37 towhee cma

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P REPARED F OR : Mr. Mark Jacobson S UBJECT P ROPERTY : 37 Towhee Lane Orleans, MA 02662 P REPARED B Y : Bob Kinlin, Brian Dougherty & Nick Robert February 21, 2012

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37 Towhee CMA

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Page 1: 37 Towhee CMA

P R E P A R E D F O R :

M r . M a r k J a c o b s o n

S U B J E C T P R O P E R T Y :

3 7 T o w h e e L a n e

O r l e a n s , M A 0 2 6 6 2

P R E P A R E D B Y :

B o b K i n l i n ,

B r i a n D o u g h e r t y & N i c k R o b e r t

F e b r u a r y 2 1 , 2 0 1 2

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SECTION I ............PROFILE, PROMISE & PHILOSOPHY SECTION II...........COMPARATIVE MARKET ANALYSIS SECTION III………OPINION OF VALUE SECTION IV..........MARKETING STRATEGY SECTION V ...........DOING BUSINESS WITH ROBERT PAUL PROPERTIES

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In 1994, Robert Kinlin and Paul Grover merged to create Kinlin Grover Properties, a real estate firm committed to the art of service and sales. Since the beginning of their partnership, Robert and Paul have become the preeminent leaders in the sale of luxury waterfront and village properties across Cape Cod and the South Coast. Intelligent advice, hyper-local knowledge, an extraordinary regional, national and international network, and a high-energy work ethic have been the hallmarks of their business and the foundation of their vision and growth. In 2009, Robert and Paul launched their new company Robert Paul Properties, Inc., with an elite force of talented agents to best provide clients with the highest level of consistent marketing, memorable service and outstanding results.

• We are experts and continuous leaders in the sale of luxury property because we do nothing else, and we do it best

• From the moment you contact any agent or staff member at Robert Paul Properties,

you will be treated in a reserved and respectful manner with prompt, personal and effective attention. Exceptional results is the key focus of each group member

• You will receive trusted advice based on each member’s extensive knowledge

and hyper-local understanding of the intricacies of the current luxury marketplace

• Every detail of your sale matters, and it is our commitment to ensure that no stone is left unturned in pursuing a perfect experience

Our philosophy derives from a belief that marketing is not just advertising. Marketing is the art of perfect pricing, successful promotion, skilfully articulated branding and networking. Marketing is a complex integration of these many key efforts orchestrated to ensure the highest and best results. Successful marketing strategies create an emotional attraction to a property. People are not just purchasing a home, they are creating a lifestyle and building a legacy. We are committed to always find a way to engage both the heart and mind of our customers.

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ADDRESS: 37 Towhee Lane, South Orleans, MA 02662 LOT SIZE: 0.92 acres NET INTERIOR AREA: 4,204 square feet ZONED: Residential ASSESSMENT: $1,087,900 (2012) PROPERTY DESCRIPTION: Custom-built timber frame home with over

4,200 square feet of thoughtfully designed living space. Spectacular two story great room with fireplace opening onto patio and gardens ideal for great entertaining. Nestled amongst mature and private landscaping just steps to a desirable Towhee Lane private association beach on Pleasant Bay, this wonderful property is a turn-key retreat for even the most discerning buyer.

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Location Comments Assessed Value

Lot Size (Acres)

List Price (Original List Price)

Selling Price

Date Sold/Days on Market

64 Namequoit Road, South Orleans, MA

3 Bedroom, 3 Bathroom home built in 2000 with 3,100SF of living space. Waterfront home on the Namequoit River. Many custom updates throughout.

834,800 (2010)

1.14 $1,295,000 ($1,495,000)

$1,150,000 12/28/10 202 days

77 Barley Neck Road, East Orleans, MA

5 Bedroom, 4 Bathroom home built in 2003 with 3,692SF of living space. Water views and private deeded access to water on Meetinghouse Pond.

