30 60 90 day action template sales focus (edit for specific job function)
TRANSCRIPT
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30-60-90
Day SALES Plan
Prepared by:
Prepared for:
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Company Orientation
Training
Review Strategic Plan
Goals
Begin Tactical Plan
Meetings in Territory
Working top 20
Accounts
Secondary Accounts
Continue Pipeline
Build
Generate pipeline ?x
quota
Refine Daily Tactics
Begin to establish
long term sales plan
Manager Review
Overview 30-60-90 Day Action Plan
30 Day Plan 60 Day Plan 90 Day Plan
“A goal properly set is halfway reached.”
Abraham Lincoln
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Orientation
Market strategy, company processes, and products and services
Master relevant subject matter
Learn about primary competition
Learn procedures for paperwork, reports, e-mail
Review Strategy & Tactics
Meet with Manager to prioritize what is expected
Begin calling territory and meeting prospects
First 30 Days 30Day Plan
Learn, Plan
Goals
Apply
Company Training, Strategy, and Tactics
Goal: Find, Rank and Map target customers with highest probability of closing.
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Continue to Schedule Meetings in Territory
Refine strategies for continued pipeline management
that began in first 30 days.
Process
1-on-1s with manager for pipeline coaching, review goals, opps
Learn how to work with alliance partners if applicable
Learn more advanced activities of sales process such as POCs
Complete mastery of unique insights of products and services offered to
differentiate the company.
Products
Mastered Sales Pitch and Presentations
Mastered Price List and Discounting Policies
Celebrate Successes
First 60 Days 60Day Plan
Goal is to optimize the sales plan based territory coverage and sales/channel capacity.
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1-on-1s for Deal Level and Skills focused coaching
Mastery of forecast management
Refine Tactical strategies
Always be closing for next step until it’s a Sale
Consider lower-priority products or services to build revenue
Implement new procedures, techniques, or plans to further creative ways to grow company presence in the industry.
Close (How Many?) deals
Review past 90 days with Manager
Celebrate Successes
First 90 Days - Close 90Day Plan
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Appendix
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90 Days60 Days30 Days
Plan
Historical sales analysis
Perfect customer model
5 customer interviews/
Rank and map targets
Capacity model and plan
Coverage gap analysis
Quantify key sales metrics
Deliver quota attainment plan
Execute call campaign
Deliver 30 day update
Deliver attainment plan
Launch email campaign
Live sales event
Deliver pipeline plan
Key tasks to complete for 30,60,90 day plan.
Deliver attainment plan
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Key Questions for Developing Sales
Action Plan
What is the biggest challenge facing the organization in the next 6 months or
year?
How is this role expected to address this challenge facing the company? (Or is
it?)
What does he or she absolutely need you to accomplish in the first 90 days?
What would he or she like you to do beyond that in the first 90 days?
What is the most promising, yet unexploited, opportunity for growth? Why
isn’t the company pursuing that opportunity right now?
What is the biggest problem you need solved by (this job title) ?
Is this position focused on new projects, turnarounds/realignments, or
sustaining success?
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Mapping the Complex SaleCourtesy of Brian Burns. From ‘The Maverick Selling Method: Simplifying the Complex Sale’
*Created using MindNode Pro
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Personality Profiling - DISC
DISC Personality Types:
D = Dominant (Active, Task-Oriented)
I = Influential (Active, People-Oriented)
S = Steady (Passive, Peope-Oriented)
C = Conscientious (Passive, Task-Oriented)
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Personality Profiling – Merrill/Wilson
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Competitor Analysis Framework
Best Practices Research
Competitor Name:
What is:
Customer Reputation:
Pricing Strategy:
Background of Key Execs:
Technology Perspective:
Core competencies/capabilities:
Recent moves/changes:
Product positioning:
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Accurate Sales Forecasts
Improved Conversion Rates
Manager’s Perspective