Proposal

Working Title: Flicker Magazine

What is it called? This can change if you think of something better later

Product’s Purpose: To inform the audience of the latest happenings within the entertainment industry, relating to movies, TV shows, music, video games, and the celebrities that are involved with these particular worlds.

What is the product’s purpose (entertain/educate etc.) and how will you achieve this?Genre: Primarily entertainment, but with minor touches of professional journalism so that it can be taken seriously as a respectable news outlet. By combining these two aspects the magazine can appeal to multiple audiences, those focused on the celebrity entertainment, and those focused on the new developments within the industry.

What sort of product is itContent: As the magazine has deep roots within the celebrity world, regular updates about their personal lives and incidents involving them are commonplace and expected. While this does push the magazine closer to becoming a meaningless tabloid, such practices are necessary to keep the audience’s attention. On the other hand, the real journalism within the magazine surrounding media entertainment would hopefully be enough to counter-balance this, the newest developments of the industry hooking in those interested in such developments.

What is your product about? Discuss what you would put in it (be specific). Does it have a story? If so, discuss it here

Audience: In terms of general age groups, from the middle teen years to late thirties / early fourties. This is to encapsulate the youthful vigour of this age bracket, by appealing to common interests held by those that fall within this category. From the ever-increasingly judgemental and self-obsessive teenagers, to the respectably experienced professionals of middle age who work within the industries reported, Flicker Magazine hopes to appeal to multiple generations.

Who is your audience? Be very detailed; age, gender, social status, psychographic etcWhy would your project appeal to this person?

Legal & Ethical Considerations: Due to the nature of the magazine, there must be careful consideration and research before reporting on certain celebrities, lest there be violation of privacy and an ensuing legal debacle. Likewise, reported news must be proven to be accurate, and devoid of any facetious elements.

Think about any offensive material you will include?Will you restrict younger people using/accessing it?Will it offend any social groups/religions/ethnicities?How will you ensure you do not offend anyone?Are you using characters/names/logos of existing products/IPs?Will you product be sufficiently different from existing products to not get sued for copyright infringement?

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