3 things magazine publishers should know about digital publishing
DESCRIPTION
Things you should know about magazine app publishing In this a Free presentation with valuable market statistics and information on Magazine App Publishing; Demand, Native Apps and How to create them. Demand: What are the latest numbers on magazine app consumption, how is the market behaving and what is in it for you as a publisher. Native Apps: A definition of native apps and the types of apps and platforms in necessary for you to embark on creating an app for your publication. How to create an app: Explore the options available for you to create apps and see which one is the right fit for you. Aquafadas Digital Publishing System is free to try and will allow you create fully interactive mobile Apps IN-HOUSE, using our InDesign Plugins and with NO-CODING required. We invite you to subscribe to our newsletter to receive update information on Digital Publishing.TRANSCRIPT
Digital Publishing System
Aquafadas
3 Things Magazine Publishers should know
about Digital Publishing
Thursday, April 11, 13
0
100
200
300
400
2012
2013
20142015
Forecast: >800 Million Tablets sold by 2015
North America Europe Rest of World
Forecast based on research by Gartner®
1.Demand
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App consumption continously rising
Source: Flurry, comScore, Alexa
0
32.5
65
97.5
130
Dec. 2010 Dec. 2011 Dec. 2012
Web Apps
Web Apps Web Apps Web Apps70 66 72 94 70 127
How Mobile Stacks Against the WebU.S. Web vs. Mobile App Consumption, Minutes per Day
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Minutes
0 12.5 25 37.5 50
Print Magazine Digital Edition Website
Reading Engagement per MinutePrint magazine reading minutes vs iPad average time spent per unique reader
vs. website time spent per unique visitor
42
32
9
Print Magazine
Digital Edition
Web
Source: GfK MRI and Omniture/Conde Nast, Spring 2011
1
10
Repeat Engagement
3.6
2.2
sessions per reader
Magazine
Digital
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0
375
750
1125
1500
Q1 2010Q1 2011
Q1 2012
1159
459
98
Number or iPad apps for U.S. Magazines
Source: McPheters & Company iMonitor 2012
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Total Issues Downloaded (Millions)
Source: Adobe Systems Incorporated 2012
0
7.5
15
22.5
30
4/11 8/11 1/12 4/12
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Other Data to Consider
67% tablet owner prefer to read magazines on their device than on print.70% want the ability to purchase products and services directly from electronic magazines.2 hours is the median time spent reading digital magazines in a typical week.73% read/tap on advertisements appearing in electronic magazines.
Source: MPA
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What does this mean for Magazine Publishers?
• Opportunity to tap into a new market
• Retain existing customer and add new ones
• Cross promote your print with digital
• Maximize the use of your existing resources
• Create aditional revenue through subscriptions and advertising
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Publishing Platforms
Apple App Store - iPad, iPhone
Google Play- tablets, smartphones
Web Reader
2. Native Apps
Amazon App Store - Kindle Fire
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Single Reader AppOne App-One Publication
Newsstand AppSingle title
One Title-Various Issues
Multiple titleVarious Titles-Various Issues
Types of Magazine Apps
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Apps
PDF Replica“Page Flip”
Rich-design,interactive app
Newsreader
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3. How to create an App
1. Digital Publishing System 2. Service provider3. Programmer you
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Comparison Chart
DPS - Designer
CustomDevelopment
Implemen-tation Time
!
!
"
ServiceProvider
Rich Design
!
"
!
Inter-activity
!
"
!
Leading Edge
!
#
!
App & Content
Cost
$$
$
$$$
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Digital Publishing System
Free InDesign PluginsIn-House No coding Create Once & Publish EverywherePay flat APP fee and each issue to publishNo revenue share or pay-per download
iPad & iPhone Apps
Android Apps
Web Reader
Kindle Fire Apps
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Fully automated to highly customized
1PDF to App
2Enriched fromPrint Edition
3Designed for
Tablets
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Magazine Apps
• Light It Magazine [Kelby Media]
• Cricket Magazines
• Lufthansa Cargo
• Signum Magazine [ARM]
Over 500 Magazine Apps created with Aquafadas DPS
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1370 Broadway, 5th floor, New York, NYEmail: [email protected]
Office: 646-380-1813
Digital Publishing System
Aquafadas
Wednesday, April 10, 13