3790 1 handbook

7/31/2019 3790 1 Handbook

1/48

Vivek Chaturvedi

Summer TrainingHandbook 2012A practical Guide to Summer Training for MBA students of Lovely Professional University

7/31/2019 3790 1 Handbook

2/48

P a g e | 2

AcknowledgementsI am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Applied Arts(LFBAA), who is the inspiration behind this book, Dr Bhavana Adhikari, AssociateDean, School of Management, for her unrelenting support, Dr. Girish Taneja, Head of Department (D-1) and Dr. Sandeep Vij, , Head of Department (D-2) from School of

Business, for this sagacious advice and inputs, Mr Suresh Kashyap, COS, School of Management, for being a constant source of motivation.

I am grateful to all faculty members at LFBAA for contributing to this document.

I extend my gratitude to all the management teachers of yesteryears who havecontributed to the pool of knowledge and have had a huge impact on curriculum of management education.

(Vivek Chaturvedi)

17.03.2012

7/31/2019 3790 1 Handbook

3/48

P a g e | 3

Preface This book is a compendium of sample topics for summer training of MBA students. Anattempt has been made to make it as comprehensive and concise as possible. Thetopics given herein are for the purpose of guiding the students to choose theirsummer training projects and can be modified as per the requirement of thecompany. The topics have been classified into areas of specialization for the sake of convenience and clarity. In addition to being a guide for summer training this bookcan also be used to peek into the job requirements of various specializations and canbe used to decide on the right specialization for a student.

In addition to sample topics this book contains various guidelines to be followed inorder to derive the maximum benefit out of the two months of summer training. Itcontains the rules of University and the code of conduct the student is expected toobserve during the period of internship.

The book also contains a section on the activities which are generally done by variousdepartments of a company. This shall help in widening the perspective of thestudents and also increase the exposure he can receive.

All the formats for the various components of the course have been presented inannexure at the end of the book.

I wish you all the best for your summer training. Have fun!

(Vivek Chatuvedi)

7/31/2019 3790 1 Handbook

4/48

P a g e | 4

Contents

Acknowledgements ....................................................................................................2

Preface .......................................................................................................................3

Professional Goals during Summer Training ................................................................. 5

Code of Conduct .......................................................................................................... 5

Marketing .................................................................................................................... 6

Finance ...................................................................................................................... 9

Hospital and Health Management ............................................................................. 12

Human Resource Management ................................................................................. 14

Information Technology ........................................................................................... 16

Retail Management .................................................................................................. 18

International Business .............................................................................................. 19 The activities of the various departments ................................................................. 20

ANNEXURE I - Evaluation Parameters ........................................................................ 24

Annexure III- Important deadlines .............................................................................. 29

ANNEXURE IV- Project Topic Performa ....................................................................... 31

ANNEXURE VI - Feedback on fortnightly report by faculty guide (for faculty only) ...... 34

ANNEXURE VIII- Attendance Sheet ............................................................................. 36

ANNEXURE IX - Guidelines for Summer Training Report ............................................. 38

Annexure X References .......................................................................................... 40

7/31/2019 3790 1 Handbook

5/48

P a g e | 5

Professional Goals duringSummer Training

The purpose of summer training isto acquaint the students with thepractices followed in the industry

and at the same time give them anopportunity to do research on some

relevant topics in their area of specialization.

1. To undertake a meaningfulproject

2. To work hard and show initiativeto win confidence

3. Work hard to get PPO(Pre-Placement Offer)

4. Aim at maximizing learning.

5. Building relations with peers tothoroughly understand thestrengths and weaknesses of systems policies and procedures.

6. Understand systems, proceduresand policies.

7. Discuss doubts and see, if, youcan make suggestions.

8. Try to relate the practice totheory and find out reasons fordifference between theory andpractice

Code of Conduct The students should observe thefollowing guidelines while their summertraining.

1. Adhere to a formal dress code.

2. Be punctual in attendance.

3. Avail leave only if authorized bythe project head.

4. Adhere to organizations policiesand rules.

7/31/2019 3790 1 Handbook

6/48

P a g e | 6

5. Use appropriate professionallanguage in communication atworkplace.

6. Avoid any conduct that may

cause embarrassment ordisrepute to the organization.

7. Assure that all actions andbehaviors promote the favorableimage of the organization.

8. Not taking action which disruptsthe normal functioning.

Marketing

Survey on preferences forinsurance companieswith special reference toa particular player

Insurance is considered one of themost difficult products to sell. Thesale is mostly push sales, driven by

the sales agent/ employee.However, the companies spent a lotof money on advertisement andpromotions. The student has toidentify the key factors driving thesales and should try to come upwith some ideal IntegratedMarketing Campaign design for theproduct.

The focus has to be on customerinteraction and knowing the actualchallenges involved in making thedeal happen.

ICC World Cup Effect on thepromotions of variousproducts 1

A cricket world cup has always

captured the attention of marketersand consumers alike. A lot of research and studies have beendone on this topic. Most of thesepertain to the large companies.However, this is a gala event whichaffect business at all levels.

The students have to study theimpact of the world cup on the

business and the sales of thecompany the student is doinginternship with.

Impact of price on thebuying behavior

Pricing has a lot of affect on thebuying behavior of individuals. Thisis reflected in the price discountsoffered by the producers and also

the convenient pricing (multiples of 5, 10). The topic requires thestudents to study the effect of theprinted price (MRP) on the buyingbehavior of the customer.

After the study the student cansuggest some modifications in theprice quantity combination in orderto maximize the revenue of theproduct in question.

1 This topic can be used by more than onestudent, varying it as per thecompany/product in question.

7/31/2019 3790 1 Handbook

7/48

P a g e | 7

Market Survey for a newproduct launch 2

In an ever prospering middle classthere is a perpetual need to new

products and product categories.Confectioneries and beverageunheard of ten year ago, are now astandard part of our dietary plans.

There are studies on the changingdemographics of the decision makerin a typical household purchasedecision.

Any company looking for additional

revenue streams keeps onlaunching new products. Thestudent has to do a survey toidentify the need/gap in somecategory and suggest a newproduct to be launched in it.

Pull Effect in Insurance SaleWithin an increase in the privatesector jobs the urban consumer has

started looking for insurance coversto reduce any and all types of risk.At the same time, the individualdoes not entertain the calls of theinsurance sales agents. Thisdichotomy creates the need toanalyze the key factors affectingthe sales and find out the scope of generating pull effect in insurancesales.

The student has to find out theeffect of marketing communication


in terms of brand recall, in thedecision making process of theindividual.

