38540472-b-plan-of-computer-training-centre (1)

8/7/2019 38540472-b-Plan-of-Computer-Training-Centre (1)

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BUSINESS PLAN FOR COMPUTER

TRAINING CENTER

PRESENTED BY: (Group- 2 )

Himani Mittal (117)

Poonam Dahiya (136)

Rahul Pahuja (140)

Pankaj Chabra (128)Pankaj Mittal (129)

Vikas Goyal (157)

Gurinder Singh (116)

Raj Kamal (141)

Visal Rajwani (159) 1


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INTRODUCTION

This institute name IT Solution will offer

wide range of courses. This includes courses

for:

School students

Graduates.

Special course for engineers.

Short term courses.

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INTRO(cont.)

Alliance with leading IT companies to offer

courses with certification from these

companies.

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CERTIFICATION

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VISION

To provide student with knowledge &

experience that adds value to computed

education & information technology.

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MISSION

To offer high quality academic program which

successfully prepare individual for entry level

managerial position in public & private sector.

This program provides a macro understanding

of different functional areas of business & is

suitable for students who wish to work in field

of finance.

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GOALS

1. To provide the excellent education on latesttechnologies with maximum practicalexposure.

2. To engage in partnerships with the privateand public sectors and to implementprograms that addresses their identifiedemployment needs.

3. Provide highly skilled professionals to thesoftware Industry

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OBJECTIVES

1. Achieve at least 30% growthevery year.

2. Provide placement to at least 75% students.

3. Maximize accessibility by Opening 3 newteaching centers on various locations in Indiaevery year.

4. Acquire and upgrade best and latest software

and hardware to provide state-of-the-arttechnologies in the education and training ofall individuals.

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TARGET CUSTOMERS

School going students.

Graduates.

Engineering students.

Professionals.

Management students.

House wives.

Government officials.

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COURSES OFFERED

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BEGINNERS COMPUTING

1) Microsoft office

2) Web Design

3) Javascript4) Visual Basic .NET

5) Visual C# .NET

6) Beginners PHP7) Java for Beginners

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SHORT TERM COURSES

Programming Languages

C, C++, C#, VB1, VB2, XML1, XML2A, ASP

IT Solution also offers bundled courses in C &Data Structure and in C, C++ & Data

Structure.

SQL 2000, Access 2000, .NET, ASP.NET with C#,

C# with Winforms, VB.NET with Winforms

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IT Solution also offers bundled courses in .NET

Programming & .NET Web Application

Development.

Java Technologies, JMS & J2EE Application

Design, JSP & Servlets, EJB 2.0

IT Solution also offers bundled courses in JavaProgramming & Java Web Application

Development.

Operating Systems

Linux, Unix, Office Tools, Advanced Microsoft

Office, MS Outlook, Office Works - Level 1, 2,

3,Office XP13


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FOR 12th CLASS PASS STUDENTS

HTML Tally

Java

.NET

CSS Javascript

C

C#

XML

SQL

ASP.NET

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HI-TECH COURSES

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Course Name Module Covered Course

Duration

(in hours)

Price per

module

(INR)

SAP Course FICO , MM, HR ABAP , SD , PP, EP , XI, TERP 10,

SAP 01

1200 hrs 1.5 Lac

Embedded

Systems

C and DS,

Intel 8-bit Core, Microcontroller ,

Linux Internals ,

Device Driver ,32-bit ARM Processor

72 hrs 65 K

Software

Testing

Introduction to SQT, Winrunner, quality centre,

quick test professional ,

Load runner

Test director 7.6

45 hrs 35K

Application

programming

(.Net , Java)

Core Java,Java J2ee ,Java Struts , Microsoft

.Net ,Microsoft Biztalk ,Microsoft Share Point .

