384 understanding packaged food
TRANSCRIPT
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UnderstandingUnderstanding
Packaged Food TrendsPackaged Food Trends
In Asia PacificIn Asia Pacific
By Farzana Mohsin
May 2005
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Presentation OutlinePresentation Outline
Euromonitor - An introduction
Food Product Coverage
Asia Pacific - Country CoverageEmerging Food Trends
Food - A Global Overview
Packaged Food Market
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UnderstandingUnderstandingEuromonitor InternationalEuromonitor International
&&ItIts Definitionss Definitions
- An Introduction
- Packaged food sectors
- Asia Pacific countries
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EuromonitorEuromonitor -- An IntroductionAn IntroductionBusiness info provider & analyst since 1972
Regional Offices in London, Chicago, Singapore, Shanghai
Global network of researchers (70+ countries)
Independent & privately owned
Hardcopy report, directories & online systems
Client-driven consultancy projects
Client base:International FMCG manufacturers, Retailers,Packagers, Ingredient suppliers, & Banks/ Consultancies
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Country CoverageCountry Coverage -- Asia PacificAsia Pacific12 major countries + 33 minor countries:
China Hong Kong, China
India
Indonesia Japan
Malaysia
Philippines Singapore
South Korea
Taiwan Thailand
Vietnam
NB. Euromonitor has covered Australia & New Zealand separately under Australasia. For list of minor countries, please approach us after conference.
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Emerging TrendsEmerging Trendsin Packaged Foodin Packaged Food
in Asia Pacificin Asia Pacific
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1) Convenience1) Convenience
Packaging plays a huge rolePackaging plays a huge role Increasing hectic lifestyles
Consumers seeking convenience in all forms(e.g. Shopping habits, Clothing, F&B etc)
Increasing number of individual portionspackaged to be consumed on the move oroutside the home
Increasing need for packaging that are easyto open and can be re-sealed
Easy to prepareEasy to prepare Rise in easy to prepare food products
Instant soup, greater variety in cup noodles
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Emphasis on ingredients &Emphasis on ingredients & traceabilitytraceability Result of food scandals & health crisis
Organic, all natural, additive free
Food safety is a priority
2) Health2) HealthEmphasis on Functional/Emphasis on Functional/ FortifiedFoodFortifiedFood Rising consumer health consciousness
Gum fortified with vitamin supplements such as multi vitamins (8types), royal jelly, blue berry extract, amino-acid
Instant noodles/soup fortified with collagen
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3) Taste3) TasteProducts with poor taste will not sellProducts with poor taste will not sell Manufacturers receive support from ingredient suppliers
New flavors developed to make end-product > attractive
Exotic flavors successful as people travel more & want to trynew cuisine at home
Adult-oriented flavors play a greater role
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Packaged Food TrendsPackaged Food TrendsIn Asia PacificIn Asia Pacific
- Biggest Sectors
- Strongest Growth- Key Growth Drivers
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G l o b a l P a c k a g e
d F o o
d s R e t a
i l S a l e s
2 0 0 4
Total sales 2004US$ million
0.00
200,000.00
400,000.00
600,000.00
800,000.00
1,000,000.00
1,200,000.00
1,400,000.00
1,600,000.00
W o r l d
W e s t e r n
E u r o p e
E a s t e r n E
u r o p e
N o r t h A m
e r i c a
L a t i n A m
e r i c a
A s i a P a c
i f i c A u s
t r a l a s i a
A f r i c a a n
d M i d d l e
E a s t
0
200
400
600
800
1000
1200
Per capita spend2004 US$
Leading global players:
1: Nestl SA 2: Unilever Group 3: Kraft Foods Inc
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010
20
30
40
50
60
70
80
90
100
Unpackaged
Packaged
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A s i a P a c k a g e d v s
U n p a c
k a g e d
F o o
d s
S a
l e s%value sales
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0
50
100
150
200
250
300
350
400
0 2 4 6 8 10 12 14 16
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Indonesia
China
South Korea
Taiwan
VietnamIndia
Singapore
ThailandPhilippines
Hong Kong
Malaysia
A s i a P a c k a g e d
F o o
d s
S a l e s
2 0 0 4
% value CAGR
Japan:
Total sales US$170,000 mil (2004)Per caps expend. US$1,370
Market value growth 3.3%
Total sales(US$ mn) - Retail
P e r c a p
i t a s a
l e s
2 0 0 4 ( U S
$ )
Source :Euromonitor International - Packaged Foods Database 2004
Developing countries (Strong growth)
DD factors: consumer sophistication, healthconsciousness, working mothers
SS factors:Introduction of new food products, growthof modern retail outlets
> Developed countriesSlower growth but willingness to pay forvalue-added, premiumproducts
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Chilled food16%
Bakery products13%
Dried food13%
Dairy products12%Sauces, dressings and
condiments
8%
Confectionery5%
Canned food
5%
Ready meals4%
Frozen food3%
Others21%
P a c k a g e d
F o o d s
i n A s i a
b y
T y p e
2 0 0 4
Strong CAGR in1998-2004 (value) :
Vietnam +16%Indonesia +15%China +15%Philippines +12%
Breakfast cereals -
Small but dynamic niche,posting high growth rates
Mainly processed meats & fish,concentrated in > developed countries
Biggest sectors - Global1) Bakery2) Dairy Products3) Chilled Food4) Confectioneryaccounting for 60% global sales
Asia Pacific:US$297 billion
Strong CAGR in1998-2004 (value) :Indonesia +17%Vietnam +12%
India +9%Philippines +9%
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Distribution TrendsDistribution Trendsin Packaged Foodin Packaged Food
in Asia Pacificin Asia Pacific
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Contact DetailsContact Details
FarzanaFarzana MohsinMohsin
Research Manager, Asia PacificResearch Manager, Asia Pacific
3 Lim3 Lim TeckTeck Kim RoadKim Road#08#08 --02 Singapore Technologies Building02 Singapore Technologies Building
Singapore 088934Singapore 088934+65 6429 0590+65 6429 0590
[email protected]@euromonitor.com.sg