Effect of Packaging on salesof consumer products 3

There are a lot of products inmarket which are purchased onimpulse or are small ticket buys:bottled water, chips, soaps,eatables etc. in the case of suchproducts the packaging plays animportant role. This study shouldfocus on the role of packaging in

the sales of the product in question.Marketing Communication

needs of OligopolyCompanies

There are some companies whichhave a near monopoly their productsegment or at best they can bedescribed as oligopolies. HPCL,BPCL, IOCL are three such examples

in the petrol and diesel category. These companies which had a verylaidback attitude in the yesteryearshave become active advertisersnow.

The students need to study theirmarketing communication needs if any and analyze how their needsare different from the players inmore competitive product/servicecategories.


7/31/2019 3790 1 Handbook

8/48

P a g e | 8

Consumer perception aboutthecompany/product/organization

The consumer perception about acompany is a very important factorin the success or failure of anycompany. Companies spend afortune to create a good perception.

Thus, it is very necessary for anycompany to know how theconsumer perceives it.

This study shall focus on the various

aspect of consumer perceptionranging from brand recall to brandequity and the general opinion of people even if they are notcustomers right now (potentialcustomers or influencers )

Trend analysis of salesduring different times of years

Many products have a cyclicaldemand, peaking at some peculiartime of the year. If a company isable to predict the trend correctlyand timely, they can make good useof this data. The inventorymanagement, staff managementand also the promotions can bevaried according to the trend.

The student shall study the cyclesand trends for the product inquestion and suggest ways tomaximize the revenues by makinguse of this data. The student should

draw results from both past andpresent data.

Effectiveness of IntegratedMarketing Plan of thecompany

Now a day the marketing andpromotions expenditure forms themajor part of the budgets of anycompany. With the advent of alternative channels of promotions,marketers have increasedopportunities for promotionalactivities. At the same time a large

number of avenues add to thealready prevailing state of confusion. The purpose of this studyis to analyze all the

Market positioning of theproducts

The positioning of any productdefines the marketing campaign ithas to follow, its budget, the price

of the product and a lot of ancillaryactivities. Thus, the positioning of the product is a very importantdecision the company has to take.Many a time it so happens that thecompany does not know the correctpositioning it has in the minds of the consumers. This leads to amismatch in the actual and the

appropriate efforts done by thecompany.

As a part of this study, the studentis required to evaluate thepositioning of the companysproduct and judge that whether it isa correct positioning or should the

7/31/2019 3790 1 Handbook

9/48

P a g e | 9

company rework its plans for thepositioning.

Finance

Working capitalmanagement at theorganization

Companys big chunk of fundsusually gets stuck in workingcapital. In order to run the businesssmoothly business needs theappropriate amount of workingcapital. But working capital at anytime should not be more/less thanthe requirement of the company.Appropriate amount of workingcapital needs to be maintained .

Working capital has three majorderivers:

Cash Receivables Payables

All three need to be properlymanaged. Cash conversion cycleneeds to be minimized, Receivableturnover and payable cycle need tobe optimized. All the factors havetheir effect on profitability of thebusiness. Students will study theworking capital management

techniques followed by thecompany so as to maintain theliquidity while maintaining theprofitability and suggest means toimprove the working capital cyclewithout hampering profitability.

Project financingIn a business companies have towork on new projects in order toenhance their profitability. Butbefore a new project is taken up itsviability has to be checked. It shouldpass certain parameters. Once thecompany decides to go up with aproject then the problem of itsfinancing comes. How to finance aproject? Different financinginstruments have to be evaluated.Students will study the financinginstruments used by the company

for financing a project out of available options. Cause forselecting a particular instruments.

They will analyze the availableinstruments and suggest thecompany about other profitableoptions.

Ratio analysis to know thefinancial position of company*

Ratios tell all about the companyswell being. Different ratios are usedto get information about companysworth, its profitability, liquidity &solvency. Students will get theinformation about the differentratios of the company. Theircomposition and will compare it

with their peer group. Whileanalyzing the ratios if they find anyflaw in companys working they willsuggest the measures to thecompany to improve their workingwhich will automatically improvethe ratios.

7/31/2019 3790 1 Handbook

10/48

P a g e | 10

Budgetary controltechniques used by theorganization

Budgeting is a control device in the

hands of the company. Differentbudgets are prepared by thecompany for the efficient working of the company. Because budgetedfigures give a parameter to thecompany against whom the resultshave to be evaluated. Students willstudy the different techniques usedby the company for budgetarycontrol, reasons for the use of aspecific technique. Outcomes of thetechnique in the form of increasedproduction, increased sale, lessexpenditure, reduced labor turnover, improved cash position etc.

Inventory control techniquesused by the company

In any production house inventoryconstitutes the major portion of their working capital. Inventorymust be managed properly so as toreduce the chances of shortage aswell as excess of inventory.Production houses use variousinventory management tools suchas ABC analysis, JIT, LIFO FIFO,stock levels etc. Student is requiredto study the various Inventory

control techniques used by thecompany, reasons behind the use of a particular technique, benefits of using a particular technique.Students will explore theopportunities to use other Inventory

control techniques not used by thecompany.

Cash Conversion cycles andits Impact on theprofitability

Firms typically follow a cycle inwhich they purchase inventory, sellgoods on credit, and then collectaccounts receivable. This cycle isreferred to as the cash conversioncycle. Sound working capital policyis designed to minimize the timebetween cash expenditures on

materials and the collection of cashon sales.

Shortening the cash conversioncycle leads to higher profitabilityand valuation of the company,provided the other factors areconstant. Generally, a drawback of shorter Days Sales Outstanding(DSO) is loss in sales. The students

have to study how the companiesare achieving these mutuallycontradicting objectives andsuggest means to improve the cashconversion cycle without hamperingsales.

Receivables managementtechniques used by thecompany

A company gets receivableswhenever it sells goods on credit.Receivables are an importantcomponent of working capital aswell of balance sheet. Students arerequired to analyze the currentreceivable management techniques.

7/31/2019 3790 1 Handbook

11/48

P a g e | 11

Whether they are managing thereceivables themselves or usingthe factoring techniques. Howmuch time it takes to convert

receivables into cash? Find thepossibilities to improve thereceivable cycle.

Capital budgetingtechniques used by thecompanies.

Whenever a new project is undertaken by a company its financialviability needs to be checked usingvarious capital budgetingtechniques. Students will analyzethe techniques adopted by thecompany, reasons behind theadoption of a particular technique(such as payback period, NPV, IRR)its benefits over the rejectedtechniques.

Cost reduction techniquesused by the companyand their effectiveness.

Company can increase itsprofitability by increasing itssale/selling price or by reducing itscost. Its easier for a company toreduce its cost. Students will studythe various cost reductiontechniques used by the company

such as KIZEN and the benefitsderived by the company after theuse of these techniques .

