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3 Main Appeals and Advertising Techniques Slide 2 3 main appeals! ETHOS Credibility Appeal: Your audience needs to trust you and believe your information to be truthful and credible. Cite your sources. Use sources of good quality. Deliver your speech with confidence and authenticity. PATHOS--Emotional Appeal: Appeal to their emotions: compassion, fear, guilt. Think advertising! Use personal testimony! Choose powerful, appealing diction! LOGOS--Rational Appeal: Provide good reasons. Use logic and evidence. Support material! Clarification! Reinforcement! Statistics! Slide 3 Lets watch a video to help out those visual learners! http://www.youtube.com/watch?v=BpTb2RjbMn4 Slide 4 What appeals are being used? Ethos, pathos, logos? http://www.youtube.com/watch?v=9gspElv1yvc Slide 5 In addition to the 3 Main Appeals There are more specific advertising techniques. The 3 main appeals are the giant umbrella and the rest of the techniques fall under that umbrella. Lets look at your packet of advertising techniques! Slide 6 What technique might this be? Slide 7 Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 Slide 13 Slide 14