4 reasons a restaurant franchise is easier to run than traditional restaurants
TRANSCRIPT
Entrepreneurs interested in managing their own restaurant franchise are faced with two options: start a new business
from scratch or get involved with an existing restaurant franchise. The total independence of running your own
startup is appealing in some ways, but there are a number of reasons why a restaurant franchise is significantly easier
to run.
It is true that franchising has its own set of challenges, but many people needlessly fear that running a restaurant
franchise is a nearly impossible undertaking. Below, we give four advantages that a restaurant franchise has over
startups, with a focus on the classic franchise, so commonly seen at fairgrounds and on beachfronts, Hot Dog on a Stick.
Topics of Discussion
1. Brand Recognition
2. A Faster Beginning
3. Fewer Upfront Expenses
4. An Extensive Support Network
1. Franchises are a known quantity to consumers. Consumers are familiar with the food and service at
their favorite chain restaurants, and they feel they are taking little “risk” when they stop by a franchise for a bite to eat. Hot Dog on a Stick, for example, has been in the business since 1946, and its delicious, sizzling beef franks on a stick and perfectly mixed lemonade are favorite foods of millions. Not only the name but also the colorful uniforms (“stripes and the hat”) Hot
Dog on a Stick employees wear contribute to the franchise’s hard-earned brand recognition. When you start a new franchise restaurant, you have a ready and waiting customer base as you tap into the fruits of the
franchise’s reputation.
cc: sixes & sevens - https://www.flickr.com/photos/45665251@N00
2. While exact startup times vary, on average, a franchise restaurant can be set up much faster
than a totally new enterprise. This is because the franchise has a ready-to-go plan for establishing
new locations that it has put into action numerous times in the past. The process is honed, streamlined, and guided step-by-step by
experienced staff. All in all, getting started faster means less stress and greater revenues. It also
allows you to get your foot in the door of the local market in an optimal season and during a boom
that may be underway.cc: Thomas Hawk - https://www.flickr.com/photos/51035555243@N01
3. Financing a new restaurant of any kind will involve significant financial investment, but the assistance obtained from the franchise lessens the cost of a
franchise restaurant startup compared to traditional restaurants. You may be able to avail yourself of
reduced prices on necessary equipment, supplies, and even the building itself. Your orders can often enjoy
the benefit of bulk-rate reductions since they go through the franchise, and it is often easier to
convince creditors to give you a loan when a trusted brand name stands behind you. Furthermore, the marketing expenses of a restaurant franchise are
reduced because the franchise handles much of the marketing.
Want to learn more? Please visit our blog at:
http://www.hotdogonastickfranchise.com/blog/4-reasons-a-restaurant-franchise-is-
easier-to-run-than-traditional-restaurants/
Or visit our website at:http://www.hotdogonastickfranchise.com/
Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for
information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer
you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements
in your state. Franchise offerings are made by Franchise Disclosure Document only.