NPAs and growing scope of Securitization

NPAs are a part and parcel of banking industry. But banks can use

these NPAs for their benefit byresorting to the technique of Securitization. Students will berequired to study the NPAs of aparticular bank, how they aregenerated and how securitizationworks in reducing NPAs. Tellingcomplete procedure followed by thebank along with required proofs.

Risk Management in LifeInsuranceWhenever we talk about Riskmanagement it is all aboutunderwriting process. Students aresupposed to learn completeunderwriting process followed bythe life insurance company. Theyhave to find how risk can changethe premium requirements.

Risk Management in GeneralInsurance

Whenever we talk about Riskmanagement it is all aboutunderwriting process. Students aresupposed to learn completeunderwriting process followed bythe general insurance company.

They have to find how risk canchange the premium requirements.

Risk Management in BankingBanking business itself entails a lotof risk, because the bankingbusiness mainly consists of lending

7/31/2019 3790 1 Handbook

12/48

P a g e | 12

money to people. Lending moneyimplies risk of bad debts. Studentsare expected to learn about riskmanagement techniques followedby the banks and how thesetechniques help the banks reducingthe risk.

A study on bankingprocedures

Banking itself is a big industry. It iscomposed of lot of procedures say,making drafts, clearing, assigningthe MICR codes to non MICR bank

cheques. A student doing his/herintern in the banking sector isexpected to learn all the bankingprocedures and what is the use of following these procedures.

Comparative study of loanprocedures followed bybanks

Loans are the life blood of the

banking business. A procedure hasto be followed to grant a loan.Students will study the procedurefollowed by banks in granting theloans. They will also compare theloans of different banks issued insame stream. They will be requiredto find out the possible causes of difference in interest charged by

different banks for same kind of loan.

Portfolio ManagementPortfolio construction is itself atedious task. It needs consistentrebalancing of the assets as per theneeds of the investor. Students

doing their intern in financialplanning will be required to know allabout the construction of portfolio,how and why the portfolios arerebalanced. They will also study theeffect of rebalancing on theportfolio.

Hospital and HealthManagement

Study on Patient SatisfactionStudents can work upon variousdepartments like IPD/OPD tomeasure the satisfaction level of thepatients regarding the servicesprovided by the hospital. They canfind out the areas in which thepatient satisfaction level is low andcan develop a model for improvingit, thereby helping the hospital toretain customers and increaserevenue.

Gap AnalysisStudents can use the SERVQUALscale to measure the service gapsexisting in the service deliverysystem of the hospital. They canfind out the causes of the existinggaps. Finally they can developstrategies to close those gaps andthereby improving the servicedelivery.

TAT of LaboratoryProcedures

Turn Around Time (TAT) is the timeperiod between collection of samplefor diagnostic test and delivery of

7/31/2019 3790 1 Handbook

13/48

P a g e | 13

report. The students have to recordthe TAT for a definite time period.

They have to find out the average TAT for each procedure andcompare with a benchmark. Finallydesign a model to improve up onthe procedures having higher TAT.

This will help the hospital toimprove the responsivenessparameter of the service deliveryprocess.

Patient Flow in OPDOPD is the unit of the hospital

where patients have the firstservice encounter. Often it is seenthat most of the hospitals faceproblems of overcrowding andlonger waiting time period in OPD.

This ultimately leads to thedissatisfaction among patients.Students have to do a detail studyon each and every procedure takenin the OPD. They have to find outthe lacunae in the service deliveryprocess and finally develop a modelfor optimum service delivery.

Comparative Study withNABH standards

NABH is the body responsible foraccreditation of hospitals in Indiawhich certifies the qualitymanagement practices in thehospitals. NABH has developedcertain guidelines and set standardsfor hospital to be certified. Studentshave to evaluate the servicedelivery system of the hospital asper the NABH guidelines and have

to compare the status of thehospital with the benchmark set byNABH. Finally they have to suggestand recommend the hospitals toreach the NABH standards. This willhelp hospital to attract morepatients especially internationalpatients thereby increasing therevenue.

Medical AuditMedical audit is one of the majorprocess for achieving qualityhealthcare service delivery.

Students have to check medicalrecords of the inpatients for adefinite time period and also thepast records. They have to find outthe missing components in therecords. Finally they have todevelop a check list for maintainingthe medical records.

Materials and Store

ManagementStudents have to study on theparameters for selecting thevendors for hospital supplies. Theyalso have to do an in-depth studyon vendor rating system on theexisting vendors of the hospital.

They can collect the informationfrom the market and help thehospital in getting the best vendors.

This will help the hospital in qualityassurance and cost cutting byimproving the supply chainefficiency.

7/31/2019 3790 1 Handbook

14/48

P a g e | 14

Urinary CatheterizationInfection

In most of the hospital infection dueto urinary catheterization is very

common giving rise tocomplications and increasing thelength of stay of the patients.Students have to develop a checklist for all procedures regardingurinary catheterization. They haveto keenly observe each procedureduring their stay in the hospital.

They have to find out the deviationsin the standard procedures. Finally

they have to develop a trainingmodule for the medical and Para-medical staffs for following the bestprocedure.

Design and Facilities in theEmergency CasualtyDepartment

Students have to do an in-depthstudy on the design, existingfacilities, process and patient flow inthe emergency department of thehospital. They have to find out thelacunae in the above areas. Theyhave to develop an ideal design forthe department for smoothoperations. This will help hospital toreduce the overcrowding andimprove the overall operations of

the emergency department.

Medical Billing DepartmentStudents have to do an in-depthstudy on different billing proceduresin the hospital such as insurancereimbursement, TPA bills, ESI &

CGHS bills etc. They have to alsofind out the patient satisfactionlevel regarding billing. They have tofind out the areas of improvementand suggest procedures foroptimum billing process.

Human ResourceManagement

Recruitment & Selectionprocess

Recruitment & Selectionencapsulates attracting, screening,and selecting qualified people for a

job in an organization. With thechanging times there has been aparadigm shift in the Recruitmentprocess with a growth of job searchengines & headhunters forexecutive recruitment. There hasbeen a constant focus on identifyingcritical competencies while hiring

prospects which encompasses notonly visible factors like Knowledge,Skills & Abilities but also invisible &below-the waterline competencieslike Traits, Motives, Self-Conceptetc.

The student is expected toundertake a study on therecruitment & selection process of the particular organization and alsostudy the recruitment & selectiontechnique being followed in theparticular industry and compare thebest practices in both the cases.

