LinkedIn Confidential ©2012 All Rights Reserved 1

5 Reasons for Investing in Your Talent Brand

How we define Talent Brand

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Talent Brand n.

• The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work.

• A significant asset for both hiring/retaining great talent and promoting your corporate image to the market.

1. Strong talent + consumer brand lead to better stock performance

3

Lin

ked

In T

alen

t B

ran

d I

nd

ex

Lippincott Customer BrandView Index

Cumulative change in stock price over 5 year period

36%

28%-6%

10%

HighLow

Hig

hL

ow

Source: Lippincott BrandView survey of 30,000 respondents and LinkedIn’s Talent Brand Index data for 150+ publicly traded companies in the US

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2. A strong Talent Brand is associated with lower cost per hire

Source: LinkedIn July 2012 survey of over 4,700 talent acquisition decision-makers across 15 countries. See: What’s the value of your employer brand? http://talent.linkedin.com/blog/index.php/author/eda-gultekin/

Up to

50% savings in per cost hire is associated with a

strong employer brand

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3. A strong Talent Brand increases response rates to recruiter messages

Based on analysis of 2.6 million messages, engaging your audience can double your InMail response rates on LinkedIn

NO PREVIOUS ENGAGEMENT

1X 2X

ENGAGED AT ALL TOUCHPOINTS

Relative response rate

4. Companies with a strong talent brand attract 50% more applicants to their jobs

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2X 3XRelative

applications

per

job

WEAK TALENT BRAND STRONG TALENT BRAND

5. Companies with a strong talent brand find 3X as many of their hires through LinkedIn

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NO PREVIOUS ENGAGEMENT ENGAGED AT ALL TOUCHPOINTS

1X 3XRelative % of hires influenced by LinkedIn

…which leads them to better qualified talent

New employees sourced through LinkedIn are up to

40% less likely to leave within the first six months

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