120 hrs 72 K

Mobile

application

development

Mobile technology Introduction, J2ME, WinCE,

Symbian Programming

84 hrs 50K

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COMPUTER QUALIFICATION AND

CERTIFICATES1 ECDL - Beginners Certificate

2 NVQ - Work Related Certificate (UK)

3 BTEC in Information Technology (UK)

4 Work in the NHS (for non-nurses)

5 Microsoft Office Specialist (MOS)

6 Microsoft MCSE and MCSA

7 Microsoft Programming Qualifications

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WHY US?

Certified Course in Advanced Technologies

affiliated by AICTE.

Modular Courses for Professionals (Part Time) Strong emphasis on both theory as well as

practical hands-on experience.

Well equipped labs which are open 24/7.

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WHY US? (CONT)

Training by professionals with years of

industry experience.

Course material designed around current andupcoming technologies.

World Class Ambience

Hi-End Infrastructure.

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100% Placement assistance with

industry leaders.

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THE MARKET

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CHANDIGARH

MOHALI

ROOP

NAGAR

PATIALAPANCHKULA

ZIRAKPUR

Chandigarh is known for quality

school education.22


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MARKET CHARACTERISTICS

Population- approximately 12 lacs.

Literacy ratio-

Male : 86.1 % Female : 76.5%

Most of the people engaged with service

sector. 9th in top 50 cities globally as emerging

outsourcing and IT services provider.

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economy-:

small sectors industrial unit approx 2521.

per capita income Rs. 99262.

many other big industrial units.

growth rate- 14-15.5%. IT park.

Eg: Quark, Dell, Infosys.

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EDUCATION

COLLEGES & UNIVERSITIES

G.G.D.S.D

D.A.V

MCM D.A.V.

GOVT. COLLEGE FOR BOYS.

GOVT. COLLEGE FOR GIRLS.

PUNJAB ENG. COLLEGE.

C.E.T.

PUNJAB UNIVERSITY.

SCHOOL

D.P.S.

D.A.V.

SPRING FIELD.

NEW PUBLIC

SACRET HEART PUBLIC

ST. XAVIER

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MARKETING PLAN

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MARKETING PLAN

Marketing objective- To achieve 5% market

share in one year.

Positioning-Price- value for money.

Quality- high tech. education.

Image- premier institute in computer trainingspecializing in software programs.

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MARKETING COMMUNICATION

Advertising- local TV channel, seminar in

schools, colleges, Universities.

Leaf lets in newspapers

Brochures.

Hoardings.

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RESOURCES

Infrastructure includes computers, basic

premises, printers, furniture etc.

Personnel- permanent & visiting faculty, etc. Financial resources- bank, financial

institutions, capital.

Premise in Sector 34 of Chandigarh.

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Software training Market Share in

India (2008-09) -

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Segmentation Targeting Positioning

(STP)

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SEGMENTATION

We can categorize potential customers into 5

major categories they are :

a. Unskilled Graduates.

b. Working engineers in industry.

c. Simple Undergraduates.

d. Fresh Engineering Graduates.

e. School goers below 18

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TARGETING

Fresh unemployed people struggling to findjob in technologies industry.

Simple engineering degree does not

guarantee employment and they need extraedge from others to be competitive.

Our aim is to provide those people that extra

edge with real knowledge plus working

experience on live projects.

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WAYS TO TARGET

Doing free technology seminars in universitiesand colleges and distribute brochures.

Organize small promotional events in front of

universities, schools, colleges and young peoplepreferred hangout places.

Visiting technologies companies and informingthem about our excellent curriculum and

persuade them to visit our institute. Provide special Discount schemes on software

packages.

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POSITIONING

IT

SOLUTION

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4 PS

PRODUCT- Build brand as niche technology training

institute.

Acquire best latest technology and welltrained professionals.

Build online helper for remote students.

Provide cheap pick and drop facility to or from

institute.

Provide 100% job placement assistance.

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PRICE

Special discounts for merit student.

One time or payment in parts payment

options. Special discount of working class.

Scholarship for best student in batch.

5% discount to reference students.

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PLACE

Build training centers at different part of

countries.

Build institute near universities colleges or atthe middle of cities.

Make contact centers to at remote cities to

develop reachability.

