Lean Entrepreneurship ProjectGeneration Entrepreneur

Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

HYPOTHESIS FORM

Business Model Component: Customer Segment

Hypothesis At least 55% of mothers with children between 5 – 15 years old will use our platform regularly

Test when our survey

Validation reaches 100 answers from the target group

3

4

x

Business Model Component: Channels

HypothesisWe believe social media (Facebook, Instagram and YouTube) will be responsible for generating at least 80% of clicks (movement) in our platform

Test of launching our add in the social media platforms.

Validation after three months

5

HYPOTHESIS FORM

6

x

Business Model Component: Revenue Streams

Hypothesis Brands will be willing to pay a fee to appear on the top of the gifts list

Test when we our landing page

Validation collects 200 e-mails.

7

HYPOTHESIS FORM

8

x

Business Model Component: Revenue Streams

Hypothesis Different brands will want to advertise in our platform

Test when our platform reaches

Validation the 500 place in the ranking in Portugal according to Alexa

9

HYPOTHESIS FORM

10

x

Business Model Component: Value Proposition

Hypothesis Our clients will be willing to pay online with a credit card or a debit card

Test when we prove our partners have a secure payment method, by having a survey

Validation that reaches 100 positive answers.

11

HYPOTHESIS FORM

12

x

Business Model Component: Cost Structure

Hypothesis Our partners companies will be willing to wrap the products before sending them

Test when our interviews to our potential partners

Validation reach at least 50% of positive responses.

13

HYPOTHESIS FORM

14

x

Business Model Component: Key Resources

HypothesisOver 50% of different companies will prefer to use our platform to promote their brands rather than advertising by themselves

Test when we reach

Validation 100 regular clients.

15

HYPOTHESIS FORM

16

x

Business Model Component: Revenue Streams

Hypothesis Our website will generate more sales than our app

Test when our survey reaches

Validation 75% of positive responses.

17

HYPOTHESIS FORM

18

x

Business Model Component: Key Partners

Hypothesis Some companies like Toys “R” Us will want to be our sponsor and contribute to the initial investment found

Test Through interviews

Validation when we reach 100 positive responses from our potential sponsers.

19

HYPOTHESIS FORM

20

x

Business Model Component: Value Proposition

Hypothesis:By offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness.

Test Through survey, after launching

Validation Growth of brand awareness by 25%

21

HYPOTHESIS FORM

22

x

23

1

2

34

5

6

7

8

910