$1,483,100 (2010)

1.23 $1,445,000 ($1,445,000)

$1,350,000 07/23/10 400 days

23 Towhee Lane, South Orleans, MA

4 Bedroom, 4 Bathroom home built in 1916 with 4,218SF of living space. Many upgrades and updates throughout. Deeded association beach rights.

$913,900 (2009)

0.97 $1,595,000 ($1,689,000)

$1,515,000

10/29/09 160 days

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Location Comments Assessed Value

Lot Size (Acres)

List Price (Original List Price)

Days on Market

36 Towhee Lane, South Orleans, MA

4 Bedroom 3 Bathroom home built in 1998 with 3,014SF of living space. Association beach rights on Pleasant Bay.

$953,700 (2012)

0.91 $899,000 ($925,000)

191 days

11 Sages Way, East Orleans, MA

4 Bedroom, 4 Bathroom home built in 2009 with 3,570SF of living space. High-end finishes throughout. Gunite pool and extensive landscaping and outdoor terraces.

$924,200 (2011)

0.90 $1,595,000 ($1,595,000)

195 days

10 High View Lane, East Orleans, MA

5 Bedroom, 5 Bathroom home built in 1987 with 4,570SF of living space. Many updates and upgrades throughout. Peak views of the Atlantic and within walking distance to Nauset Beach.

$1,245,900 (2012)

0.70 $1,597,500 ($1,597,500)

569 days

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37 Towhee Lane, South Orleans, MA 02662 The most important factors to be considered in arriving at the proper value for your property are: LOCATION: Subject property is located on a desirable South

Orleans lane with direct beach access to Pleasant Bay. Surrounded by quality, custom-designed homes with professionally manicured grounds.

DEMAND: In 2012, the supply of available Orleans properties is

expected to continue exceeding demand. Smartly priced properties with strong and desirable features as well as value priced homes will still sell to ready, willing and able buyers.

HOME: Custom-built timber frame home with over 4,200

square feet of thoughtfully designed living space. Spectacular two story great room with fireplace opening onto patio and gardens ideal for great entertaining. Nestled amongst mature and private landscaping just steps to a desirable Towhee Lane private association beach on Pleasant Bay, this wonderful property is sure to please even the most discerning buyer.

BUYERS’ PREFERENCE: Homes in turn-key condition with close proximity to

water access. COMPETITIVE PRICE RANGE: $1,495,000 – $1,595,000 THIS IS AN ESTIMATE OF MARKET VALUE AS OF THIS DATE. These figures are our conclusions after having researched available data. They are secured from sources deemed reliable, although not guaranteed. Listing of this property in the above mentioned range is prudent at this time and provides the flexibility for adjustment as dictated by unforeseen market activity.

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1. UNDERSTANDING YOUR PROPERTY First and foremost, intense research of the property, understanding of the intricacies of the legal and local town ordinances, and objectively understanding the position and pull of the property in the marketplace must occur.

2. PERFECT PRICING

Expert pricing is an art which combines comparative analysis, property specific information, current market tolerance and educated insight to identify the maximum possible price which will be compelling to Buyers

3. NETWORKING

Promoting and selling a luxury property is first and foremost the result of experienced networking, especially in this niche market. People sell property and people buy property. Knowing the right people, having access to the right people, this is the real dynamic behind most prominent sales.

4. BRAND MARKETING Robert Paul Properties focuses on creating high expectations for the service levels we deliver and the quality of properties we represent, to ensure that the right buyers are attracted. This specifically ensures both national and international attention.

5. ROBERT PAUL PROPERTIES’ SUITE OF SERVICES Our suite includes, as needed, a professional floor plan created for on-line usage; access to our well-known “stager”, when appropriate; and a glossy brochure.

6. TARGET MARKETING

Outreach through identifying and targeting the prospective buyer is also crucial. Analysis of who is purchasing luxury homes in our marketplace, where they come from, what they do and what they read, will provide a profile target.