7/31/2019 3790 1 Handbook

15/48

P a g e | 15

Training and Developmentprocess

The Training & DevelopmentScenario in India has undergone aradical overhaul with a sole purposeof augmenting the performance of Individuals & Team members inorganizational settings. There hasbeen a growing focus on HumanResource Development and there isconstant attempt by organizationsto become Learning Organizations.At every step Training &Development has been linked to

Strategic goals of the organizationto augment the value generated bythe program.

The students are expected to studythe training and developmentsystem of a particular organization.In this project, they can analyze thedifferent techniques of training anddevelopment being employed along

with other critical training anddevelopment issues like theproficiency of trainers, expectationsfrom trainees, timing, budget etc.

Impact of remuneration onMotivation

This topic is an attempt to explorethe critical motivation factor foremployees over the agesRemuneration & its impact onmotivation levels. The students areexpected to analyze the correlationbetween Remuneration &Motivation level of employees.Generally it has been opined that

higher remuneration has an impacton the motivation levels of employees but it can be differentfor different industries as well asdifferent levels of management.Students can research the impact of monetary as well as non-monetarybenefits on different levels of management.

Impact of recession on HRpolicies

Recession has played major role inbusiness decisions over the years

and HR policies form a critical partof it. The recent slowdown in theIndian Economy impacted almost allthe critical HR functions be it HiringDecisions, Training & Development,Compensation etc. The student isexpected to analyze and studythese impacts & its effects on thesustainability of the organizations inthe long term.

Change managementChange management is anindispensable part of anyorganization. Students can studydifferent techniques adopted byorganizations for managing changeor for reducing the resistance tochange. They can focus on anymajor change program initiated bythe organization and can track thetransition during the unfreezing,movement & refreezing stage.

Talent management The students are expected to studythe different techniques

7/31/2019 3790 1 Handbook

16/48

P a g e | 16

organization employ to groom themost valuable assets i.e. itsemployees & how it attempts tobuild up on its Human Capital byidentifying the high-pots. Thestudents can undertake a study onthe different initiatives whichorganizations are taking formaintaining the pool of talentthrough the Assessment Centres &Development Centres & howorganizations are focusing onsecond line development.

Competency Mapping of particular organization The student is expected tounderstand the process of MappingCompetencies for Individuals in theorganization & attempt to prepareCompetency Models for criticalpositions in Organization. Thelinkage with each and every steplike Recruitment & Selection,

Training & Development andCompensation needs to beestablished after the same to justifythe entire process.

Work life balanceStudents may study the impact of work life balance techniques on theemployees productivity andturnover rate of the organization.Various concepts like Flextime, Job-Sharing, and Telecommuting etc.may be studied.

Performance managementsystem

The students are expected toundertake an in-depth analysis on

the Performance Managementsystem in the organization whichwill encapsulate a detailed study onPerformance Planning, PerformanceManaging, Performance Appraisals,and Performance Monitoring beingfollowed.

Information Technology

Study of Supply ChainManagement System of an IT Organization

There is a network of

interconnected businesses involvedin the process of providing productand service packages required byend customers of an IT company.

The students need to study thisnetwork and suggest means toimprove its efficiency.

E-business and its role ininventory management

Students study how information andcommunication technologies (ICT)are utilized in support of all theactivities of business in view tocontrol Inventory system. Thisproject should entail studying theimpact of better inventory

7/31/2019 3790 1 Handbook

17/48

P a g e | 17

management on the profit of thecompany.

Total quality managementfor IT Industry

TQM is used to reduce the errorsproduced during the manufacturingor service process, increasecustomer satisfaction, andstreamline supply chainmanagement in IT industry. Thestudent need to study the currentprocesses and suggestimprovements if any.

Brand positioning andadvertising of ITProducts

The positioning of any productdefines the marketing campaign ithas to follow, its budget, the priceof the product and a lot of ancillaryactivities. Thus, the positioning of the product is a very important

decision the company has to take.Many a time it so happens that thecompany does not know the correctpositioning it has in the minds of the consumers. This leads to amismatch in the actual and theappropriate efforts done by thecompany.

The student is required to analyzethe positioning of the IT Productsand the related advertisingcampaigns.

Impact of Budget andSchedule Pressure onSoftware DevelopmentCycle Time and Effort

The project requires analyzing thedirect and indirect impact of Budgetassigned to project by managementtowards the project on developmentof software in terms of time andeffort. At the end of the study thestudent should be in a position tocritically analyze the effectivenessof the use of the budget.

Consumer buying behaviorof e-marketed ITproducts

E-commerce has emerged as a lowcost and easy medium of sellingsoftware products. Though it is costefficient, companies are stillgrappling with the issues of reaching the consumers in a much

cluttered cyberspace. This study willtry to gauge consumer perspectivetowards the IT product provided bycompanies on internet, and suggestmeans to increase the reach.

Implementation of cyber lawin IT Organization

The students need to analyze theconcept of Cyber Laws with special

reference to the following issues -how much consideration is given byIndustry towards this and how it isimplemented by the Organization.

Some practical implementationscan also be discussed.

7/31/2019 3790 1 Handbook

18/48

P a g e | 18

Retail Management

Study of effectiveness of merchandise availabilityand consumer shoppingbehavior

Customers follow a specific patternof visiting to nearest conveniencestore. Basically it depends upontype of merchandise a store has. Soeffect of merchandise selection by astore manager on foot fall of a storeshould be studied.

Staffing management andflexi timing implementedin Retail stores

Retail sector recruits large number

of staffs for smooth operation. Issuearises because of extended dailyworking hours and retail stores areopen 7 days a week. So, impact of workforce rotation and flexibletiming offered to staffs should bestudied.

Materials handlingequipment used for cost

reduction on shopfloor/warehouse

In a warehouse, space managementis based upon types of vehicle andmaterial handling equipment useddaily on the shop floor. How itmakes the system efficient can beanalyzed.

Retail stores and degree of automation used forcompetitive advantage

Every store wants the highestdegree of automation done in theirstore. But it costs a lot to setup theinfrastructure for automation. As a

consequence all retailers do theautomation in phases. Study thedegree of automation and futureplanning for that store so that itmore automated.

Retail stores warehousemanagement

Students need to study how theware house is coordinates withindividual retail stores for effectiveinventory management. Also,analysis should be done on basis of centralized and decentralized store.

a study of supply chainmanagement which sometime

depends on third party vendor.

Generally the logistics areimportant factor but largely

outsourced. Study about the variStudy of Retail location and

layout The retail stores decide on the

location depending upon the market

segment and merchandise mix.

Students will study the impact of the decision about a specific siterelated to a retail/warehouse on thelong term strategy. They shall also,the utilization of carpet floor area

7/31/2019 3790 1 Handbook

19/48

P a g e | 19

for inside layout of aretail/warehouse.

