. Set up the “Get Started Right Interview” with your Sponsoring Coach.
STEP-‐BY-‐STEP ENROLLING AS A CHALLENGE PACK CUSTOMER
1. Go to http://www.beachbodycoach.com/screenname (put in YOUR Web site). 2. Scroll down and click the “Take the Challenge” ad banner on the right side.
(Coaches must edit their Web site to have this banner.) 3. Click the “Take the Beachbody Challenge” button. 4. Enter your Beachbody Challenge info to enroll as an Official Challenger. 5. Choose your Challenge Pack. 6. Check out. 7. Notify your Coach that your order is complete so they can verify it went
through properly.
STEP-‐BY-‐STEP – TO ORDER JUST SHAKEOLOGY 1. Go to http://www.beachbodycoach.com/screenname (put in YOUR Web site). 2. Click “Shop.” 3. Choose “Shakeology” and order the bag or packets of your choice.
(Note: There’s free shipping for Home Direct orders.) 4. Check out. 5. Notify your Coach your order is complete so that they can verify it went
through properly.
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SITUATIONS/OBJECTIONS SCRIPTS SITUATIONS SCRIPT: My prospect didn’t respond to Step 1 or 2. Now what?
“Hi (NAME), did you get my message about our Beachbody Challenge Group? I already have people moving forward and wanted to make sure I didn’t miss you by accident! Would you rather I come back around to you for the next group, or did you want to take a look now?
My prospect asked about price immediately after Step 1 before we even got to Step 2. Now what? Personalize Step 2 to give them a direct answer to their question. Here’s what that would look like:
“Hi (NAME), thanks for asking me about the Beachbody Challenge. The initial cost is anywhere from FREE to $245, depending on what you need to get started. I’ll send more information in another message, but first I have to ask–why are you curious about this Challenge? What makes you want more information? The more I know about why you’re interested, the better I can help you get what you want.”
I messed up and didn’t use Step 2 and failed to get my prospect’s WHY. Now what?
“Hey (NAME), I need to apologize! I messed up and sent you the video too soon. If I truly want to help you, I’m supposed to ask you a few questions so it’s more about you and less about me. I’m still learning and I’d feel terrible if you missed out just because I made a mistake. So let me ask you—why are you curious about this Challenge? What makes you want more information? The more I know about why you’re interested, the more I can help you by directing you to the best information.”
My prospect didn’t respond to Step 3. Now what? Wait 48 hours… they say,
“Hi (NAME), I’m not sure where we left off. I already have people who have joined the group and are moving forward, and I just want to make sure I don’t leave you out by accident. Did you have a chance to watch that video, or were you having trouble getting it open?”
My prospect didn’t respond to Step 4 or 5. Now what?
“Hi, (NAME), I’m not sure where we left off. I already have people who have joined the group and are moving forward, and I just want to make sure I don’t leave you out by accident. So where were we? I know you wanted to [REPEAT THEIR WHY]. Were you ready to get started now, or did you want me to go ahead and fill this spot with someone else and move you to another month?”
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OBJECTION SCRIPT: MONEY OBJECTION AFTER STEP 3,4, or 5 HANDLING WITH “I DON’T KNOW; ALL I KNOW IS…” Option 1:
“I don’t know about that. All I know is I wouldn’t let money be something that stops me! I have a few people who are enrolling as Coaches and making lists of people to invite for a Challenge Group. We invite their list of people and explain what’s going on. It takes only 3 or 4 people saying ‘yes,’ and they can earn enough money to help cover the cost of their Challenge Pack purchase! Does this sound like something you might want to try, or would you like me to go ahead and give your spot to someone else and check back with you in a couple months?”
Option 2:
“I don’t know about that. All I know is, if I were serious about [REPEAT THEIR WHY], I’d find a way to pull together the money, even if that meant asking others for help. But don’t let money be your excuse! I’m sure if you’re serious about doing this, we can find a way to make it happen. Would you like to spend a few minutes exploring how you can find the money you need, or would you rather I show you how you can earn it by referring people you know to the Challenge Group?”
DEALING WITH “FEEL, FELT, FOUND” Option 3:
“I totally understand how you feel. My friend (NAME) felt the very same way. She had no idea how she could pay for it—until she found out she could enroll as a Coach and earn money by referring some of her friends. We invited 10 or 15 of her friends, and with just 3 or 4 people joining her in the Challenge, she made enough to pay for her costs. It sounds like you really want to do this and are just hesitant because of money. Why don’t we do what I did with [NAME] and help you earn enough money so you don’t have to worry? Sound like a plan? Who do you know that might be interested?”