3 quick ways to make your small business look bigger
TRANSCRIPT
3 Quick Ways to Make your Small Business Look Bigger
From SMB-Squared - Business Made Easy
Presentation-
How you present yourself is a huge factor in business. If you're a small business then you're less likely to have all the means possible to really pull off the big show and throw out all the stops for events or in person contacts. Ensuring that you are dressed appropriately is important. So dress up your business too. Sure your small but having a polished appearance that displaces your accomplishments can be a huge factor. Act like you don’t need the business (without being a snob) and people will believe that you do more business than you probably actually do. It doesn’t cost a lot now days to have a robust website that looks great and is simple to navigate. You can build one yourself with integrations. For about $350 you can have a website up for a year with a Wordpress addon and be doing Ecommerce from a beautiful website in no time. We recommend Blue Host hosting. See more information here (link to bluehost plugs)
From SMB-Squared - Business Made Easy
Marketing“We can’t afford a big marketing campaign.” Most people can’t. Especially when they start out. But what you can afford to do is take a quick fifteen minutes a week and schedule all your social media plugs to gain viewability online. A cheap and effective tool for this is Hootsuite. A more robust tool for this is Infusionsoft. Both Tools are great and they help you to propel yourself out into the market with very little time being put into it. If you make enough quality content and put it out enough people will respond. The important thing to remember is that you should only be pushing a sale once about every 5 posts. Share your knowledge and tips with your customer base so they trust you before you ever connect with them.
From SMB-Squared - Business Made Easy
Phone System-
Having a phone system makes you look bigger. Opposed to calling into your basement operation you can have clients call into a system like Grasshopper which turns your mobile phone into an inner office phone system complete with email and text transcripts. You might two people in a basement but no one needs to know that. It’s far more professional to have someone call a work phone system than a direct cell phone that you're also using for daily activities.
From SMB-Squared - Business Made Easy
