A European, Practitioner-Led, One-Day Conference & Networking Event, Postillion Hotel, Amsterdam 4th November 2020 2nd Annual

Future-Proofed Comms Strategies To Drive Employee Engagement & Real Business Performance, Proactively Plan For Crisis & Change, Transform Digital Communications, Connect Remote Workers, Perfect Measurement-Focused, Multi-Channel Strategies, Establish Supportive Workplace Cultures, Win Leadership Buy-In & Cement IC As A Mission-Critical, Strategic Function

info@thecommsconference.com +44 (0) 20 3479 2299 www.thecommsconference.com@CommsConf

Philips

Ann HalvorsenDirector of Change & Communications

Sanofi

Ariella YaariHead of Global Communications

Bastiaan Verweij, Director of Internal Communications & Project Management

Guilherme Santana, Head of Digital Transformation Change Management & Communications

Novartis

Karen ArazimHead of Communications

PepsiCo Europe

Lena TsvetinskayaDiversity, Culture & Engagement Director

Siemens

Lynette JacksonHead of Communications (Smart Infrastructure)

Aegon

Marielle HarsveldtGlobal Head of Internal Communications

Danone

Natalia Lysa, Corporate Affairs & Internal Communications Director Poland, Central Europe & Nordics Nestlé Purina

Petcare

Pasquale Monteleone, Head of Internal Communications, EMENA

Schneider Electric

Simona RaduHead of Communications Excellence

Heineken

Tania TashevaChange & Communications Lead

Tata Steel Europe

Tim Rutter, Head of UK Internal Communications

thyssenkrupp

Tino FritschHead of Communications

L'Oréal

Renan MirandaEmployee Engagement Director

AXA International & New Markets

Alexiana Cirier, Head of Communications & Employee

Phillip Morris International

Bessie Kokalis-Pescio, Global Head of Internal Communications

METRO AG

Elisabeth HesseDirector Internal Relations, Events & Sponsoring

IKEA Group

Guy BrittGlobal Head of Co-Worker Communication

Enel Group

Ivano Ferioli, Head of Internal Communications Channels and Social Collaboration

4th November 2020 • www.thecommsconference.com

Allianz SE

Stephanie SchneiderHead of Communications For COO Office

Total

Tina Hentley, Head of Communications, Special Projects & Change Management

Karian and Box

Ghassan KarianFounder

FedEx Express Europe

Helen McCarthy-Deeks, Internal Communications Manager Europe

Bank Of Ireland

Johnny Lyons, Senior Communications Manager - Transformation

LafargeHolcim

Laura VillaescusaGlobal Head of Employee Communications

Red Bull Brand at Devin JSC

Silviya StoyanovaHead of Communications

Ricardo Martin, Director, Communications - Digital Dialogue, Media & Analyst Relations

ABB Ability™– Digital ABB

Boeing

Romana Le Flour, Head of Communication Benelux & Nordics & Sustainability Europe

BASF

Eike Croucher, Head of Communications EMEA & CIS, Agricultural Solutions

Engaging, Strategic & Connected Internal Communications

Learning Lessons From Times Of Rapid Change, Crisis & Uncertainty For

Musgrave Group

Edel ClancyDirector of Communications & Corporate Affairs

Ferrero Group

Sara MartinottiHead of Group Internal Communications

ENGIE

Laura JacquierVP Global Internal Change Communications

Henkel

Birgit ZiescheCorporate Vice President Henkel Internal Communications

KLM Royal Dutch Airlines

DHL Supply Chain

PayPal

Galina SkatkinaDirector of Communications, Southern, Northern & Central Europe

Book Before

25th June &

Save €200

35In-House Speakers 1Day

High-Performance & Impactful Engagement Strategies: Creative, outside-the-box and budget-friendly tactics to engage and inspire

1

Proactive Crisis Comms, Lessons Learned & Future Innovations: In a post- COVID19 world, ensure watertight, robust crisis strategies to prepare your business for every eventuality

2

Boost Remote Worker Engagement & Productivity: Reach, motivate and engage every remote employee and connect them to the wider organisation

3

Measure The Strategic Value Of IC, Break Down Corporate Barriers, Win Executive Buy-In: Measure your true impact on the bottom line and on corporate KPIs to guarantee your seat at the top table