Customer relationshipmanagement

Customer relation officers are thefirst ones on the store who interactwith the customer and help them intheir buying process. The studyrevolves around the training whichis provided to the customerrelationship managers and the waysthe company uses to keep themupdated with various training and

development programVisual merchandising and

atmosphericsVisual merchandising can beachieved effectively by working onsome neglected areas of the shoplike floors or walls and evenceilings. This can be studied indetail by the students and some

implementable suggestions shouldbe given.

Security measures forreducing the storestheft

Various steps are taken by a retailstore to ensure safety and minimizeshrinkage within a store. Someexamples are bar-coding/securityand tags/RFIDs. Analyze theeffectiveness of above methods andsuggest some new methods also forenhancing safety and security forthe specific company.

International Business

Export import policies of thecompany

The student needs to study theexport import policies of thecompany and relate it with theprevailing geopolitical andeconomic conditions of thecountries of the world. They shouldalso study the effect domesticmarkets have on these policies.

Business Unit Strategies

Many companies organizethemselves as independentbusiness units in different markets.Each unit has its own accounts andstrategies. The students need toanalyze the strategies businessesare using for effective marketpenetration and profitability indifferent business units.

Market segmentationstrategiesMarket segmentation has a key roleto play in the strategies formulatedby the companies. A product whichis mass market product in onecountry can be treated as apremium product in some othercountry. The company has torealign its entire marketing plan toaccommodate this change.

The student will study the marketsegmentation strategies of thecompany in two or more differentmarkets.

7/31/2019 3790 1 Handbook

20/48

P a g e | 20

Transfer pricing techniquesfollowed by company

The student needs to study thetransfer price techniques which are

being followed by the companiesand analyze the same.

Management CompensationA multinational company has tostructure the compensation for themanagement as per the need of thecountry. There are a lot of factorsthat affect this decision. Thestudent has to study the

management compensation for acompany for different markets.

Financing of Projects of thecompanies

The projects situated in differentmarkets will have different uses andvarious modes of financing ranging from Foreign CurrencyConvertible Bonds to loan from local

banks - can be used. The studenthas to study the various options,analyze them and suggest the bestoption for a given company.

The activities of thevarious departments

In addition to their respectiveprojects, the students are expectedto utilize the time spent at theorganization they are working with.

They need to observe andunderstand the various activitiesand processes of the organization.

These activities have been

classified in three sections as givenbelow.

Accounts/ FinanceDepartment

1. Whether the accounts arecomputerized or manual?

2. Format of the expenses andadjustment vouchers.

3. Banks transactions and bankreconciliations process.

4. Suppliers and Debtors control

ledgers and process of maintaining the records.

5. Process of issuing Debit andCredit note to the customersand suppliers.

6. How many types of DailyReports are being Generatedand their flow?

7. How many types of costingbooks are being maintained?

8. The process of Approving of Suppliers Bills on the basis of P/Os.

9. Payment procedures to thesuppliers.

10. Process of making CashFlow and Fund Flow.

11. How do the recoveriesmaintain?

12. Method of makingBudgeting.

7/31/2019 3790 1 Handbook

21/48

P a g e | 21

13. Method of calculatingthe depreciation. (As perIncome Tax Act and as perCompanies Act)

14. Method of doing theinventory valuation.

15. Method of stocks takingfor bank purpose.

16. Method of keepingchecks of consumables.

17. Process of sanctioningemployees imprest andmethod of adjustments.

18. All details required forthe finalization of accounts.

19. Important books andrecords of the companysecretary department.

20. Important returnsand

process of filing the return forROC.

21. L/C opening procedureand L/C

22. Processing of Export/Import Documents and theirformats.

23. B/L Forms and itsprocurement by the shippingcompanies etc.

24. CWC formalities andissuance of containers for thebonded warehouses.

25. Identification of shipping companies andscheduling the loading andunloading the consignments.

26. Placing the orders tothe suppliers to import thegoods and formats of allrelated documents.

27. Execution of Exportorders and the procedures.

28. ECGC formalities.

29. Transit InsuranceGuarantees document.

30. L/C & Bill discountingprocedures with the banks.

31. Copy of the Excise GatePass/ Invoice/ Challans/Export Invoice.

Human Resource1. Copy of the Standing Orders.

2. Copy of the HR policy.

3. How many statutory returnsare being filled on monthlybasis (PF/ESI/Labour Dept,/Gratuity/ Insurance, )

4. Copy of all challans for thereference.

5. Bonus policy/ Annualincrement policy/ incentivepolicy,

7/31/2019 3790 1 Handbook

22/48

P a g e | 22

6. Recruitment process andmethod of obtainingrequirements from therespective departments.

7. Appraisal methods by thedifferent departments.

8. Maintaining of comparativestatements of thecompetitors.

9. Any SCR activity and its flowand treatment.

10. Forecasting andBudgeting of CSR activities.

11. Calculation of peremployee cost to thecompany and product.

12. Preparation of monthlysalary bill and procedure.

13. Calculation of working

days and overtime hours.14. Specific polices for the

motivation of the employees.

15. Compensation policesin case of some accident ormishaps in the organization.

16. Staff welfare activities.

17. Staff Training andDevelopment Activities.

18. Monthly Feed BackSystem of the staff.

19. Promotion Polices,

20. LTA Polices.

Marketing & Sales

1. Customers Orders ReceiptsProcedures.

2. Order Processing Procedure.

3. Issue of ProductionRequisition,

4. Statement of Inventory in theBonded warehouse.

5. Dealers and DistributorAppointment Formalities.

6. Procedure of Issue of Dispatchadvise to the dispatchdepartment.

7. Setting of customerseligibility norms.

8. Maintenance of Excise/ VATrecords and the formats of allreturns.

9. Treatment of rejected goodsat the dealers/retailersgodowns.

10. Discount Polices.

11. Pricing policies.

12. Debit Note/ Credit Noteissue polices.

13. Invoicing andprocedure.

7/31/2019 3790 1 Handbook

23/48

P a g e | 23

14. Zone wise/ Area wisecontrolling of sales.

15. Procedure of targetingand sales forecasting.

16. Methods of keepingwatch on competitoractivities.

17. Statements which aremostly prepared in thedepartment as part of MIS.

18. Procedure of maintainingcoordination with otherdepartments such asprocurement department/stores/ ProductionDepartment/ QT Department/Dispatch Department etc.

