addressMACONDelivering Components of Success

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Building Lives,Families, AndCommunities

hen Jim Stiff came to Goodwill

Industries of Middle GA in 1994, he

was welcomed by 60 employees, a small

thrift store enterprise, several contracts at

Robins Air Force Base and a $1.2 million

operating budget. In January 2005, Stiff

accepted an Existing Industry of the Year

Award that recognizes the workforce and

economic development contributions

Goodwill has made over the past decade.

This year, Goodwill has grown to 502 indi-

viduals on payroll, 14 value retail stores,

over $4.0 million in industrial and business

service contracts and a $17 million operat-

ing budget. Stiff and his team have built an

economic development machine that is

destined to get even bigger. Stiff com-

ments, “Goodwill is a non-profit business

that works so that people can.”

WJim Stiff in Goodwill Industries’newly renovated facility.

Stiff and Goodwill Industries actively solicit community corporate partnerships.

36 address

How Your Business Can Benefit from

Goodwill

• Outsource your supplementary work to

Goodwill instead of China (sorting, assembly, manufacturing)

• Hold your meetings in Goodwill’s state of the

art conference center

• Outsource your fleet’s maintenance to Goodwill

• Hire graduates from Goodwill’s training programs

• Conduct cause-related marketing campaign with

Goodwill and build your company’s social capital

source their supplementary work to

Goodwill. Then Goodwill’s clients in our

Industrial Contracts division’s training pro-

gram can learn valuable job skills while ful-

filling a service to existing and prospective

Middle Georgia businesses. Companies can

recruit directly from this contracted labor

pool with advance insight into job perform-

ance and capacity. “Cox has long support-

ed the good works of local nonprofits, and

Goodwill has quickly become an invaluable

partner,” said Jonathan Freeland, Director

of Marketing for Cox Communications.

“Goodwill’s Industrial Outsourcing

Services assemble the Cox Digital Cable

self-installation kits and High Definition

installation kits used by new Cox sub-

scribers. As for results: we’ve been very

pleased with Goodwill’s promptness, atten-

tion to detail and customer service.”

Cox Business Services also plays a

vital role further developing Goodwill’s

café business. The Café is a Cox Hot Spot

and offers the public free wireless broad-

band access. Volunteers, clients, staff and

the public at large can enjoy a hot cup of

As the leading philanthropic organiza-

tion in Middle Georgia, the Peyton

Anderson Foundation and Executive

Director Juanita Jordan are passionate

about economic and human development;

thus,Goodwill Industries of Middle Georgia

was a clear attraction. To date,The Peyton

Anderson Foundation is the lead investor in

Goodwill’s new Career and Conference

Center capital campaign investing

$825,000 in a project to enhance

Goodwill’s capacity to meet local business

needs and transition the unemployed and

underemployed from dependency to self-

sufficiency. Jordan said, “I am pleased to

note the progress that Jim Stiff and his team

have made in turning the vision of a career

campus into a reality. The Goodwill

Campus is a positive step in promoting job

creation through collaborative workforce

development. Eliminating barriers to

employment through hands-on training and

career development is an essential part of

helping our community achieve success.”

Local businesses realize the positive

impact Goodwill offers. Businesses out-

Juanita Jordan and Jim Stiff reviewGoodwill expansion plans.

place where the community can experi-

ence Goodwill’s mission while enjoying

premier conference center facilities.

The Goodwill Conference Center is

available to businesses and organizations in

the community that are looking for a place

to hold meetings and events. This state of

the art facility offers a 15,000 square foot

Atrium/Banquet Hall, five Conference

Rooms, and a Computer Classroom. Local

businesses are already taking advantage of

this conference center that not only meets

their needs but also supports a vital not-for-

profit mission.The Leadership Macon Class

of 2004 hosted the organization’s 25th

Anniversary fundraiser at Goodwill in

December. The black tie event benefited

the Mentor’s Program. The Better Business

Bureau is hosting its Annual Meeting there

on April 28th. and Rotary’s Career

Connection will provide an opportunity for

job seekers to connect with local employ-

ers on April 13th, 2005.

