30 days to profitable opportunity generation
TRANSCRIPT
30 DAYS TO PROFITABLE OPPORTUNITY GENERATION
Presented by Stewart Levin
ABOUT ME
Successful Inside Sales Big Game Hunter, Promoter of White Hat Telemarketing, Opportunity Generation Jedi,
Over 25,000 successful cold calls placed. Over 500 lead nurturing campaigns created.
Largest opportunity found via cold calling $1.2M (Pharma). Largest opportunity found by networking within current client $500K (Tech). Entered 5 different markets cold and was generating revenue within 30 days.
Largest impact on product market 300% (Outside the USA). Largest impact for yearly corporate revenue (USA ) 64%. Sales training: Andrew Carnegie, Miller Heinman, Sandler.
– Stewart Levin
Hi. Thanks for downloading "30 Days to Successful Opportunity Generation." This is a barebones outline of a client talk. If you are interested in improving your company's opportunity generation, then contact me at [email protected].
THE CHALLENGES
• Too much competition and product chatter.
• Decision makers with too little time.
• Lies, Liars, and Sales Myths.
THE 30 DAY PLAN
• Think Strategically, Focus Activity.
• Create five channels to reach every prospect.
• Craft a contact strategy to deal with timing issues.
• Keep it Simple. Repeatable. Rinse, Lather, Repeat.
THE FIRST WEEK• Determine Best Customer Profile.
• Determine Best Prospect Title.
• Determine Best Value Proposition.
• Craft Elevator, E-mail, Voicemail, Pitches.
• Research 20 prospects per rep that fit the profile.
THE SECOND WEEK
• Call and Pitch Testing (Phone and Email).
• Evaluate Results.
• Re-write Pitches.
• Work with Marketing for content/event creation.
THE THIRD WEEK
• Simplify CRM Lead/Opportunity Status.
• Craft Campaign Strategy and Ownership.
• Setup Lead Nurturing Campaigns.
• Continue Call and Pitch Testing and Refinement.
THE FOURTH WEEK• Review prospect meetings held and opportunities.
• Revise pitches.
• Tier prospect targets.
• Validate or Invalidate value proposition.
• Add more contact channels for top prospects.
30 DAY REVIEW
• Celebrate your wins. Understand why you won.
• Understand why you lost. Be specific!
• Discuss wins/losses with Execs/Marketing/Sales.
• Craft new contact strategies and events.
• Be Persistent. Be Fearless. Be Professional.