Representation AnalysisTASK 4

Stereotypically Rock music is considered to be loud, angry and aggressive. Some go far to say that the singer docent sing he shouts and that all the lyrics are dark and associated with death. Due to this many people associate people who like this sort of music to be this way also. They are considered to be dark, violent and rebellious. This could be why kerrang magazines focus their house styles to dark and violent.

Another reason why dark and violent house style has been used is because the actual target audience for kerrang are teenagers 14-21. Teenagers are considered to be rebellious so this is properly another reason why this is the house style they use.

Finally another reason why they use this house style might be to remind the audience of the music they like so they buy the magazine.

Gender Typically, its only male characters used on the front cover off a rock magazines. This is so the magazine comes across as more violent and rebellious because men represent this better then women.

Perhaps another reason why men are on the front cover because kerrang magazine are bought more by women. So the women might find it more appealing to have the opposite sex on that front cover. Notice how all the images have only me on it.

Age Kerrang target audience are teenagers because of this they are going to want there magazine o connote youth. An example of this is that they will only use sans serif font because it connotes youth and they will only use informal language to connote youth.

Another reason why they target a younger audience is because rock artists are typically young and in there mid 20s. Rock music is generalised as young people music since it was first introduced.

Example 1This image in particular has been designed to be more approachable and friendly because they are advertising a concert where the winner meets these people. Yet still the image is dark and the artists are all wearing black t-shirts. This proves that even when the image is designed to be friendly its still continues with this dark house style

The image clearly shows again all men, however, the this could be you white image has been designed to be for a female as the body is sleek and small.This in a similar way connotes the audience to be young also the writing is informal and in sans serif backing up my earlier point.

Example 2This example is abetter one, the artist is wearing black make up and clothes, the picture has been taken like this so the man comes across as aggressive. They have a man has been used also to be more aggressive. The front cover uses language such as WTF which is slang language which young people use.