5) evaluation: how did you attract your target audience

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5) How did you attract/address your audience?

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Page 1: 5) evaluation: how did you attract your target audience

5) How did you attract/address your audience?

Page 2: 5) evaluation: how did you attract your target audience

Front cover

My model is addressing the camera. The use of direct mode of address allows the reader to feel connected with my model and therefore will be more attracted to the magazine, than if the model was not making eye contact.

My model is female. This represents the female target audience. She is dressed in black clothing, which appeals to the social groups that my magazine has targeted. Her outfit is respectable, therefore making the female population seem appealing as she will not be labelled negatively.

The font of my masthead appeals to my target audience as the style mirrors rock/grunge style and therefore links with the music genre the magazine addresses.

The subtitle offering free tickets works to attract my target audience as they will want to go to gigs for free

The price of £2 is clear and will attract the audience as they will want to know the price of the magazine

The colour scheme will attract both the male and female audience as it is a deep red/purple. The colour mirrors the type of colours that rock bands would use on album covers etc

The latest information on certain bands will attract my audience as they will want to know the latest gossip and will be intrigued if they recognise and are a fan of said bands.

The green coloured circle will attract the male audience as it is a masculine colour. Also the contrast of the reddish/purple colour scheme will make the subtitle stand out more so the reader would be interested in what the text says. The text addresses the reader, with the personal pronoun ‘your’, making the reader feel connected with the magazine. Also the slang word ‘fav’ short for ‘favorite’ will appeal to the teenage audience as it is similar to their dialect.

Page 3: 5) evaluation: how did you attract your target audience

Contents pageThis image will attract my audience as it is of a feature in the magazine. This will allow the audience to see an image of the singer (in this case, a member of the band Cyanide, whose Q&A article is on page 19.This will get my audience excited and interested in the article so will be more willing to buy/read the magazine.

The colour scheme is consistent and matches the front cover which makes the magazine look more professional.

A funky image of one of the singers is featured at the bottom of the page. This will interest the reader as it is fun and shows that the magazine is informal and fun to read. This model is also making the ‘devil horns’ symbol with her hand, copying the sign from the front cover model, which will attract the audience as the genre of rock is therefore strongly addressed.

An option to sign up to a year’s subscription is offered at the bottom of the page, as well as the website address to get in contact.

The text addresses the reader, asking them the rhetorical question and giving them an option to subscribe below. This would attract the audience as they will feel more involved in the magazine.

Clear subtitles giving information about what is in the issue, and the page number each feature can be found on.

Page 4: 5) evaluation: how did you attract your target audience

Double pageInteresting quote above the model will draw attention to both the text on the right hand side and the image below. The quote is a declarative statement, and will interest the reader as they will want to read about her ‘obsession’

The name of my model is positioned below her image and quote. Normally her name would be directly under the quote, however I chose to leave a gap as the reader will be more interested in the image between the words. It also makes the page look professional.

My main image is of my model on the front cover. I have edited the medium shot, in photo-shop, to make the image brighter and more eye-catching. Here, the model is wearing a black leather jacket, denim top and a scarf, which would appeal to the target audience as it is a similar style of clothing to what they’d wear. She is looking upward, towards the quote, which would give the impression she really cares about her profession and it also gives her a mischievous appearance which would please the audience.

My heading is the same consistent font used on my contents and front cover. The ‘rock’ style of the font will catch the reader’s attention.

The question asked in this subheading will interest the reader as they will have to read the article to receive the answer. The subheading also hints that the interview will give the readers an insight to the life of Elysia, and they will be interested to read it.

The text in the main article has broken into two colours, red for the questions and black for the answers. I have done this as the red will draw the reader’s attention to the question asked, and as they will be keen to find out the singer’s response, they will continue to read. The colours also match my colour scheme.

I have chosen a quote from the interview and created a red background under it and positioned in in the middle of the block of text. It will therefore will easy to read, and will jump out at the reader. The reader will continue to read the article as they will want to know the context of the quote.