4 factors that drag down mobile performance
TRANSCRIPT
Fast Mobile Apps. Everywhere.
4 factors that drag down your mobile performance
Ever been looking at the awful spinning wheel in your phone and waiting for the app to load?
Number of times we open our
mobile apps in a day
200 - 400 times
Everyday 30 – 60 minutes of our day get wasted on just waiting for mobile apps to load.
Time taken by each app in loading
-10 seconds
Did you ever realize..
Average time per day spent waiting for apps to
load2000 - 4000 sec
Mobile performance now is at least 3 times as slow as the web.
Mobile Apps
Web Apps0
0.5
1
1.5
2
2.5
3
Performance Rate
On an average, a m-commerce app/site loads in about 8 seconds on mobile devices as compared to 2-seconds load time for websites.
“In fact, 57% of mobile customers abandon a site if they have to wait more than 3 seconds for a page to load”
Customers abandon the site Customers stay on the application
Let’s see the factors on which mobile performance depends>>
4 major factors on which mobile performance depends
~Millions of wifi access locations
~20,000 different devices
~1200 various providers
~Different types of content
Location Device Type Network Content Type
Well delivering an amazing mobile experience is important…
But
It’s HARD!!!
Impact of Slow Mobile Apps
Lowers user engagement.
Eventually hurts revenues.
Makes users associate bad app performance with businesses
Dilutes the brand attention
Reduces user retention rate
Wondering why your mobile app doesn’t deliver a rich and consistent mobile experience to customers?
Let’s Find out>>>
Different Devices, OS variations etc. create performance challenges.
New type of dynamic and encrypted content limits the impact of historical methodologies.
Mobile apps have no way to adjust to changing network conditions.
New network protocols are self limiting, as each of them only solve for narrow use cases.
Last Mile Factors
Encrypted Content
Network Conditions
Insufficient protocols
1
2
3
4
Finding this issue familiar?
Is it impacting your business too?
Let’s see how an optimized app can boost your business?
Baseline - Under normal conditions After performance gains - Under accelerated conditions
24% more users moved into optimal performance range after optimization
Time to load images decreased after app’s acceleration
32% increase in the user conversion rate with app optimization
Baseline - Under normal conditions After performance gains - Under accelerated conditions
Fast Mobile Apps = Happy Customers
What are you waiting for then?
Optimize your app with an app acceleration solution today!!
About Us:
Twin Prime, an innovator in mobile data delivery optimization software, powers the fastest way to deliver content to mobile devices on both cellular and Wi-Fi networks. It solves the inherent volatility and diversity among devices and networks so companies can increase user engagement and build brand affinity.
Visit us to know more: www.twinprime.com