Leonard Bevill, President/CEO of

Macon Occupational Medicine, rented the

facility for a statewide OSHA conference

Seattle’s Best Coffee,grab a fresh pastry and

surf the web on their wireless device. Dan

Slagle, Director, Cox Business Services

believes strongly enough in the project and

Goodwill’s work that he has donated this

resource. Slagle comments, “Cox Business

Services is a proud partner of Goodwill

Industries. Goodwill is an innovative, tech-

nology driven company with their sights

squarely focused on their customers.These

values align with Cox and have solidified

our relationship.The cafe is a great example

of what can happen when technology and

customer focus converge. Cox looks for-

ward to this wonderful partnership for

many years to come.”

Supporters like Cox have made invest-

ments totaling $3.2 million to build the

Goodwill Career and Conference Center.

Goodwill needs $1.5 million to complete

the state of the art facility. The Career &

Conference Center located on Eisenhower

Parkway across from Macon State College

will achieve two objectives: (1) Expand

Goodwill’s current capacity to offer addi-

tional training programs and (2) Create a

“Cox Business Services is a proud partner of GoodwillIndustries. Goodwill is an innovative, technology drivencompany with their sights squarely focused on their customers. These values align with Cox and have solidified our relationship.”Dan Slagle,Director, Cox Business Services

this past fall and was pleased with the facil-

ity and amenities that Goodwill offered.

Bevill said, “The Goodwill Conference

Center is conveniently located, cost-effec-

tive and spacious with professional break-

out conference rooms.The parking and cus-

tomer service rendered from staff support-

ing our conference was exemplary.”

Goodwill Industries of Middle GA, one

of 203 autonomous Goodwills around the

world, has a strategic vision to be “The

Community’s Trusted Choice for Career

Development Services, Industrial and

Business Services, Value Retail, and

Contributions.” To help build capacity to

achieve this vision, the Goodwill Board of

Directors approved the development of the

Goodwill Career and Conference Center to

support a full range of job training and

career advancement services.

Full funding of this Career and

Conference Center will provide Middle

Georgia a location where business repre-

sentatives can scout for talented, well-

trained individuals to be solutions for their

companies. Two employment services

offered on the new campus – Fleet

Maintenance and the Polly Long Denton

Culinary Arts/Hospitality School – repre-

sent new training venues. This 130,000

square foot center will increase Goodwill’s

capacity to help more people go to work

and have the flexibility to offer career

advancement services in the labor market’s

demand occupations. Following his retire-

ment from the City of Macon,Tim Stewart,

Fleet Maintenance Manager,will launch and

lead the automotive training service at the

campus. Stiff is conducting a nation-wide

search to recruit an experienced VP of

Hospitality to establish and direct a culi-

nary and hospitality arts school and oversee

38 address

the conference center and banquet/cater-

ing operations. Stiff hopes to recruit a

leader with a bachelors degree in hotel and

restaurant management and advanced culi-

nary degree from a prominent culinary arts

institution. Polly Long Denton, after whom

the school shall be named, trained at

Maximes in Paris, France. A Macon resident

and member of the culinary advisory

board, Polly had an avid passion for cook-

ing, entertaining, and for seeing people

who are disadvantaged succeed in the

workplace. Polly passed away in June of

2003, and her love and passion provide

inspiration to the culinary project.

Hundreds of Polly’s friends and family have

invested in her school and related campus

hospitality businesses.

Middle Georgia’s local Goodwill is a

recognized leader in the international

Goodwill movement. It was the fastest

growing Goodwill in the world for five con-

secutive years and earned numerous inter-

national awards for its innovative job place-

ment, community collaboration, value

retail, and industrial and business service

outcomes. In 2003, its City Cyber Center at

Goodwill was awarded the Goodwill

Industries International Technology

Connections Award, and TAKE CHARGEsm,

a holistic service for pregnant and parent-

ing teens with documented a repeat preg-

nancy rate of only six percent over the past

seven years, was an Annie E. Casey Family

Strengthening Award winner.

