3 Reasons Facebook Advertising Pays

To advertise on Facebook, or not to advertise on Facebook…that is the million dollar

digital marketing question.

It makes sense to wonder if spending a pretty penny on Facebook ads is really beneficial at creating engagement between your brand or company and your intended audience.

As it turns out, Facebook advertising not only works for businesses, but is one of the most cost-effective means of generating brand awareness and targeting new leads.

Here are

3 reasons why Facebook advertising pays dividends:

The Ability to Target Specific Markets

1

One of the biggest advantages to Facebook marketing is the ability to specifically target your preferred audience. More traditional methods of targeting prospective customers based solely on simple demographics are inefficient compared to using more detailed psychographics to target consumers. With Facebook ads, you’re able to market directly to users – all based on their particular interests, age, gender, or online activity- at once.

It’s Cost-Effective2

Not only are Facebook ads gaining as much, if not more, awareness for your business than TV and radio, but they have the lowest CMP, or “Cost per 1,000 impressions” in history: an average $0.25 per 1,000. That is 1% the cost of TV advertising.

Moreover, the minimum cost to advertise on Facebook is $1 a day, yet it’s potentially more effective than traditional forms of advertising (due to optimized targeting). By doing the quick math, that’s only $30 a month – obviously, very little risk with incredibly high reward- rewards you can monitor thanks to Facebook’s Ad Manager.

Tracking ROI and Awareness3

With Facebook advertisements, it’s easy to monitor spending, performance, and, most importantly, ROI. You can track the number of impressions (including reach and frequency), activity (page likes, comments, shares, etc.), as well as CPC, Cost per Like, and Cost per Conversion. By easily tracking consumer engagement, you can test different ads, promotions, and posts, as well as A/B test unique targeting options to see what works best for your company.

On the flip side, Facebook advertising functionality has significantly advanced since it’s inception, and the targeting options have grown to become far more sophisticated. Advertisers are now able to target prospective customers based on particular interests, age, gender, or online activity – all in one fell swoop.

Are you ready to hit the ground running by developing a well-executed Facebook advertising playbook for your brand? Contact our agency today to let us help you get a strategic jumpstart!

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