19. Strategies of keepingthe pace with LogisticDepartment.

20. To understand ISOnorms and maintaining theprocedures.

21. Branding &Advertisement Polices.

22. After sales servicespolices.

23. Market Researchpolices,

24. Customer RelationshipPolices,

25. Back Order treatmentpolices,

26. Distribution andLogistics polices,

27. Sales forcecompensation policies.

28. Imprest & incentivepolicies.

7/31/2019 3790 1 Handbook

24/48

P a g e | 24

ANNEXURE I - Evaluation Parameters

COURSE

CODE:

MGT 702 COURSE TITLE: Seminar onSummer Project

L T P CREDITS Attendance

CA MTE ETE

0 0 5 2 5 40 0 55

Course Objective:

To enable students to develop and relate management theory to

practice. To help students in making an informed career choice after exposure

to the actual work environment.

COURSE EVALUATION :C A Component

7/31/2019 3790 1 Handbook

25/48

P a g e | 25

MODEL 1 Research project components ETES. no Component Marks Total

CLASS PARTICIPATION

Number of Relevant Questionasked

RangeMarks

Total

1.5 56.10 1

011-1515

16-2020

Chairperson 10

Reporter 10

Discipline 10

Company feedback andattendance

25

Feedback from Faculty guide 25

Total 100

7/31/2019 3790 1 Handbook

26/48

P a g e | 26

1 PRESENTATION:

Body Language Communication skills Content Question Handling Audio/Visual Aids

50

5

10

15

15

5

2 PROJECT REPORT

Introduction-Purpose and Objectives Amount of work done (Literature Review

and Research Methodology) Quality of work done(Data Analysis, Data

Interpretation, Findings,Recommendations and References)

50

10

20

20

Total 100

MODEL 2 Sale project components ETES. no Component Marks Total

1 PRESENTATION:

Sale demo Communication skills Content- sale strategy, products

knowledge, selling process, allocation of resources, Targets achievement,

Question Handling Audio/Visual Aids

5010

5

15

15

5

2 PROJECT REPORT

Introduction to company and Objectives Amount of work done (Theoretical

Concepts, Functional process followed) Quality of work done (Data presentation

Recommendations, References &Evidences)

50

10

20

20

Total 100

MODEL 3 Community Development Project ETES. no Component Marks Total

7/31/2019 3790 1 Handbook

27/48

P a g e | 27

1 PRESENTATION:

Body Language Communication Skill Content Question handling Audio/Visual Aids

50

5

10

15

15

5

2 PROJECT REPORT

Introduction and Objectives of the Project Amount of work done (Execution , Data

Collection and Documentation) Quality of work done (Analysis, Findings,

Recommendation, Quality of report andReferences)

50

10

20

20

Total 100

7/31/2019 3790 1 Handbook

28/48

P a g e | 28

Annexure II- Guidelines

1. The evaluation procedure of summer training project reportwill be completed on 6 th , 7 th and8 th Aug, 2012.

2. The evaluation panel will consistof two faculty members. The CAcomponent will be evaluated onefaculty and the ETE componentwill be evaluated by two facultymembers.

3. Three types of reportsa) Research project basedreport

b) Sales based report forthose students are engagedin selling during the training.

c) Community Development

Report- Students those areengaged with the NGO/PublicSector/Reputed Associations,e.g. AIESEC for execution of Community DevelopmentProject during the trainingperiod.

4. The role of Chairperson :

a) Chairperson will introduce thespeaker, topic, objectives of the study.

b) Discipline of the classc) Arrangement of LCD ,

speakers , etcd) Any other work that will

ensure smooth presentation

5. The role of reporteur

a) Any student from theaudience will be asked toperform the role of reporter.

b) Critically analyze thepresentation with constructivecriticism and appreciation.

Pedagogy:

All the students are requiredto do summer training for 6weeks.

The students are required toprepare a report on the basisof summer training whichshould be submitted in thedepartment within one weekof completing the summertraining.

The students will register forthe Seminar on SummerProject course for thepurpose of evaluation.

Name , Designation and Sign of Course Planner

7/31/2019 3790 1 Handbook

29/48

P a g e | 29

Approval of HoD-F

Approval of HoF

Annexure III- Important deadlines

1. Project Topic Performa

(Annexure-IV) must be

submitted to the faculty guide

and training coordinator within

seven days after starting the

summer training through e

mail .

2. Three fortnigh tlyprogress (Annexure-V) reports

must be sent in soft copy to the

respective faculty guide andtraining coordinator by every 15

days interval. Hence three reports

to be send by the students.

Fortnightly Progress Report

(Annexure-V) (For Training

Period from 1 st June to 15 th

July-2012)

Report submission date

1 st report- 1 June to 15 th June 17 th June

2 nd report- 16 th June to 30 th June 2 nd July

3 rd report- 1 st July to 15 th July 17 th July

3. Guide would give afeedback on the fortnightly

report (Annuexure-VI) through

email within 3 days of students

mailin g the fortnightly report.

4. Hard copy of thefortnightly progress reports

must be submitted at the time

of the presentation otherwise

7/31/2019 3790 1 Handbook

30/48

P a g e | 30

the marks for the same would

not be given.

5. The students at the

time of their presentation must

submit Industry Feedback Form

(Annexure-VII) and the

Attendance sheet (Annexure-

VIII) of their stay at industry

which has to be signed and

stamped by the industry

project guide.

6. The final hard copy of thereport along with a CD in pdf

format must be submitted to

person authorized in their

respective departments latest by

6 th August 2012. Three Summer Training reports should be made

by the students-( one is to submit to library, one is

self copy which is to be presented

at the time of presentation for

evaluation and one for submission

to company, if demanded by the

company).For guide lines on how to

make report refer to annexure-XI.

7. The front page of the reportmust be in the prescribed

format. (Annexure-XI).8. Names and E-mail IDs for training

coordinators of different schools are

as follows-

Q1 (School of Business) - Lokesh Jasrai-

8146585349, [email protected]

Q2 (School of Business

Administration)- Mohit-

9872176079,[email protected]

Q3 (School of Management)- Vishal

Goyal-


Q4 (School of Commerce & Economics)-

Dr Babli Dhiman-


School of Technology & Science- RohanSharma, 8437159919,[email protected]

School of Civil Engineering (SOC)-

Ashwani Panesar, 9878068355,[email protected]

9.While sending the reports through e-

mail to faculty guide and training

coordinator, students are required to

follow the title of the subject in e-mails,

as follows-

Roll no. with section/ Registration no.

/Student Name/ Name of the

report(Either project topic report or

forthrightly

7/31/2019 3790 1 Handbook

31/48

P a g e | 31

10.All students are informed to

complete their summer training

before 6 th of August 2012, as the

evaluation will be scheduled on 6 th ,7 th and on 8 th August, 2012.

