For nearly than 20 years, we have been creating, producing and distributing media content to viewers. From reality based programming to small business videos and award winning documentaries;

now we bring you… Buzzworthy Media, FL

Clearwater, FLyouarebuzzworthy.com

RULES5FOR EFFECTIVE VIDEO MARKETING

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

Start with a plan in mindFIRST RULE IS:

Have you ever gotten in the car and aimlessly driven anywhere?That is what most people do when they attempt to startmarketing on YouTube.

Get yourself a roadmap:What is your goal?Who is your audience?What do they want to know?

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

BREVITY IS KEY!

SECOND RULE: K.I.S.S.

Keep your videos short and to the point.

Our attention spans are getting much shorter these days, so when you ramble on for 7-10 minutes on your video, you lose your audience.

Basic Rules:• Keep it under 2 minutes• Stay on topic• Grab them in 6 seconds or less

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

NUMBER THREE:

Build in Interaction

Make use of annotation on YouTube. Offer something for the viewer to do after the video is over.

• Download a whitepaper• Get a free gift (in exchange for their email)• Send you a message on social media (Facebook, Twitter, etc)

TIP: Utilize active actions instead of passive. If they subscribe, set up an auto responder, and build in value in exchange for their email address.

When directing to social media, tell them to say something to you, not just hit the like button. This encourages engagement with your audience.

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

NEXT UP:

Show & Tell

Nobody wants to watch a talking head the whole timeUse illustration or “b” roll to illustrate the point you are making

Make sure you are capturing good, clean audio. In the industry we say:

AUDIO IS HALF THE PICTURE!

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

BLAH

BLAH

FINALLY:

The fatal flaw of most first time video marketers is sporadic or inconsistentvideo marketing campaigns. Google likes fresh, consistent, relevantcontent, so make sure you are providing both your audience and your SEOwith what it wants.

Consistency

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

• Develop a schedule• Plan your delivery• Stick to your plan!

WATER YOUR GARDENAND IT WILL GROW!

For more ways to harness the power of video visit us on the web at: youarebuzzworthy.com

RU

LESSTART W

ITH A PLAN

KEEP IS SIMPLE SILLY

BUILD IN INTERACTION

SHOW AND TELL

BE CONSISTENT

STAND OUT FROM THE CROWD!

For more ways to harness the power of

video visit us on the web at:

youarebuzzworthy.com