5

Refine Your Multi-Channel Strategy: Prioritise the most effective tools and channels to optimise reach, impact and engagement

6

Avoid Change Fatigue During Times Of Disruption: Change comms to maintain employee centricity during uncertainty

7Cultivate Positive Cultures, Employee Connection & Wellbeing: Foster a caring, collaborative and supportive culture

8

Engaging Content & Leadership Comms: Creative and personable content and messaging to connect leaders with your workforce

9

Cutting-Edge Digital Tools, Tech & Social Media: Overcome internal resistance to digital transformation and embed innovative and effective comms strategies

4

Cross-Sector Internal Communication Experts Share Lessons Learnt On Employee-Centred Communications During Unprecedented Change, Crisis & Digital Transformation To Boost Engagement & Productivity35

Deliver High-Impact Engagement Strategies Which Foster Belonging & Drive Business Performance

09.10EMPLOYEE ENGAGEMENT & EXPERIENCE

• Outside-the-box and budget-friendly tactics to engage employees and foster belonging throughout the entire organisation

• Benchmark employee engagement to minimise disenfranchisement and produce impactful comms

• Champion colleagues to become ambassadors who believe in the organisation’s core values and are proud of the company they represent

• COVID, change, crisis… after the dust has settled, go above and beyond to recover employee engagement and rebuild an authentic connection with your workforce

GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks

09.00

Ariella YaariHead of Global Communications

Sanofi

Chair’s Remarks

Registration, Coffee & Informal Networking 08.30

Bessie Kokalis-PescioGlobal Head of Internal Communications

Philip Morris International

Evaluate Your Crisis Communications Strategy & Performance & Proactively Plan To Tackle Every Element Of A Crisis

09.30CRISIS COMMUNICATIONS

• In a post-COVID world, what are the key lessons learned from the crisis and how can you make sure your business is prepared for the unknown?

• Get the basics right: from spotting a crisis, to comms frequency and clear messaging plans which co-ordinate with the wider organisation

• Plan to be proactive when crisis hits to maintain employee engagement and business continuity

Tim RutterHead of UK Internal Communications

Tata Steel Europe

Marielle Harsveldt Global Head of Internal Communications

Aegon

Ricardo MartinDirector, Communications - Digital Dialogue, Media & Analyst Relations

ABB Ability™– Digital ABB

Interactive Comms & Robust Tech Infrastructure To Engage Home & Remote Workers, Maintain High Productivity & Connect The Workforce

10.00REMOTE WORKING

• Channels and comms to reach, motivate and engage every remote employee and connect them to the wider business

• Internal comms frameworks to support a strong company culture and keep up with the mental health, wellbeing and engagement levels of remote workers

• The perfect set up: combine the right technologies, internal comms and engagement tactics to ensure home working is as productive as the office

• Without face-to-face interaction, which tools are needed to guide and support line managers and ensure employees meet their own individual performance targets?

Laura VillaescusaGlobal Head of Employee Communications

LafargeHolcimMorning Refreshment Break With Informal Networking10.20

Discover The Latest, Cutting-Edge Tools, Tech & Social Media To Maintain High Engagement With Innovative Digital Communication

10.50DIGITAL TOOLS & TECHNOLOGIES

• Workplace, Yammer, Zoom, Skype… assess available tools to determine which are right for your business

• Communicate the benefits of new tech to your workforce to overcome resistance when launching new systems

• Explore the latest emerging tech revolutionising the digital workplace and evaluate its impact on engagement and corporate performance

Guilherme SantanaHead of Digital Transformation, Change Management & CommunicationsDHL Supply Chain Leadership Communications That Make A Real Difference – What The Evidence Shows Us Works

11.10

Ghassan Karian Founder Karian and Box

Refine & Perfect Your Multi-Channel Comms Strategy & Understand The Needs Of Different Employees To Optimise Engagement & Productivity

11.30

CHANNEL MIX

• Evaluate the most effective channels for your organisation to ensure crucial messages are received by the right people at the right time

• With so many tools available, how to ensure you are choosing the right channels for your business needs?