7. EXCEPTIONAL PROPERTY-SPECIFIC ADVERTISING

We provide significant advertising reach through relevant on-line, print media vehicles and direct mail, which creates the exposure necessary to receive local, regional, national and international attention from buyers and selling agents.

8. EXECUTION

Execution is everything. Our team of select associates are devoted to each client’s property sale by effectively managing every step of the marketing process from listing to sale with the experience and knowledge necessary to achieve the desired outcome.

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PROFESSIONAL PHOTOGRAPHY The marketing plan begins with professional photography of the exterior and interior including views taken from the air or water, when warranted. The photographs are used for our website, brochures, feature sheets, advertising and also for displays in our office gallery. CATALOGUE Robert Paul Properties’ proprietary brochure is distributed to 40,000 targeted prospects and clients several times per year, both regionally and to high-asset home owner’s nationally. Direct mail continues to prove a viable means to bring attention to all our unique listings. INTERNET Robert Paul Properties’ luxury listings are highlighted on our proprietary website which ensures that each of our luxury homes stands out and receives the most attention. Our website has ease of use and provides just enough information to pique a buyer’s interest. LUXURYPORTFOLIO.COM As an exclusively invited member of Leading Real Estate Companies of the World®, Robert Paul Properties features each of our luxury properties on the award winning website LuxuryPortfolio.com. This site offers significant national and international exposure to our properties; an animated “LuxeTour”; a place on the WSJ website; YouTube exposure and on-going viewers statistics. DIRECT MAILINGS Robert Paul Properties maintains and continually expands extensive data banks of pre-qualified buyers and brokers throughout the country, including CEO’s; attorney’s and trust officers; entertainment personalities; sports figures; and leaders from the finance industry. This enables us to quickly and efficiently present our listings to the appropriate target audience. BROKER’S OPEN HOUSE The area’s brokerage community is invited to preview our new listings as they come on the market. This broker’s open house properly presents new listings while immediately increasing exposure. NEWSPAPER AND MAGAZINE ADVERTISING It is our mission to effectively and sufficiently advertise in select and appropriate print vehicles to draw attention to our properties and website. With print advertising, it is our intention to connect to the consumer and reinforce their vision of a life well lived through every touch point possible. Luxury lifestyle advertising speaks directly to a consumer through an emotional as well as rational level which ultimately better positions each home.

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REGIONAL & NATIONAL MARKETING

• Wall Street Journal Friday Edition : Distinctive Properties and Estates section

• The Boston Globe: Classified Ads in Sunday Boston Globe • Cape Cod Life Magazine

• Coastal Life Magazine

• Targeted Publications such as Variety; Beacon Hill Times

• Distinctive Homes Magazine

• www.RobertPaul.com

• www.Boston.com

• www.Realtor.com

• www.Zillow.com

• www.Trulia.com

INTERNATIONAL MARKETING

• www.LuxuryPortfolio.com

• www.LuxuryRealEstate.com

• www.RealEstateJournal.com

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Imagine a real estate enterprise that pays attention to every detail, provides extraordinarily intelligent advice, successfully guides each client to achieve their unique quest, and does so with consistently. That’s our vision.

When you sign with Robert Paul Properties, you become a part of a very different, very disciplined and specialized approach to real estate sales. Our commitment is to execute consistent performance from everyone providing the devotion, flexibility and decisiveness that you should demand. The traditional model of running a real estate business – the model which most agents follow – consists of working independently for a broker and performing thousands of tasks alone. This cannot provide the level of service necessary to promote fine listings. With a synergy-based model, we can ensure that a group of the most qualified and knowledgeable agents and staff are paying attention to every detail and providing extraordinarily intelligent advice and successfully executing their area of expertise every day. The advantages are numerous. Multiple tasks demand attention at any given stage in the process of buying or selling a home. Being able to have a staff specialist handle each task allows the agents the freedom to pursue finding and successfully working with buyers. Instead of having one agent who’s attempting to do it all, we have a group of competent, skilled experts all focused on meeting each client’s needs. Agents works side by side to provide an added advantage of always having someone to work on your listing. Paul Grover and Robert Kinlin, owners of Robert Paul Properties, are the most recognized and respected individuals in the luxury real estate market. Positioning a significant home in the marketplace to ensure it receives the most attention, and the sale results in the highest possible price, is a complicated process. Their business model is designed to ensure that every detail is taken care of and that their clients’ experience is exceptional.

