34452273 initial information report

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    09BS0003031

    SUMMER INTERNSHIP PROGRAM

    INITIAL INFORMATION REPORT (IIR)

    Name: PRATEEK JAIN

    Mobile No.: 9818394394

    Enrollment No.: 09BS0003031

    E-mail Id: [email protected]

    I. Project Details:Title of the project: Strategic Business Development

    Area of the project: Marketing (Market analysis and Business Development)

    Objective of the project: Understanding Business Flow i.e. To Study the competitors of

    the company and to study the effectiveness of different strategies employed by the

    company to increase its market share in the industry.

    Description of the project in brief:

    The project is categorized into various working modules, in which each module has its

    own independent sets of operations.

    y The first module deals with identifying the target areas to pitch the companysproducts across various sectors.

    y The second module emphasizes on cross referencing which involves a set ofquestionnaires for retrieving information from competitors and clients.

    y The third module involves pitching the companys products in retail outletsthroughout the NCR region.

    y The fourth module deals with creating the companys brand image across variouscorporate sectors.

    y The fifth module deals with general management of the entire organizationalprocess

    II. Organizational Details:Name of the Organization: Radiant Info Solutions Pvt. Ltd.

    Address of the Organization: 30 DSIDC, Scheme II

    Okhla Industrial Area, phase - II

    New Delhi-110020

    Telephone Numbers: +91 11 46515639 / 40

    Website: www.radiant.in

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    09BS0003031

    Main activity of the Organization: IT Services & Networking Solutions

    Work Timings: 09:30 AM to 6:00 PM

    Amount of Stipend Expected: Rs 2500 / month

    Facilities available to the student: All basic Facilities + Rs.1200/month

    (Transportation)

    III. Company Guide:Name: Mr. Nishant Gupta

    Designation: Managing Director

    Mobile Number: 9810916619

    E-mail: [email protected]

    IV. Project Implementation and Details:Schedule: 8

    thFeb to 21

    stMay

    S.no Activity Expected Date of completion

    1 Planning 8th

    17th

    Feb.

    2 Modules implementation 18th

    Feb 1st

    week of may

    3 Conclusion 2nd week of may

    4 Suggestions & Discussions withFaculty & Company Guides

    2nd week of may

    5 Report Writing 3rd week of May

    Methodology: Analytical methods using Primary & Secondary Methodology. At least 15

    days Practical exposure to each & every module form the basis of the project,& consists

    of 2 main activities that are:-

    y Planning phaseIn which a questionnaire for cross referencing was prepared, and also pamphlet & Price

    List designing was done by us, in which we dealt with Branding and Pricing of the

    product.

    y Modules Implementation Stage

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    09BS0003031

    V. I will submit the following report as per the schedule given below:

    EVALUATION COMPONENT DATE PLANNEDProject Proposal On or before 19

    thMarch, 2010

    Interim Report On or before 16t April, 2010

    Final Report On or before 14th

    May, 2010

    Faculty Guide Name: Prof. Nivedita Roy

    Date: March 5th, 2010

    Signature of the student