• The person behind the screen: perfect the balance between innovative digital communication and maintaining the human touch

• Deliver streamlined communications which avoid bombarding your employees and prioritise the most relevant and important information

Tim RutterHead of UK Internal Communications

Tata Steel Europe

Bonus Session; Reserved For Exclusive Conference Partner11.50

Break Down Corporate Barriers & Position Internal Communications As A Vital, Strategic Business Function

12.10

THE STRATEGIC ROLE OF IC

• Prove the value internal communications brings to corporate performance and position the function as a strategic advisor with

a seat at the top table • Align the message: work effectively with external comms, PR, marketing and other

departments to create an integrated strategy that reflects the organisation’s voice• The pivotal role of IC during COVID-19: ensure the function remains centre stage with

the correct investment and early executive buy-inRenan Miranda Employee Engagement Director

L’Oréal

Panel

Pasquale MonteleoneHead of Internal Communications, EMENA

Nestlé Purina PetcareMarielle Harsveldt Global Head of Internal Communications

AegonTina HentleyHead of Communications, Special Projects & Change Management

Total

Birgit ZiescheCorporate Vice President Henkel Internal Communications

HenkelLunch For Delegates, Speakers & Partners 12.40 Afternoon Co-Chairs’ Opening Remarks 13.40 Co-Chairs

RemarksKaren Arazim Head of Communications

Novartis Business Assurance & AdvisoryGuy BrittGlobal Head of Co-Worker Communication

IKEA Group

Eike CroucherHead of Communications EMEA & CIS, Agricultural Solutions

BASF

Edel ClancyDirector of Communications & Corporate Affairs

Musgrave Group

Bastiaan VerweijDirector of Internal Communications & Project Management

KLM Royal Dutch Airlines

Connect

Simona RaduHead of Communications Excellence

Schneider Electric

Advisory Board

Real-life Lessons

Q&A

Informal Breakout Discussions 13.50

Helen McCarthy-DeeksInternal Communications Manager Europe

FedEx Express Europe

Peer-To-PeerA) Offline Workers

Romana Le FlourHead of Communication Benelux & Nordics & Sustainability Europe

Boeing

B) Stakeholder Communications

Tania TashevaChange & Communications Lead

Heineken

C) IC On A Budget

Johnny Lyons, Senior Communications Manager - Transformation

Bank of Ireland

D) The Relationship Between IC & Mid-Level Management

Ghassan Karian Founder

Karian and Box

E) Leadership Communications That Make A Real Difference – What The Evidence Shows Us Works

Avoid Change Fatigue During Times Of Disruption & Boost Employee Buy-In With Streamlined, Effective Change Communication Strategies

14.10COMMUNICATING CHANGE

Lynette Jackson Head of Communications (Smart Infrastructure)

Siemens

• Foster a culture of trust and transparency: encourage employees to raise personal and professional issues and support their mental health and wellbeing

• Make sure employee survey feedback is actioned to maintain an employee-centric culture which fits their needs

Silviya StoyanovaHead of Communications

Red Bull Brand at Devin JSCLena TsvetinskayaDiversity, Culture & Engagement Director

PepsiCo Europe

Elisabeth HesseDirector Internal Relations, Events & Sponsoring

METRO AG Laura Jacquier VP Global Internal Change Communications

ENGIE

Bonus Session; Reserved For Exclusive Conference Partner15.00Afternoon Refreshment Break With Informal Networking 15.30

Discover Effective Measurement Techniques To Determine The True Results Of Internal Communication & Assess What Really Works

16.00MEASUREMENT

• Beyond clicks, likes and reads… explore measurement metrics to analyse the impact of your communication strategy

• Strengthen your communication strategy by constantly reviewing results to ensure all your vital messages are picked up

• Set clear communication goals and link them to wider business objectives to pivot fast and drive continuous improvement

Simona RaduHead of Communications Excellence

Schneider Electric

Motivate Leaders To Be The Centre Of Communications & Get In Front Of Employees To Drive Engagement & Pride In The Business

16.40LEADERSHIP AUTHENTICITY

• Make those at head office accessible to all and bolster an inclusive, open and honest company culture

• Tips to win employees over to the leadership’s vision of the future of the business• Coach your leaders to be present and human to ensure employees feel emotionally

connected to the business from top to bottom

Ann HalvorsenDirector of Change & Communications

Philips

Implement Lessons Learned & Keep Up With The Latest Trends & Innovations In Internal Communications For 2021 & Beyond

17.00THE FUTURE TRENDS OF IC

• 2020 has not gone to plan! Review which strategies will continue into 2021 and which we should leave behind

• Social media is taking over! Ensure your strategy reflects the latest channels and trends and remains relevant

• The post-COVID working from home revolution? How have internal communications and IT systems fundamentally adapted to fulfil the needs and demands of remote working?