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2012 $1M+ PENDING SALES Property Address Listing Price 47 Point Road, North Falmouth $2,500,000 5 Compass Circle, Mashpee $2,500,000 93 Pocha Road, Edgartown $2,195,000 387 Monomoscoy Road, Mashpee $1,945,000 473 Grand Island Drive, Osterville $1,890,000 342 & 352 Monomoscoy Road, Mashpee $1,598,000

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2011 $1M+ SALES

Property Address Listing Price Selling Price Listed/Sold DOM

237 Seapuit Road, Osterville $13,500,000 $11,600,000 Listed 589

120 North Bay Road, Osterville $6,900,000 $6,200,000 Sold 179

835 Sea View Avenue, Osterville $5,000,000 $4,500,000 Sold 894

177 Fay Road, Woods Hole $4,500,000 $3,500,000 Sold 681

345 Baxters Neck Road, Marstons Mills $3,390,000 $3,300,000 Listed & Sold 247

250 Smoke Valley Road, Osterville $2,750,000 $2,800,000 Sold 960

415 Monomscoy Road, Mashpee $2,995,000 $2,800,000 Listed 314

1 Maple Place, East Sandwich $2,995,000 $2,637,500 Listed & Sold 818

135 Carriage Road, Osterville $2,850,000 $2,650,000 Listed & Sold 190

87 Seapuit Road, Osterville $2,295,000 $2,260,000 Listed 475

50 Oakdale Path, Osterville $2,795,000 $2,592,500 Listed 510

24 Cannonbury Lane, Nantucket $2,695,000 $2,400,000 Sold 275

248 Scraggy Neck Road, Bourne $2,499,000 $2,400,000 Listed 468

16 Beach Road, West Falmouth $2,395,000 $2,275,000 Sold 26

174 Point Road, Marion $2,890,000 $2,200,000 Sold 120

46 Island Avenue, Hyannis Port $2,200,000 $1,995,000 Listed & Sold 534

1691 Main Street, Cotuit $2,300,000 $1,940,000 Listed & Sold 73

160 Peppercorn Lane, Cotuit $1,895,000 $1,840,000 Listed & Sold 1614

40 Beach Plum Hill Road, Osterville $1,995,000 $1,825,000 Listed & Sold 651

617 Main Street, Osterville $1,895,000 $1,700,000 Listed & Sold 40

33 Saquatucket Bluffs Rd., Harwich Port $1,795,000 $1,685,000 Sold 51

62 Governor Prence Road, Brewster $1,995,000 $1,680,000 Listed & Sold 205

28 Point Road, Marion $1,895,000 $1,625,000 Listed & Sold 562

218 Ice Valley Road, Osterville $1,750,000 $1,500,000 Listed 832

248 Great Neck Road, Wareham $1,700,000 $1,550,000 Sold 77

40 Pleasant Street, South Yarmouth $1,590,000 $1,545,000 Listed 1443

120 Smoke Valley Road, Osterville $1,595,000 $1,475,000 Listed 287

345 W. Falmouth Highway, W. Falmouth $1,595,000 $1,450,000 Sold 172

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2011 $1M+ SALES (Continued)

