3 insights to get today’s candidates to say "yes" to your jobs | talent connect anaheim
TRANSCRIPT
3 Insights to Get Today’s Candidates to Say "Yes" to Your Jobs
On the stage today
J.T. O’DonnellFounder & [email protected]
Allison SchnidmanStrategic [email protected]
Revealed in today’s session
How people find new jobs
Why people really change jobs1
2
What they want to know from you3
Recruit better with our new survey data
LinkedIn surveyed 10K+ recent job changers CAREEREALISM polled over 1.6K readers
10K+ 1.6K+
Why people really change jobs
The #1 motive for changing jobs: Career opportunity
Concern for the lack of advancement opportunity
Dissatisfaction with senior leadership
Dissatisfaction with the work environment / culture
45%
41%
36%
Stronger career path / more opportunity
Better compensation/benefits
The work sounded more challenging
59%
54%
47%
Top 3 reasons to accept new jobTop 3 reasons to leave
Source: survey data
Yahoo recruiters focus on the long-term
Career Coaching
How people find new jobs
Source: survey data
How job changers heard about the new job: Referrals
#2: Third-party recruiter / Staffing firm#1: From someone I knew at the company
26% 15%
Salesforce enables its employees to be recruiters
#dreamjob
How to: Activate employees to help recruit
Share content in 5 major areas:1) Employee shout outs
2) Executive team spotlights
3) Company wow-factor
4) Fun factor
5) Values
Tap new hires for referrals while they’re excited i.e. first 60 days
What they want to know from you
Source: survey data
Recruiters can help candidates with their #1 obstacle
Not knowing what it's really like to work at the company
Applying to the company and not hearing back
Receiving inconsistent or unclear communication from the company during the recruiting process
49%
45%
27%
Top 3 challenges
Amtrak highlights their employees
Employee photos
Employer Brand
Talent Brand
Reveal your Recruiter Brand
Recruiter Brand
want to know specifics about the recruiter before applying:
• Education• Career History• Reputation• Gender• Age, etc.
Source: survey data
76%
Candidates want to talk to a person, not a company
How to: Reveal and promote your Recruiter Brand
1) Tell candidates who you are and what it’s really like to work at the company
2) Share authentic & approachable content on social media
3) Offer calls-to-action like following you or your organization
Discussed in today’s session
How people find new jobs: Referrals
Why people really change jobs: For career opportunity1
2
What they want to know: Who you are and what the company is like3
Q&A
Helpful resources
Get the full report: lnkd.in/jobchangingtrends
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