Natalia Lysa, Corporate Affairs & Internal Communications Director Poland, Central Europe & Nordics

DanoneAlexiana Cirier, Head of Communication & Employee Engagement

AXA International & NewMarketsStephanie Schneider Head of Communications for COO Office

Allianz SEIvano Ferioli Head of Internal CommunicationChannels & Social Collaboration

Enel Group

Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference17.30

• Change is a constant! Explore the skills and disciplines needed to ensure employees thrive through internal transition

• Bolster collaboration between internal communicators and change managers to embed practices, expectations and technologies and emphasise the ‘new normal’

• In times of uncertainty, steps to perfect the right tone of voice to maximise employee acceptance and create change-ready cultures

Next-Level, Creative Content Strategies To Promote An Employee-Centric Culture, Connect With Your Workforce & Promote Engagement

16.20

CONTENT & STORYTELLINGThe Role Of Internal Comms In Cultivating A Culture Of Care, Compassion & Open Conversation To Support Wellbeing & Drive Employee Connection Across The Entire Business During Uncertainty & Change

14.30CULTURE, HEALTH, WELLBEING

• With shorter attention spans and social media taking over, explore the latest formats and keep your content relevant and fun to battle for your employee’s advocacy

• Tighten the belt: tips to maintain your communication strategy and instil a sense of belonging when budgets are tight

• Move towards a story-telling culture to make the corporate seem more personable and ensure messages really resonate

• Crucial post-Covid-19 steps to reconnect employees and foster supportive cultures which cater to the needs of remote workers and reignite the company culture

• Nothing determines corporate success (or failure) more than workplace culture! Steps to guarantee your employees feel supported and drive engagement, productivity and retention

• Create empathetic and authentic tone of voice, messaging, language and content in times of uncertainty

Tino FritschHead of Communications

thyssenkrupp

Panel

Results

Employee Engagement & Experience • Crisis Communications • Remote Connections • Digital Tools, Tech & Social • Channel Mix • The Strategic Role Of IC • Communicating Change • Culture, Health & Wellbeing • Measurement • Content & Storytelling • Leadership Authenticity • Lessons Learnt & Future Trends Of IC

Q&A

Q&AGalina SkatkinaDirector of Communications, Southern, Northern & Central Europe

PayPal

Sara MartinottiHead of Group Internal Communication

Ferrero Group

Panel

4 Easy Ways To RegisterOnline @ www.thecommsconference.com Phone +44 (0) 20 3479 2299

Post this booking form to Global Insight Conferences, 5-11 Lavington Street, London, SE1 0NZ

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• Speaker notes available to download one week after the conference, subject to speaker disclosure. • Only one discount can be used per registration. • Please note VAT will be charged at 21% and all registrations are subject to a 4% booking fee

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A One-Day Industry-Led Conference & Networking EventPostillion Hotel, Amsterdam - 4th November 2020

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Programme Alterations: Conferences are organised many months in advance of the conference itself and sometimes we may need to make substitutions, alterations or cancellations of the speakers and/or topics. Whilst we make every effort to find a direct replacement if a speaker cancels, sometimes this is not always possible within the timeframes we are given. Any substitutions or alterations will be regularly updated on the conference website.