Property Address Listing Price Selling Price Listed/Sold DOM

87 Harbor Hill Road, Chatham $1,595,000 $1,375,000 Sold 154

19 Ice Valley Road, Osterville $1,495,000 $1,325,000 Listed 230

24 Taffrail Way, New Seabury $1,495,000 $1,257,500 Sold 267

4 Downer Road, North Falmouth $1,295,000 $1,187,500 Listed 84

995 Route 6A, Dennis $1,395,000 $1,175,000 Listed & Sold 475

134 Salten Point Road, Barnstable $1,295,000 $1,150,000 Listed 69

995 Route 6A, Dennis $1,395,000 $1,175,000 Listed & Sold 475

134 Salten Point Road, Barnstable $1,295,000 $1,150,000 Listed 69

87 Harbor Hill Road, Chatham $1,595,000 $1,375,000 Sold 154

29 Farm Valley Road, Osterville $1,250,000 $1,150,000 Listed 458

9 Point Road, Mattapoisett $1,300,000 $1,145,000 Listed & Sold 296

4 Grove Street, Sandwich $1,245,000 $1,095,000 Listed & Sold 107

52 Torrey Road, Sandwich $1,195,000 $1,080,000 Listed 93

1194 Main Street, Cotuit $1,295,000 $1,050,000 Listed 184

7 Cove Circle, Marion $1,100,000 $1,000,000 Listed & Sold 48

46 Pico Beach Road, Mattapoisett $1,100,000 $1,000,000 Listed 24

63 Bay Street, Osterville $1,250,000 $1,000,000 Listed & Sold 405

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“I am writing to you as a very satisfied client of Robert Paul Properties. From the date we listed the property to acceptance of the offer was just three weeks. We feel the lion’s share of our successful sale was due to the fine efforts of this agent. Starting with a very comprehensive Market Analysis, through the listing and advertising process, she remained in constant contact with us throughout. We were very impressed with the attention to detail and her high degree of professionalism.” ...Peter W. Carr “I wanted to take the time to thank you for all your help in the transaction. I was particularly impressed with the attention to detail considering construction and land facts unique to this property. I was also extremely impressed with your knowledge of the luxury market. Purchasing from halfway across the country presented an inconvenience for us, and I was very pleased with your ability to line up visits on short notice - particularly the calibre of the houses. The house I ultimately purchased was not one I would have been enticed by from the web page alone, and I appreciate your encouraging me to see it. Clearly, we would both recommend you highly for purchases in the luxury home market.” ...P. Kent Harman, M.D. “Jayne and I want to express our thanks to you, for your perseverance in marketing and subsequently selling our home. As you know, we had initially contracted with another broker, in the mistaken belief that the broker’s office’s proximity to our home would result in a quicker sale. That broker only showed our house a few times...clearly, our home was not sold by luck, but as a direct result of your personal efforts and your intelligent marketing on our behalf” ...Ronald Beitman “We want to genuinely thank you for your superb efforts in the sale of our home. We were impressed by your ability to generate such extensive media interest, especially the articles in the Globe and Cape Cod Life, and your grand ads in the Wall Street Journal. We were surprised that we had so many showings, particularly with buyers who never expected to look at property in East Sandwich. You were right on target when you said that your experience and reputation in the high-end market would create extensive interest in our home. We especially appreciated the time and care you took to go over every detail and showing with us. And finally, you found us the best buyer who valued what we had created and could love our home as much as we did. We miss your daily calls, and will recommend you to everyone.”...Dr. Robert and Barbara Ballard

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COMMISSION RATE Under an Exclusive Listing Agreement, Robert Paul Properties will market and sell your property for a commission rate of 5% of the final selling price. TERMS OF AGREEMENT Based upon the financial and time commitments we are prepared to undertake for the successful marketing and sale of this property, we recommend a listing period of one year. It has been our experience that this is not only the optimum time frame for the sale of such a property, but it also creates a beneficial partnership between the agency and the client. This period can, of course be adjusted according to the individual client preferences and requirements.