3 employee engagement 2011
DESCRIPTION
Some key communications tactics for successful employee engagement programs.TRANSCRIPT
![Page 1: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/1.jpg)
Communications Tactics for Successful Employee Engagement Programs
JP Morgan ChaseFebruary 8, 2011
Susan McPhersonSenior Vice President
![Page 2: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/2.jpg)
![Page 3: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/3.jpg)
Strong Values
Career Enhancement
Respected Leadership
Social Relevance
Financial Stability
External Visibility
of Brand
Community Investment
Local Value of Equity
Employees
Why Should I Care?
![Page 4: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/4.jpg)
What is Employee Engagement?
“Worker engagement” is a business management concept. An "engaged employee" is one who is fully involved in, and enthusiastic about, his or her work and thus will act in a way that furthers an organization's interests.
Via Wikipedia
![Page 5: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/5.jpg)
And Why Engage?+R
etention
+Revenue increases
+Reduced healthcare costs
+Recruitment
+Reputation
+Reward
![Page 6: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/6.jpg)
Studies show….
Gallup's engagement ratio is an indicator of an organization's health, allowing executives to track the proportion of engaged to actively disengaged employees:
+World-class ratio of engaged to actively disengaged employees is 10:1
+Average ratio of engaged to actively disengaged employees is 2:1
Gallup 2010
![Page 7: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/7.jpg)
Use Social Media as Your Base
+Collaboration
+Trust
+Authenticity
+Transparency
All are the underpinnings of social media today.
![Page 8: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/8.jpg)
Starting Out+Research
+Create your strategy
+Create and communicate your vision
+Tap unbridled enthusiasm
+Use a phased approach, starting small to ensure success
+Consider an enterprise-software/platform
+Support and showcase growth
+Trust, trust, and trust…and share
![Page 9: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/9.jpg)
+Rather than a monologue to the masses, engage with all employees
+No longer the CEO and executives shouting
+Yammer/Intranet/Wiki/Private Facebook page – provide avenues for employees to express feelings, connect, share, and gather feedback
+Find your mode – daily messaging, weekly newsletter, quarterly magazine, video, town hall meetings
Tactics
![Page 10: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/10.jpg)
+Survey regularly and routinely – give employees a voice
+Provide direct access to senior executives
+Encourage volunteer-time/learning opportunities/community involvement with incentives
+Run monthly lunch & learns to encourage knowledge sharing
+Create an actual master narrative – orientation/new hire/evaluations – provide material/online training/education
Tactics
![Page 11: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/11.jpg)
Examples
![Page 12: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/12.jpg)
Employees are encouraged to ask customers how make improvements.
By having real-time conversations, employees put a human face on both their fans and detractors. They can go online and see who is a company fan and relate to them as individuals, not just a number.
By involving employees, Starbucks is not only building loyal customers, but a highly engaged workforce.
StarbucksEmployee Involvement
![Page 13: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/13.jpg)
Molson CoorsCommunications and Surveys
In 2009, the company’s engagement score increased to 86%,
up 6% from the year before.
Why?
Our Brew distributed to every employee to ensure that employees
are constantly aligned with company’s mission and vision.
![Page 14: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/14.jpg)
Molson CoorsCommunications and Surveys
+ Employees asked for the first time how they viewed the company’s social and environmental responsibility:
believed the company was responsible in the community
believed the company was
environmentally responsible
89%
86%
![Page 15: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/15.jpg)
PatagoniaUnique Programs
Walking into Patagonia’s corporate office, you see the day’s surf report.
There is a culture that encourages employees to pursue sports they are passionate about.
Not only have they created a high level of employee engagement, but Patagonia is a purpose-driven company.
![Page 16: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/16.jpg)
PatagoniaUnique Programs+Being an environmentally and socially sustainable
organization, the firm committed to using organic cotton and recycling plastic bottles into fleece jackets.
+ Internship program pays employees to work up to two months for a nonprofit environmental organization of their choice.
+On-site daycare.
![Page 17: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/17.jpg)
IBMOverall Excellence
Increasingly exploring how online conversation via social engagement can empower IBMers as global professionals, innovators, and citizens.
New model: “Not mass communications but masses of communicators.”
![Page 18: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/18.jpg)
Tips for Success+Make it cross-functional – marketing, product
development, account management, sales – to determine shared company goals
+Prioritize
+Work with senior leadership to ensure goals reinforce company’s strategic objectives
+Deploy cutting-edge technology that folks are comfortable utilizing for sharing and relating
![Page 19: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/19.jpg)
Tips for Success+Make it local
+ Include goals around building community, communicating messages, and gaining feedback from customers, partners, suppliers, and other stakeholders
+Build culture around sustainability goals. Whether it’s office parties, charity drives, or 401(k)s, look for ways to align them with the company’s sustainability initiatives
+Show your appreciation ALWAYS
![Page 20: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/20.jpg)
About FentonOpened in 1982, we specialize in campaigns that inspire action – and accelerate progress.
Strategists in New York, San Francisco, Los Angeles, Washington, D.C. and London in November with a global partner network.
We understand that the most powerful brands, companies, and campaigns cultivate a long-term, consistent, two-way conversation.
![Page 21: 3 employee engagement 2011](https://reader036.vdocuments.mx/reader036/viewer/2022081602/554ac998b4c905b5238b4a24/html5/thumbnails/21.jpg)
About Fenton+Galvanized public opposition to end apartheid+Legitimized global warming as an urgent threat to our
future+Compelled governments to ban and restrict toxins and
artificial growth hormones+Prevented hard liquor advertising from airing on network
TV+Saved the North Atlantic swordfish from the brink of
extinction +Established the National Amber Alert +Created a system at the CDC that tracks data on violent
deaths to prevent homicides and suicides