3 tips for optimizing conversions using math, not feelings
DESCRIPTION
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City). Session Description: We’ll talk about 3 specific tactics for optimizing your conversion funnel using actual statistics. We’ll cover two entry points: Facebook and Google. We’ll then talk about on-site optimization.TRANSCRIPT
#MathNotFeelingsdaftlabs.com/slides/ASE14
@jtgraphic
james thompson
( test yo’ shit )
paid ads
103 rule
103 rule ( 10 x 10 x 10 = 1000 )
( 10 x 10 x 10 = 1000 )103 rule
look-alike campaigns
103 rule ( 10 x 10 x 10 = 1000 )
look-alike campaigns
pass demographic data with urls
specific, timely, differential CTAs
specific, timely, differential CTAs
keyword replacement
specific, timely, differential CTAs
keyword replacement
‘arrow trick’
specific, timely, differential CTAs
keyword replacement
‘arrow trick’
102 variations
optimizely
optimizely
chartreuse
optimizely
chartreuse
parameter based variation ( 103 )
#MathNotFeelingsdaftlabs.com/slides/ASE14
@jtgraphic
james thompson