Stiff was recognized by Goodwill

Industries International with the P.J.

Trevethan Award for outstanding contribu-

tion to the training and development of

Goodwill personnel. He currently serves

on Georgia State Workforce Investment

Board, both Goodwill Industries

International and Goodwill Global Board of

Directors, and is Chair of the Goodwill

Industries International Conference of

Executives. Five members of Goodwill

Industries of Middle Georgia’s staff have

served as consultants for Goodwill

Industries International, helping other

Goodwill organizations build their capacity

to serve.

All of these accolades have been

accomplished because of Goodwill’s

vibrant work environment where the

rhythm and the power of work are conta-

gious. Work yields more than just econom-

ic return: working parents set an example

for their children. Working teenagers devel-

op leadership skills and commit to com-

pleting their education. Working families

Rolf Salo, Chairman of Salo Holdings, asocial enterprise workforce developmentorganization based in Hamburg, and CynthiaBarnes, YKK Six Sigma Manager who is a mem-ber of Goodwill Global Inc. Board ofDirectors, meet with Jim Stiff for lunch atthe City Club to discuss business partner-ships and the potential launch of a GoodwillIndustries affiliate in Germany.

Stiff solicits ideas and input from Goodwillstaff and clients. Stiff pictured with futureFleet Maintenance Manager, Tim Stewart andFleet Technician, Greg Hughes.

address 39

Goodwill’s Campaign Contributors:

$825,000 Peyton Anderson Foundation$700,000 The Department of Health and Human Services$487,171 OneGeorgia Authority Equity Fund$463,133 Goodwill Employees & Board of Directors Pledges$192,245 Equipment from Wal-Mart$125,000 Polly Long Denton Memorial

from Clay, Elizabeth & Katie Long$ 75,000 Tull Foundation$ 50,000 Georgia Power$ 27,440 Polly Long Denton Memorial from Family & Friends$ 25,000 GEICO$ 25,000 Community Foundation of Central Georgia$ 25,000 Branan Foundation$ 20,000 Publix Supermarket Charities$ 15,000 Cox Business Services$ 10,000 Grassmann Trust$ 9,749 Gifts less than $10,000$3,074,738 TOTAL

Campaign Goal: $4,825,000Support Already Committed: $3,074,738Anonymous Foundation Challenge Grant* $ 250,000Amount left to raise: $1,500,262

*Important Note: Goodwill’s Challenge Grant will expire in July 2005. Inorder to secure these final campaign funds for Middle Georgia, one and ahalf million dollars needs to be pledged before July 25, 2005.

Goodwill’s board and campaign volunteers are offering aninvestment opportunity to foundations, corporations, and phil-anthropic individuals to increase the number of individualsemployed and experiencing career advancement via GoodwillIndustries from 1654 in 2001 to more than 3000 by the year 2007.

create financial goals for home ownership,

higher educational opportunities, and

retirement plans.

The business community, individual

donors, service partners, foundations and

Goodwill work together to build lives, fam-

ilies, and communities – one job at a time.

Goodwill needs additional investors who

are willing to help complete this project –

one gift at a time. Donate online at

www.goodwillworks.org/donatemoney.asp

or mail your check today to Goodwill

Industries’ Development Office at 5171

Eisenhower Parkway Macon, GA 31206.

Your gift is an investment with a guaran-

teed life-changing return.

Photography by Ken Krakow

Leonard Bevill, Macon Occupational Medicine

Never underestimate the enduring power of print! Research shows direct mail brings in 78% of donations for non-profits and campaigns combining direct mail and internet yield up to 25% higher response rates than the internet alone.

Not bad for being stuffed and mounted. From direct mail to magazines, brochures, posters and more, let us help you make print pay off.

478-314-2285 | dcanady@imediagroup.biz

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