4 Case Studies and 47 video facts

www.switchvideo.com

888-501-3105

$48 Million in Revenue

Inbenta case study

Conversionincreased by

20%

Rypple/Work.com case study

Work  better,  togetherFeedback,  coaching  and  thanks.

Conversionincreased by

20%

Rypple/Work.com case study

Video Play Rate (%)

+78%35%

30%

25%

20%

15%

10%

5%5%

0%

Rypplevideo

Average two minute video

Playthrough Rates (%)

Rypple/Work.com case study

+34%

+25%

80%

70%

60%

50%

40%

30%

20%20%

10%

0%

Watched Half Watched All

Our sales person contacted the prospect cold, sent the video link and before we could follow up the client reached out for a meeting. We had the meeting and got a signed contract for an $800K/year account.

-­  Justin  Baillie,  JellyFish

$800KDeal in 7 Days

A Switch Video Success Story

100 Million Users

0

Cost of Video: Less than Revenue:

$50,000 $48,000,000

of customers are more likely to make a purchase after seeing a product video(Internet Retailer)

85%

longer than 30 seconds perform as well as 15 to 30-­second ones(YouTube)

Pre-roll Ads

of global YouTube views come from mobile devices(YouTube)

25%

of video is worth 1.8 million words(Dr. James McQuivey)

1 minute

Video increases the chance ofa front page google result by

(Forrester)53x

of senior executives visited a vendor’s website after viewing a video.(Forbes)

65%

General Video Stats

When a video is information intensive,

of consumers will watch the video two or more times.

66%(Internet Retailer -­ 2012)

of viewers say that watching product videos makes them more confident in their online purchasing decisions.

52%(Internet Retailer -­ 2012)

Executives Love Video

of senior executives would rather watch a video than read text.

59%(Forbes)

of those who view a video click through to visit the vendor website65%

look for more information50%

45%

50%

report that they contacted a vendor after seeing an online video ad

of those who viewed an online marketing video went on to make a purchase for their business

of business executives watch work-­related videos on YouTube on a weekly basis.

52%(eMarketer; Forbes)

of executives say they watch work-­related videos on business websites at least once a week.

week 75%1

(eMarketer; Forbes)

of executives have called a vendor after seeing an online video.

39%(Forbes)

Psychology of Video

is the value of a one minute video

1.8 million words

(Dr. James McQuivey, Forrester)

days1503600

That's the equivalent information of 3600 average web pages.

If you write an average of one web page an hour,

it would take you 150 days of writing to achieve the impact

of one minute of video.

Do you have the time and energy to write 1.8 million words?

SEO and Video

Online retail shoppers who watch video spend about

2 minutes more on that site and are

64% more likely to buy, compared to others.

(TMG -­ 2012)

Search results with video thumbnails have a

higher CTR than plain text results

41%(RankAbove)

Email Marketing and Video

When marketers used the word “video” in an email subject line, open rates increase

video

7 - 13%(Experian)

Marketing automation provider Eloqua found that video in an introductory email campaign led to a

reduction in subscriber opt-­outs.

75%(Invodo)

0%

100%

200%

300%

When marketers included a marketing or explainer video in an email, the click-­through rate increased by

200 - 300%(Forrester)

Conversion Rates Increase

Animated videos increaseconversion rates by 20% or more

Approximately 30% of the pagevisitors watch the video

Approximately 50% of those viewerswatch the video in its entirety

(SwitchVideo.com, Rypple Case Study)

A video on the homepage increased CrazyEgg’s conversion by

64%(CrazyEgg.com)

days30

of internet users recall watching a video ad on a website they visited in the past 30 days.

of those, took some action after viewing the ad.

80%

46%(Online Publishers Association)

26% looked for more information about the subject of the video

22% visited the website namedin the ad

15% visited the companyrepresented in the video ad

12% purchased the specificproduct featured in the ad

Consumers who watch product videos are

more likely to buy products, compared to those who do not watch product videos

85%(TMG; We Capture)

Video on Dropbox home page increases conversions by

10%

10% conversion rate increase meant

in additional revenue in 2012

$48 million

Length of Video

20% of your viewers will click away from a video in 10 seconds or fewer.

You’ll lose about 1/3 of your viewers by 30 seconds

45% of them by 1 minute

and almost 60% by 2 minutes

(Visible Measures)

of people will stick around to view the end of a video that is less than 1 minute.

60%(Wistia)

Only

will stick around to watch the end of a 3-­4 min video. The shorter the video, the more people will be watching the end of the video.

37%

(Wistia)

Social

Over

YouTube videos are shared every minute on Twitter

700(YouTube)

Video Advertising

over Pre-­roll ads longer than 30 seconds perform as well as 15 or 30-second ones

:30

:15-30 (Digiday/YouTube)

Americans watch more than

video ads per month

10 billion

(ComScore)

Users spent on average 24 seconds looking at any given ad, about the same as a 30-second TV commercial

(ComScore)

How to tell your company’s story andthe brain science to make it stick

60 Secondsby Andrew Angus

www.switchvideo.com888-501-3105

Get a Free Quote