4 lte, an operator’s reality
TRANSCRIPT
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LTE, an operator’s reality_
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Digital Revolution_
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CHANGING_ The world is
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traffic is being generated
A huge amount of
Bandwidth and data consumption increased by 24%
Web traffic increased by 35%
Youtube data consumption increased by 32%
Video streaming and P2P increased by 11% e 13%
Instant messaging traffic increased by 363%
Social media increased by 168%
Facebook videos increased traffic by 389%
Data consumption and Youtube increased by 129%
Video streaming, including Youtube, 1,797%
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Traffic Explosion_
And is deeply changing the network operators’ businesses
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Traffic Explosion_
And is deeply changing the network operators’ businesses
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Energy Business
If mobile internet operators were in the
885
597
2569238
+2.229%
2012 2011 2010 2009 2008
121117113107103
2011 2010 2009 2008
+18%
2012
Global Mobile Internet Traffic (Petabytes)
We would build our capacity as if 41 power plants like Itaipú
were activated every year
Brazil's Installed Capacity (GW)
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What have we got to make this Revolution_
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The mobile telephony evolution_ We have seen a technological revolution over the last 3 decades
1G – 1st Generation
_Wireless communication, anywhere
_Analog mobile phones
Voice only
2G – 2nd Generation
_Text messages and the first mobile internet connection for e-mails
What is it?
What it means
1998 1990
_Voice and data
(SMS and WAP)
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The mobile telephony evolution_ We have seen a technological revolution over the last 3 decades
_First apps and the possibility to browse the web anytime, anywhere
_Better browsing experience. The whole world in your pocket!
3G – 3rd Generation
_More speed to data
3G Plus – Advanced 3rd gen
_Even more speed and capacity
2012 2008
What is it?
What it means
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2013
4G – 4th Generation
_A more efficient approach to data
The mobile telephony evolution_ We have seen a technological revolution over the last 3 decades
What is it?
2015?
5G – 5th Gen
_What’s next?
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8 months preparation
It all started long before the 2.5 GHz auction_ 4G
‗ Core team assembly on October 2011
‗ Technology research
‗ International benchmark
‗ Investment scenario simulations
Result Winning the main lot
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These principles guided us on the 2.5 GHz auction
_We are an internet company. This is
our DNA
_Our company has the largest
customer base and the market
leadership
_That’s why we’ve bought the most
adequate lot for our needs:
20 + 20 MHz will enable us to
connect more people
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A Project with Ambitious Goals_ Cover all 2014 FIFA World Cup host and
subhost cities until the end of this year
2.5GHz Band
This high frequency band demands at least 2 times more towers if compared to 3G frequencies
We have more than 250 different municipality laws regulating site construction in Brazil
_
_
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Coverage Timetable –
Anatel Goals
December 2013 –
FIFA 2014 World Cup Hosts
and Subhosts
May 2014 –
State capitals and
municipalities with more
than 500k inhabitants
December 2015 –
municipalities with more
than 300k inhabitants
December 2016 –
municipalities with more
than 100k inhabitants
Throughout Brazil
We are committed to continue expanding our 4G coverage
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We have launched 4G in 69 cities of Brazil
Fortaleza - CE
Recife - PE
Salvador - BA
Belo Horizonte - MG
Rio de Janeiro- RJ
Brasília - DF
São Paulo - SP
And will be present in
74 municipalities until
the end of the year
4G connections Market Share
45%
17%
Operator 1
26%
12%
Operator 3
Operator 2
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Vivo is the most prepared operator
to offer 4G!
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... We are leaders on 3G and 3G Plus coverage
Our coverage is larger than all other operators' coverage put
together!
_ COVERAGE OPERATOR 1 593 municipalities
_ COVERAGE OPERATOR 2 734 municipalities
_ COVERAGE OPERATOR 3 1.119 municipalities
_ COVERAGE 3.121 municipalities
Our goal is to provide the best connection to all Brazilian people_
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Always providing the most innovative products on the market_
We are an Internet Company!_
To all kinds of customer needs and all types of
use
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In Vivo, 4G is not only 10x faster then 3G Here, our 4G is Plus:
With coverage and quality recognized by everyone
The only one with multiconexion
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We have an extensive portfolio to customers demanding 4G..._
For tablets and
notebooks To home For smartphones
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Vivo Box at home_
_4G Plus
directly to the
Box at your
home
_Up to 5
connections
through Wi-Fi
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4G also has
You can use your 4G Smartphone Plan with additional devices to stay connected with much more speed
For smartphones, tablets and notebooks
Innovative concept: Only plan
in the market with data sharing
Attend customers in need for
multiconexion, looking for
convenience and economy
Great opportunity to capture
disconnected devices
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Vivo Sustainable Base Station: Telefonica Brasil innovates to push forward infrastructure_
Low visual impact
Easily integrated to urban environments Technology made available to all operators
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Our future_ A customer oriented digital telco
Constantly improving
connectivity offerings
Developing new digital solutions
So that our customers can take full
advantage of the digital world
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Thank you_