3 ways to help the 21st century traveller

choose rail

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Thomas DrexlerDirector of Amadeus Rail & Ground Travel

SmartRail 2014

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Content

_ Latest market developments

_ Three steps to success:

Be visible

Be integrated

Be consistent

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Total passenger volumes 2012Includes high speed, long-distance, regional, light rail and commuter servicesExcludes urban transport

Europe 26.6%

Asia 61.7%

Pacific 2.1%

Africa2.9%Latin

America4.3%

Middle East0.4%

North America

2.0%

Source: Frost & Sullivan; Global Rail Study for Amadeus

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The European rail market 2012

passengers transportedAll passenger rail services, excludes urban transport

10.2 billion

635.4 billion

passenger kilometers

2.0 billion

Long distance passengers>100 km

Source: Frost & Sullivan; Global Rail Study for Amadeus

368 million

High speed rail passengers> 250 km/h new high speed tracks> 200 km/h on upgraded tracks

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Three steps to successStep 1 : Be visible

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1. Inspiration• Rail part of smart trip suggestions when browsing

2. Search • Rail in meta search engines

• Side-by-side comparison with flights

3. Booking• Make bookings across multiple providers from one single tool

4. During the trip• Real time passenger information

• Change of travel plans

5. After the trip• Customer Relationship Management

• BI & Travel Intelligence

Be part of the traveller’s trip process

Make it easy for the traveller to find you at all stages of their trip

Be visible!

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Three steps to successStep 2 : Be integrated

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_ Strong and growing trend towards multimodality

_ Rail must be searchable and bookable alongside airlines, hotels etc.

Flourish in the travel ecosystem

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_ Europe faces major transport challenges

_ Passenger traffic estimated to grow 34% by 2030

_ Solution required for an efficient transport infrastructure

_ Rail needs to be better integrated into the travel ecosystem…

Transport policy

B

Local segments (e.g. Car, taxi,

public transport)

A

Entry HubAirport, City, Railway or

Bus Station

Exit HubAirport, City, Railway or

bus station

Main segments / long distance (e.g. Air, Rail, Coach)

Intermodal Hub

Intermodal Hub

Local segments (e.g. Car, taxi,

public transport)

An Amadeus-led consortium has been appointed by the EC to develop and validate the feasibility of a multimodal, pan-European passenger transport information and booking system.

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Three steps to successStep 3 : Be consistent

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_ Build customer loyalty by ensuring the information delivered to the customer is consistent

_ Customer experience should be the same across all channels – a GDS, a mobile site or app, a website etc.

Keep the offer the same

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Rail solutions to address visibility, integration and consistency

Consistent data across all channels

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Major trends are changing the face of the European rail market

Rail is becoming an integral part of the travel ecosystem and needs to be visible, bookable alongside other transport modes and consistently delivered across all touch points

Summary

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Thank you

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