3 seo crimes that every nonprofit organization commits - #14ntc from nten
DESCRIPTION
Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal of this 14NTC presentation was to not to provide attendees with a complete understanding of SEO, but 3 concepts that every nonprofit website should (and can easily) incorporate to promote online discoverability and audience expansion.TRANSCRIPT
SEO: Nailing the Basics and How to Build From There
#14NTCSEO
Andrew GarbersonEric Werner
3 SEO CrimesThat Every Organization
Commits
(Wrongly) Accused
Mustache Envy
Plea: Not Guilty
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
SEO is not a number.
SEO is not traffic.
Then what is SEO?
Content Producers
+ Content
Consumers
Google to the rescue!
“Ok, Glass.”
Help me, search engine!
Yellow web pages?
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
Suture RedistributionOrganization
Education Equality
Ambassador
Non-Branded Organic
Search Visits
Non-Branded Organic Search Visits
Non-Branded Organic Search Visits
Non-Branded Organic Search Visits
Non-Branded Organic Search Visits
$
Non-Branded Organic Search Visits
$ Brand
Should I use non-branded organic search visits? It is
the proper term.
But, on average, no one searches for it. Instead,
they say SEO traffic.
“Drop the keyboard and put
your hands up!”
Tell me a bit about yourself
What does your title tag
say about you?
Rinse and repeat
http://bit.ly/14ntcseoaudit
Find your opportuni
ty
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
Well, links aren’t so
bad.
But, not all links
are equal.
“We are doing a better job of detecting when someone is sort of an authority in a specific space—it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly, if you are some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.”
- Google in May 2013
• How Non-Profits Can Use a Blog• Energizing Volunteers with Social Media• Best Grassroots Campaigns of 2013• Tips for Working with a Young Board• Fundraising in the Digital World
• How Non-Profits Can Use a Blog to Improve SEO
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board• Fundraising in the Digital World
• How Non-Profits Can Use a Blog to Improve SEO
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board• Fundraising in the Digital World
• How Non-Profits Can Use a Blog to Improve SEO
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board• Fundraising in the Digital World
Google Nonprofit management
How Non-Profits Can Use a Blog to Improve SEO
Nonprofit management
www.example.com
Tips for Working with a Young Boardwww.example.com
Best Grassroots Campaigns of 2013www.example.com
Nonprofit management
Tips for Working with a Young Boardwww.example.com
Best Grassroots Campaigns of 2013www.example.com
Web Page
Authority on the Internet
Traditional SEO Modern SEO
®
3 SEO CrimesThat Every Organization
Commits
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
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