State of art, attention grabbing coaching

centers.

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PROMOTION

Push and Pull both promotional strategies.

Internet and newspaper advertising.

Distribution of brochures at universities andcolleges .

Small Hoardings besides roads.

Discount to reference students . Discount to family member of student.

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STRATEGIC AND ACTION PLAN

Strategy is to build a growth organization with

attracting more youths to learn and grow with

us and build a national brand till end of 2020.

To achieve that vision we are planning to

establish at least 3 coaching centers across

India.

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One year action Plan of 2010 -11

MONTH ACTION PLAN

MAY 1. Apply for Bank loan and get it

2. Look for good place to setup institute

3. Do Survey and choose good hardware and software vendors and

office setup companies.

4. Advertise for recruitment of new experienced people.

JUNE 5. Interview and recruit employees.

6. Build brochures and hoardings for the company and start advertising

with information spreading.

7. Finalize all municipal paper work.

8. Finalize Setup of whole Institute.

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JULY 9. Opening of IT Solution Invite people from education circle and

students.

10. Allocation of work and targets.

11. Visit technology companies to inform about our organization and

invite them.

AUG 12. Visit Universities and give free seminars with company brochures.

13. Inform them about company discount schemes.

SEPT 14. Evaluation of Employee performance.

15. Keep checking System performances.

16. Visiting Universities.

OCT

17. Recruit more trained professional if required.

18. Quality measures and evaluations.

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NOV

19. Aggressive marketing.

20. Discussion with employees achieves Kaizen.

DEC

21. Small functions to promote bight students and motivated employee.

22. Open New coaching centre somewhere.

JAN

23. Performance testing.

24. Positioning initiatives.

FEB25. Collect feedback about system from students and employees and try to improve

them.

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MARCH

26. Meeting with banks.

27. Update hardware and software technologies available.

APRIL

28. Evaluation of whole year company performance .

29. New Year party Invite peoples, students, professors and employers

and communicate with them.

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CONTIGENCY PLANFAILURES CONTIGENCY PLAN

Lack of required Capital

required for growth

1. Talking too various banks and convince to invest.

2. Build relationship with Venture capitalists.

Difficulties in placingstudents 1. Regular talks with

tech

nology companies.2. Invite companies to institute and encourage them to do

Company seminars.

3. Show them projects done by students.

Non availability of latesttechnologies in country.

1. Keep in touch with different vendors to provide best and latesttechnologies.

2. Ask system admin department to keep track of new

technological changes.

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EXPECTED EXPENDITUREEstimated expenditure (annual figr)

Heads particulars Qty. Price Amount

PREMISE 720000

COMPUTER

lab 60 13500 810000

Liabrary 1 13500 13500

Accounts 1 13500 13500

Reception 1 17000 17000Management 2 17000 34000

Software cost 2000000

Air Conditioners

Lab 4 4000 16000

reception 1 4000 4000

Classes 2 4000 4000

Mgt office 1 5000 5000

Printers

4 in one 1 7500 7500

B&W printer 1 3350 3350 48


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Furniture

Revolving Chairs 70 600 42000

Plastic ch

airs 50 350 17500Admin. Chairs 8 400 3200

Sofa sets 1 10000 10000

library chairs 15 350 5250

Table fitting 75000

Misc 15000

library

Books 25000

Almirah 6000

personnel

basic coursefaculty 2 10000 240000

Permanent

faculty 3 25000 900000

receptioninst 1 6000 72000

Accounts 1 8500 102000

spot boy 1 3000 36000 49


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Marketing

Expenses 500000

Legal expense 120000

certificationexpenses 175000

misc expenses 450000

Insurance

expences 120000

Total 6441800

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NET PROFIT:

TOTAL REVENUE- TOTAL EXPENSES

70,81,000 - 64,41,800

= Rs. 6.39,200

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PROJECTED REVENUE

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BREAKEVEN ANALYSIS

R

E

V

E

N

U

E

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THANKYOU

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38540472-b-plan-of-computer-training-centre (1)

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