3d food printing presentation
TRANSCRIPT
3D FOOD PRINTINGKnowledge and Attitudes of Millennials in the GTA
Researchers:Ankita Singh, Anjali Sharma, Jason Szymanski, Juhi Agarwal, Tracey Haefele
Source: 3D Edible Growth Project
Source: Thinkstock
Source: Getty Images
3D Food PrintingKnowledge and Attitudes of Millennials in the GTA
AgendaIntroductionMethodology ResultsConclusion
What is 3D Food Printing?
Uses ingredients to generate three-dimensional meals by placing layers of compounded food on top of each other. Produces products like candy, chocolate, pizza, noodles and crackers Has the potential to revolutionize global food systems
Source:TNO Source: 3D Systems
Research Objectives
Level of Knowledge
Desired Features
Concerns
Purchase Intent
1
23
4
Who Cares?
Researchers
Developers
Marketers
Why Millennials?
Source: sites.google.com
Where?
Methodology
Online Survey
Intercept Survey
Focus Group
The Survey
Online Intercept
The Focus Group
6-7 Participants eachWhy?
To obtain in-depth qualitative data
What do Millennials know?
Yeah! I have heard of 3D Printing!!
What do Millennials know?
Nearly 3 out of 10 Millennials have heard of 3D Food Printing
73%
71%
69%
47%
32%
Prosthetics
Sculptures
Toys Guns Food
Source: 1. Helix 3D 2. KevinMackArt.com 3. www.archive3d.net 4. www.creativecrash.com/3d-model/guns-pack-free-3d-model 5. http://disrupt3d.com/2013/04/14/amazingly-futuristic-examples-3d-printed-food/
Printing the exact form of traditional food
Tracking calories accurately
Adding vitamins and minerals as desired
Minimizing food preparation time
Minimizing food waste
45.5%
51.8%
69.4%
70.0%
75.8%
What do Millennials care about?
“It would be great to control portions so there would be less food wastage”
“This would be great for my family on busy nights when there’s no time to cook”
“You could add things to make certain foods taste better”
What matters to Millennials?
Do Millennials want to buy?
For how much?
Millennials consider cost as an important factor in their decision to purchase a 3D Food Printer
For how much?
$101 -
$500
56%< $100 $101 - $500 $501 - $1000 > $1000
“$100 is too cheap. I wouldn’t trust if it was too cheap. I think $800 is okay.”
Summary
Most Millennials have heard of 3D Printing, while only a small proportion of Millennials are aware of 3D Food Printing.
Source: abacusinsider.com
Summary
Summary
Source: Natural Machines - Foodini
A Final Note
Researchers and developers should incorporate the features and attributes that Millennials desire in a 3D food printer to improve product adoption rate
Effective communication regarding details of this technology, its potential benefits as well as addressing areas of concern will be essential for successful product marketing
ANY QUESTIONS?