1© 2015 LifeLock, Inc.© 2015 LifeLock, Inc.

Adding Value for MembersFOUR KEY INSIGHTS

2© 2015 LifeLock, Inc.

Conclusions based on Survey conducted by Babcock & Jenkins Research using tools by Decipher Inc. and Research Now panel. Base: US adults18+ who have a membership with an affinity organization and have shopped online in the last two weeks using a computer, smartphone or tablet. Based on age and gender match 2012 US Census estimates for general population.

Adding Value to Your Service Offering

Many of your members and prospects are interested in identity theft protection

Gain a differentiating advantage over your competitors by offering identity theft protection

Members that are most active online have the highest interest in identity theft protection

Members are most likely to utilize the services you offer for free