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Payment Procedure: Payment is due on submission of your booking and all registrations are subject to a 4% booking fee. All orders placed on our online booking pages, by email, on the brochure’s booking form or over the telephone will all be followed up with an official booking confirmation email. All such orders are legally-binding and carry a 100% liability immediately after receipt of order. Full payment is a requirement of entry into the event and you will be asked to guarantee your payment with a credit card to enter the conference rooms if you have not paid before the date of the conference. Should you fail to pay an invoice or do not attend t he conference, you still remain liable for the sums due. Global Insight Conferences Ltd reserves the right to decline any booking and make any alteration to the speaker panel, programme, date and venue. Global Insight Conferences accepts no liability for the content of presentations or papers. Netherlands VAT is still chargeable on foreign companies attending conferences in the Netherlands and must be paid at the prevailing rate on Netherlands events, currently 21%. All bank and transfer fees must be covere d by the company attending the conference. Please note that all calls are recorded for training and monitoring purposes. Cancellation Process: Cancellations received in writing on or after 40 working days before the conference date cannot be refunded and full payment is still due, although a replacement delegate will always be welcome. This is due to the way in which we are charged by our suppliers as during this final month, the costs have already been incurred by the organisers. Cancellations received in writing at least 40 working days before the conference date will receive a full refund, minus an administration charge of £149 +VAT per ticket or Euros equivalent. If payment has not yet been made and cancellations are received in writing at least 40 working days before the conference date, the £149 +VAT per ticket or Euros equivalent, administration charge is still due. Gl obal Insight Conferences Ltd cannot reimburse any travel, accommodation or other expenses under any circumstances. Global Insight Conferences Ltd will assume no liability in the event that this conference is cancelled, rescheduled, virtualised or postponed due to a fortuitous event, Act of God, unforeseen occurrence, a Force Majeure event, other major disruption or any other event that renders performance of this conference inadvisable, impracticable, illegal or impossible. For purposes of this clause a Force Majeure event shall include, but shall not be limited to: civil disorder; pandemics, endemics, disaster; an Act of God; war or apparent act of war; government restrictions and/or regulations; terrorism or apparent act of terrorism; disturbance and/ riots; strike, fire, curtailment, suspension and/or restriction on transportation facilities/means of transportation; or any other emergency. Global Insight Conferences Ltd reserves the right to alter the venue for the conference due to a Force Majeure event or other major disruption or if Global Insight Conferences Ltd, deems it necessary to do so. If Global Insight Conferences Ltd postpones an event, the fee will be credited towards the rescheduled date or another conference and all outstanding invoices must still be paid in full. If GIC cancels an event, the fee will be credited towards another industry-related event within the next 12 months. This credit will be available for up to 12 months from the original conference date. Refunds will not be available for postponements or cancellations or virtualisation and payment is still due. If you wish to cancel a ticket on an event that has been postponed, the cancellation terms outlined above still stand, but in relation to the original date. Please note all exhibitors, sponsors and event partners should refer to their signed contract for more information on their terms and conditions. Date & Venue: Postillion Hotel, Amsterdam on 4th November 2020. Please note that accommodation and transport fees are not included in the registration fee. Global Insight Conferences Ltd cannot reimburse any travel, accommodation or other expenses under any circumstances. Special Dietary, Access Or Speciality Requirements: We make every effort to ensure that all delegates are able to participate fully, but please do let us know if you have any access, dietary (other than vegetarian) or any other particular requirements. Speaker & Programme Changes: Sometimes speakers are unable to attend for personal or business reasons and whilst we make every effort to find a direct replacement, occasionally this is not possible within the timeframes we are given. GIC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be regularly updated at www.thecommsconference.com Data Protection: The delegate names, organisations and occasionally job titles will be shared with other attendees of the event for the purpose of facilitating networking only. Should you not wish your information to be shared in this way, please email: database@globalinsightconferences.com or write to Data Protection Officer, Global Insight Conferences, 5-11 Lavington Street, London, SE1 0NZ. When you register for the conference, GIC will provide you with information relating to your booking and other GIC related pr oducts or services via email, direct mail, fax or telephone. Should you wish to discontinue this service at any time please write to the Marketing Director at the address above or please email database@globalinsightconferences.com. Admittance: We reserve the right to eject you without any prior notice or refund if your behaviour is disruptive, offensive, dangerous or illegal. Distribution of unauthorised materials and audio/visual recordings are not allowed without prior consent. GIC is not liable for damage to or loss of personal belongings at the conference venue and accepts no liability for the content of the papers and presentations given. Please note that photographs, video and audio footage, which may include speakers and delegates, may be taken at the event and used in future marketing material.