456132 who do we compete with and what is our right to win?
TRANSCRIPT
4 5 61 32WHO DO WE COMPETE WITH AND WHAT IS OUR RIGHT TO WIN?
COMPETITION IS VARIED AND RAPIDLY CHANGINGCOMPETITION IS VARIED AND RAPIDLY CHANGING
THE USUAL SUSPECTS ARESTILL THE CORE COMPETITION
11
BUT THE EMERGING COMPETITORSWILL EITHER BE A THREAT OR
OUR PARTNERS
HOW DO WE COMPETE?
CONSUMER INSIGHT CLIENT RELATIONSHIPS CREATIVITY BUSINESS VALUE DIFFERENT BUSINESS
MODELS
CLEAR POSITIONING NETWORK STRENGTH CREATIVITY CULTURE
EMERGING USUAL SUSPECTS
FOCUSING ON THE USUAL SUSPECTS (OUR CORE) WE NEED…
CLEAR POSITIONING
NETWORK STRENGTH
CREATIVITY
CULTURE
WE ALL PLAY IN THE SAME SPACE
AGENCY POSITIONING
WUNDERMANWUNDERMAN CREATES IMPACTFUL CONVERSATIONS BETWEEN OUR CLIENTS ANDTHEIR CUSTOMERS.
OGILVY ONEOUR MISSION IS TO HELP OUR CLIENTS GROW BY INCREASING THEIR CUSTOMER VALUE. WE DO THIS BY TURNING BIG IDEAS INTO PERSONAL EXPERIENCES THAT CHANGE BEHAVIOR.
RAPPWE CREATE EXPERIENCES THAT CHANGE HOW PEOPLE TALK, ACT AND FEEL ABOUT BRANDS
DIGITAS AN INTEGRATED BRAND AGENCY WITH A REAL-TIME DIGITAL CORE
RAZORFISHHELPING COMPANIES BUILD GREAT BRANDS AND ENGAGING EXPERIENCES FOR CONSUMERSANYWHERE IN THE DIGITAL WORLD.
PROXIMITY WE MAKE BRANDS MORE VALUABLE TO PEOPLE AND PEOPLE MORE VALUABLE TO BRANDS
TRIBAL DDB WE BRING REALLY BIG, EXCEPTIONALLY FANTASTIC IDEAS TO FRUITION.
R/GAR/GA, THE AGENCY FOR THE DIGITAL AGE, TRANSFORMS THE WAY PEOPLE INTERACTWITH BRANDS
AKQA HELPS BRANDS IMPROVE THEIR BUSINESS PERFORMANCE THROUGH INNOVATION
WE HAVE NETWORK WEAKNESSES VERSUS OUR CORE COMPETITORS
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AGENCYNO. OF
OFFICESNORTH
AMERICALATIN
AMERICAEMEA APAC
Wunderman 140
Ogilvy One 75
Rapp 52
Digitas 32
Razorfish 18
Proximity 60
Tribal DDB 60
R/GA 8
AKQA 8
OUR COMPETITORS ARE BETTER DEVELOPED IN NORTH AMERICA
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AGENCY 2010 US INTERNATIONAL
Wunderman 803m 324m 479m
Ogilvy 522m 251m 271m
Rapp 625m 376m 248m
Digitas 486m 331m 154m
Razorfish 406m 317m 89m
Proximity 320m 95m 220m
Tribal DDB 200m 90m 110m
R/GA 190m 175m 15m
AKQA 208m 125m 83m
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AND THE US IS THE KEY MARKET30 GLOBAL TOP MARKETS IN INTERNET* ADVERTISING EXPENDITURE
| 2011 | US$ MILLIONS AT CURRENT PRICES
SOURCE: ZENITH OPTIMEDIA, *INTERNET INCLUDES SEARCH, DISPLAY, CLASSIFIEDS, RICH MEDIA, VIDEO, SOCIAL MEDIA, MOBILE, INTERNET RADIO AND PODCASTS
USA
China
Germ
any
Fran
ce
Sout
h Ko
rea
Spain
Swed
en
Norway
Denm
ark
Switz
erland
Finland
Belgium
Czech
Rep
ublic
Israe
l
Ireland
-
5,000
10,000
15,000
20,000
25,000
30,000$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$00
AD EXPENDITURE (US$ MILLIONS)
USA
Japa
n
China UK
Germ
any
Canad
a
Fran
ce
Austra
lia
Sout
h Ko
rea
Nethe
rland
s
Spain
Russia
Swed
en
Brazil
Norway
Italy
Denm
ark
Austri
a
Switz
erland
Poland
-
5,000
10,000
15,000
20,000
25,000
30,000
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
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ALTHOUGH GROWTH OPPORTUNITIES ARE GLOBALINTERNET* ADVERTISING EXPENDITURE OF TOP 20 GLOBAL MARKETS
W/ COMPARATIVE GROWTH RATES (CAGR) 2011-2014
SOURCE: ZENITH OPTIMEDIA, *INTERNET INCLUDES SEARCH, DISPLAY, CLASSIFIEDS, RICH MEDIA, VIDEO, SOCIAL MEDIA, MOBILE, INTERNET RADIO AND PODCASTS
AD EXPENDITURE (US$ MILLIONS)
$30,000
$25,000
$20,000
$15,000
$10,000
$5,000
$00
MARKET GROWTH RATE (%)
50%
40%
30%
20%
10%
0%
GENERALLY THE NETWORK AGENCIES ARE OUR BIGGEST COMPETITORS BY MARKET
COUNTRY COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
WORLDWIDE OGILVY ONE DIGITAS TRIBAL DDB
1. UK EHS WUNDERMAN OGILVY ONE
2. FRANCE PUBLICIS MODEM OGILVY ONE FULL SIX
3. CANADA SID LEE TRIBAL DDB BLAST RADIUS
4. USA R/GA DIGITAS AKQA
5. GERMANY OGILVY ONE WUNDERMAN RAZORFISH
6. BELGIUM
7. SPAIN TRIBAL DDB SHACKELTON DOUBLEYOU
8. AUSTRALIA
9. CHINA OGILVY ONE TRIBAL DDB AGENDA
10, COLOMBIA RAPP WUNDERMAN TRIBAL DDB
11. UAE DIGITAS (FLIP) JWT ARC
12. CHILE MCCANN RAPP LOWE
13. JAPAN DENTSU OGILVY ONE EURO RSCG
14. NEW ZEALAND RAPP DRAFT FCB AFFINITY ID
15. NETHERLANDS
16. SINGAPORE OGILVY ONE TRIBAL DDB TEQUILA (TBWA)
17. ITALY ARC NURN BITAMA
18. MEXICO GROUPO W OGILVY ONE WUNDERMAN
19, PRAGUE
20. RUSSIA PROGRESSIVE OGILVY ONE G2