Haowei Yu

Company Report for EECS441

Sample Channel

History

● Justin.tv launched in 2007, single channel that Justin broadcast his life 24/7

● Grew into several category and anyone can broadcast anything

● Game category grew really fast● Change to Twitch in 2011● Acquired by Amazon in August, 2014

Financial Info

● $20M/Series C● $15M/Series B● Acquired by Amazon for $970M

Really high traffic ● Twitch falls behind Netflix, Apple and

Google when it comes to peak internet traffic in U.S.

● 58% Twitch users spend more than 20 hours a week watching videos on its site

Fun Story: TwitchPlayPokemon● A social experiment ● Over 1.16 million people

participated, with peak simultaneous participation at 121,000, and with a total of 55 million views during the experiment.

Why it succeed

1. Starts from a really focused area. Know its potential customer.

2. More than a live streaming platform, but also a social network for game lovers.

Competition

● GoodGame● Youtube

My prediction

● As long as there are new games coming out

● Also, they are making changes and new “music” broadcast is coming out soon