Students are advised to come

along with their summer training

project reports and be present on

these dates for the evaluation of

the seminar on the summertraining.

Existing Guidelines- Some Up-dations may be done

ANNEXURE IV- Project Topic Performa

LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT

(To be sent through email to faculty guide as well as to training coordinator of the respective school by prescribed dates)

Name of The

Student

Reg. No.

Class, Section and

Roll No.

Mobile No.

Name of the

7/31/2019 3790 1 Handbook

32/48

P a g e | 32

Organization

(Address)

Date of Joining

Project Topic

Location

Other Responsibilities:

Companys Designated Supervising Authority*

Name&

Designation

Phone No (O)Mobile:

E-Mail :

Signature of

Authority(with stamp)

To be Sent to: the faculty guide through email -

Change of Topic shall not be allowed later on. This information is required to keep track of students performance duringsummer training through telephonic calls and surprise visits.

7/31/2019 3790 1 Handbook

33/48

P a g e | 33

Fortnightly Progress Report ANNEXURE V

( e- mail to faculty guide and training co-ordinator of school ) School Name---------------------------------------------------

1. Name of the Student: _________________________

Roll No.______________ Section ________________ class________________

2. Period of Training : From _____________________ To_________________

3. Name and address of the Organization: ___________________________

Phone No___________________ Fax_____________________ Email____________

4. Name and Designation of the Project In charge in the organization

PhoneNo________________________________Email________________________

5. Project Title ____________________________________________________________

Progress during the fortnight (from _________to____________)

_______________________________________________________________________________ ___________________________________________________________

Signature of the Student: __________________

7/31/2019 3790 1 Handbook

34/48

P a g e | 34

ANNEXURE VI - Feedback on fortnightly report by facultyguide (for faculty only)

To be emailed to the student within 3 days of receipt.

Name of student________________ reg no ________________

Project topic_________________________

Suggestion regarding the progress during _____________to______________

--------------------------------------------------------------------------------------------------------------

------------------------------------------------------------------------------------------------

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

___________

7/31/2019 3790 1 Handbook

35/48

P a g e | 35

ANNEXURE VII- Industry Feedback Form



Jalandhar-Ludhiana GT Road,

Distt. Kapurthala, Phagwara

Industry Feedback Form

(To be signed and stamped by the industry Project guide. This is to be submitted atthe time of presentation by the students in sealed envelope)

1. Name of the student: ___________________________________________

Reg. No and section_______________________________________________ 2. Name of the Organization & Address_____________________________________

____________________________________________________________________

3. How do you rank him/her on the following 7 attributes? (Please )

S.No

Evaluation Criteria VeryGood

Good

Satisfactory

Poor

VeryPoor

1 Punctuality

2 Adherence to companynorms

3 Conduct / Behavior

4 Initiative

5 Eagerness to Learn

6 Approach towards theProject

7 Quality of Project work

4. What are the prospects of the students of being recruited by the organizationon the completion of his degree?High Moderate Low

7/31/2019 3790 1 Handbook

36/48

7/31/2019 3790 1 Handbook

37/48

P a g e | 37



Attendance Sheet

(To be maintained by industry Project guide. This is to be submitted at the timeof presentation by the students)

Name of the student:________________________________________________

Class : ____________________ Term ____________________

Roll No & Reg. No: ________________________________________________

Name of the Organization:__________________________________________ Project :_______________________________________________

Period of Training: From____________________To____________________

Month

Date

June July August

7/31/2019 3790 1 Handbook

38/48

P a g e | 38

Name and Designation of the industry projectguide____________________________________

Signature of the industry project guide

ANNEXURE IX - Guidelines for Summer TrainingReport



7/31/2019 3790 1 Handbook

39/48

P a g e | 39

Guidelines for Summer Training Report

Font Size : 12 Times New Roman

Line Spacing : 1.5

Paper Size : A4

Margins : One inch on all sides of the page

PRESENTATION OF THE REPORT

ii. Title/ cover page ( Annexure XII)iii. Certificate b y the Project-Inchargeiv. Acknowledgementsv. Table of contents (including list of tables and illustrations)

vi. Abstract/Executive summary *CHAPTER PLAN

As mentioned in the evaluation parameters in annexure-

There can be two types of repots research report and sales report and for

evaluation parameters refer to annexure-

Guidelines

* Executive Summary/ Abstract:

The report should carry an abstract (or executive summary) in the initialpages of the report. It helps the reader to get an overview of the report.

The length of the executive summary/ abstract can be upto 3-6 pages andshould throw light on the following essential information:

- Purpose/ objective of the study and its significance- Scope of the study and methodology- Findings and recommendations

7/31/2019 3790 1 Handbook

40/48

P a g e | 40

** Bibliography must be presented in the following format:

Annexure X ReferencesHOW TO WRITE REFERENCES

This section is an introduction towriting references and covers themost common types of material inboth print and electronic form:books, chapters in books,conferences and their papers,official publications, dissertationsand theses, journal articles, images,

pictures and illustrations, maps,internet resources.

Tip Saving Time

Make sure that you get all thereference information you needwhile you still have the source

7/31/2019 3790 1 Handbook

41/48

P a g e | 41

material (e.g. book) in front of you. You will waste a lot of time if youhave to have to go back and findthis information later. For example:if you make a photocopy check thatyou have the page numbers; if youinterview someone make a note of the date; if you print a web pagemake a note of the full web addressand the date on which you accessedit.

Why should I include referencesin my work?

1. It shows the range of reading which you have done.

This gains you marks.2. You may support yourarguments with the opinion of acknowledged experts and usedata from reputable sources.

This can make your ownarguments more convincing.

3. It is a basic academicrequirement to show details of the sources of yourinformation, ideas andarguments. Doing so means

that you cannot be accused of plagiarism, i.e. stealing fromanother persons work.

When should I includereferences in my work?

1. Whenever you quotesomeone elses work. Thisdoes not just include wordsbut tables, charts, pictures,music, etc.

2. When you rewrite orparaphrase someone elseswork.

3. When you summarisesomeone elses work.

Why should I give such detailedinformation?

The purpose of the details providedis to make it easy for someone elseto follow up and trace the materialswhich you have used. Without full

references, your tutor may be ledinto thinking you are trying to takecredit for someone elses work i.e.plagiarism.

What are the most importantpoints about my list of references?

1. Keep it accurate. This meansthat the marker/tutor doesnot waste time if they wish toconsult the items you havelisted. If your list is full of

errors you will lose marks.2. Provide all the relevantdetails. This makes it is easyfor the marker to identify theitems which you have listed.Again, if some of theimportant information ismissing you will lose marks.

3. Use a consistent format foryour references. This willensure that it is easy to locatea reference within yourreading list.

