5 quick steps to dodge spam filters
DESCRIPTION
Each new day ISPs, digital gateway administrators and corporate network administrators come with new spam filtering techniques to ward off unsolicited emails. These screening filters check and restrict any unsolicited emails from entering the network. But in reality, these filters also trap your genuine emails in their net. Such false positives happen when your email template contains “spam triggering” elements.TRANSCRIPT
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5 Quick Steps to Dodge Spam Filters
Each new day ISPs, digital gateway administrators and corporate network administrators come with
new spam filtering techniques to ward off unsolicited emails. These screening filters check and restrict
any unsolicited emails from entering the network. But in reality, these filters also trap your genuine
emails in their net. Such false positives happen when your email template contains “spam triggering”
elements.
So, what are you going to do to dodge spam filters? Here are 5 simple tips:
Remove Unsubscribes
Don’t mail to someone if they have
unsubscribed. As a good practice, group the
unsubscribes and remove them within 10
days of the request. Failure to remove opt-
outs will result in user complaint.
Too many complaints will attract the attention
of ISPs and in turn their filters will stop your
mail from traversing. Due to such serious
retribution, most email vendors ensure that
opt-outs are automatically removed from the
database.
Keep HTML Simple
It’s important to keep your HTML very simple
by avoiding javascript, embedded forms, and
hidden text in HTML emails. If your HTML
message has more than 50% HTML tags,
there are more chances of getting caught in
spam filters. Here are a few elements in HTML
to avoid:
Personalize Subject Lines
Personalizing an email based on variables
like name, location, business, title, etc, can
form an instant bonding with your recipients.
An email with a subject line like "Payroll
Enterprise Application Solution for HR
Support” will instantly catch the attention of
HR executives. Such practices will give your
mailer a smooth run through different layers of
security or email filters.
Use a Consistent “From” Field
Use a consistent sender in all outgoing
emails. Use your brand name, not an
anonymous name, in the "from" field.
Moreover, consistent messaging policy
enables you to meet the right expectations of
the recipients and help you to maintain good
relations with ISPs.
www.strategicoutsourcingservices.com [email protected]
Website: Email: Call Us:
080-41435564, +91- 9901065612
?Avoid HTML table with a thick border
?Avoid JavaScript contained in the HTML
message
?Avoid making HTML code harder to
understand in decompiled form
Avoid Spam Triggering Words
Do not include spam tainted words in your
email "subject line" and in the “email body”. As
preventive steps, run the email template
through the spam checker. This will help you
weed out inadvertent usage of spam words.
Another way to keep you updated on new
words is by tracking and avoiding words that
appear in junk filter list of Microsoft Outlook’s
junk filter or in the third party email clients.
Some of the common words that ISPs and
mail filter include: Free!,$$$,50% off!, click
here, call now!, subscribe, earn $, discount!,
online marketing, order now, please read,
don't delete, etc.