7/31/2019 3790 1 Handbook

42/48

P a g e | 42

What do I need to include?

The most important parts of areference are as follows:

1. The person(s) who wrote thework: - The Author(s) orOriginator(s).

2. Anyone who edited,translated, arranged the item.

3. The name of the work: -usually the Title.

4. Any additional informationabout the name of the item: -usually the Subtitle.

5. The person who puts the workinto its physical format: -usually the Publisher.

6. The date when the work wasmade available or published(not necessarily when it waswritten, etc.).

7. The place of publication (if known).

8. Physical details of the itemsuch as Vol. No. pagenumbers etc..

9. Any additional informationhelpful to locate the works(such as a web address, acatalogue number, the title of a series, etc.).

How do I Cite an Item in theText of my Project?

Researcher need to provide thefollowing information if you mention

another piece of work, book etc. inyour assignment.

(a) When quoting directly fromsomeone elses work give:

Author(s) followed by the yearin round brackets.

e.g. As with anyinvestment, working capitalexposes the business to risk.Verma (2003)

(b) If there is no author giveeither:

A statement that the work isanonymous (Anon)followed bythe year in round brackets:

e.g. Anon. (2006)

or

Title followed by the date in round brackets.

e.g. Encyclopaedia Britannica (2003)

(c) If the author produced more than one work in the same year:

Use letters to indicate this(probably it is best to arrange

the items alphabetically bytheir title first):

7/31/2019 3790 1 Handbook

43/48

P a g e | 43

e.g. Singh (2004 a)

Singh (2004 b)

(d) When referring to or summarising put both theauthor(s) and year.

e.g. Verma (2007) describeshow the business isexposed to risk byworking capital.

GENERAL RULES

(i). Authors

a) Single Author

Family name first, then acomma and space and thenpersonal name(s) or initial(s).e.g. Singh, A.

b) Two Authors

List the authors in the formabove with & between them.

e.g. Mohammed, A. & Khan, J.

c) Three Authors:List the authors as above with

a comma after the first and &after the second.

e.g. Pryce-Jones, T., Patel, V.& Brown, P.

d) More than three authorsshould be listed with only the

first named followed by theGreek term et al. Thistranslates as and others.

e.g. Hussain, J. et al.

Editors

Editors are treated the same

as authors except that Ed. orEds. is put in brackets afterthe editor or editors names.

e.g. Walker, T. (Ed.)

Corporate Author

A corporate author is a groupwhich takes responsibility forwriting a publication. It couldbe a society and professionalbody, an internationalorganisation, a governmentdepartment or any other

group. A governmentpublication should begin withthe country, then the

department, then anycommittee or subcommittee.

e.g. Great Britain.Department for Education and Skills

e.g. PriceWaterhouseCoopers

7/31/2019 3790 1 Handbook

44/48

P a g e | 44

(ii) Date

The date of publication should beincluded.

If there are a number of differentreissues or reprints of the item givethe earliest date of the edition youare referring to.

e.g. if the information in the bookreads 1989 reprinted in 1990,1992, 1995, 1996, 2000 give1989.

If it is not possible to ascertain thedate put the following: [n.d.] or[undated] or [no date].

(iii) Title

The title should be copied from theitem itself if possible and should be

in italics. If there is no title on theitem you may need to invent adescriptive title. In this case youshould put it in square brackets [ ].

(iv) Edition

If there are different editions of thework you should give details of

which edition you are using. e.g 3rded

(v) Place

Where appropriate you shouldinclude the place where the itemwas published.

e.g. New Delhi (India)

If there is more than one place of publication given choose the firstone.

e.g. for Paris, New York,London give Paris

(vi) Publisher

If the item is published give thename of the publisher as it appearson the item.

e.g Sultan Chand & Sons

If the item is unpublished it may stillbe possible to give the name of thebody responsible for issuing thework.

e.g. Verma , R. (1998). Impactof Market Orientation onCorporate Success.Unpublished PhD thesis,University of HimachalPradesh.

(vii) Other Information

You may wish to include otherinformation about the item such asits ISBN, physical format (e.g.Lecture, Web Site, E-Mail, internetaddress, etc.). More detail is givenin the section

7/31/2019 3790 1 Handbook

45/48

P a g e | 45

DETAILED EXAMPLES

(i) Books (or reports)

Information about a book should, if possible, be taken from the titlepage and the back of the title page.

It is usually laid out like this:

Kotler, P. (2006), Marketing Management , 12 th Ed. New Delhi: Pearson Publishers Ltd.,pp. 1-23.

Author Date of Title Edition Place of PublisherPages

Publication Publication

(ii) Electronic Books

Electronic Books should be treatedvery similarly to print ones. Youneed to include the address of thewebsite at which you viewed thework and the date on which youviewed it.

e.g.

Roshan, P. & Leary, J. (2003)Financial Analysis . Sebastopol, CA:Cisco Press

[available at:http://proquest.safaribooksonline.com/1587050773 viewed on 11/03/2008]

(iii) Journal Articles

Publications that are publishedregularly with the same title andoften a volume and/or part numberare usually known as serials. Thesecould include publications publishedannually, quarterly (4 times per

7/31/2019 3790 1 Handbook

46/48

P a g e | 46

year), bimonthly (every 2 months),monthly, weekly or daily.

Popular serials e.g. Business World,are usually called magazines but

more academic publications areoften known as journals.

The reference from journal shouldbe laid out like this:

Author Year Article Title Journal Title

Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR

Magazine, Vol 50, No 13, pp. 60-61.

Volume Part/Issue Page Numbers

(iv) Web Sites

A web page should be treatedsimilarly to a print work in that itmay have an author or editor and atitle. It may be dated and the mainsite (of which the page is a part)may also have a publisher and mayalso give an address in the aboutus or contact section. You shouldinclude the address of the web page

and also include the date on whichyou viewed the page.

e.g.

Barger, J. (2000) A biography

of Leopold Paula Bloomhttp://www.robotwisdom.com/

jaj/ulysses/bloom.html [viewed11/07/2006].

Note:

All references should be given

alphabetically. The literature reviewedshould be arranged as per therequirement of theme.

7/31/2019 3790 1 Handbook

47/48

P a g e | 47

7/31/2019 3790 1 Handbook

48/48

P a g e | 48

ANNEXURE-XI Report on Summer Training



Report on Summer Training

[Title]

..

..

..

Submitted to Lovely Professional University

In partial fulfillment of the

Requirements for the award of Degree of

Master of Business Administration

Submitted by:

Name of the student

University Roll No.



JALANDHAR NEW DELHI GT ROAD

PHAGWARA

PUNJAB